Green Green background background to represent to represent health and health and nature. A nature. A soothing soothing colour to colour to reinforce reinforce relaxation.relaxation.

Faded images in banner Faded images in banner showing relaxation and no showing relaxation and no stress.stress.

A colourful title which stands out to the A colourful title which stands out to the viewer and we are immediately attracted viewer and we are immediately attracted to it.to it.

Information Information about a healthy about a healthy lifestyle. Clear lifestyle. Clear text, perhaps text, perhaps could stand out could stand out more but fairly more but fairly easy to read.easy to read.

Image of a Image of a tree to tree to reinforce reinforce natural natural health. health.

Navigation Navigation bar for easybar for easy navigation navigation for the for the visitorvisitor

This website is for an older age group as it is fairly This website is for an older age group as it is fairly simple and not many bright colours are used. The simple and not many bright colours are used. The website contains a lot of information on the home website contains a lot of information on the home page and little use of photographs. To attract morepage and little use of photographs. To attract more viewers, more photographs could be used.viewers, more photographs could be used.

This website is extremely simple as few colours are usedThis website is extremely simple as few colours are used and it is fairly plain. For our website, we would like it to and it is fairly plain. For our website, we would like it to look more exciting and perhaps use more photographs look more exciting and perhaps use more photographs and less irrelevant text.and less irrelevant text.

There is a link to There is a link to subscribe to the subscribe to the newsletter and it newsletter and it is written in red is written in red and bold to attractand bold to attract visitors.visitors.

There are links There are links at the side set at the side set out neatly for out neatly for easy access easy access around the around the website.website.

The banner and navigation bar is present on every page for The banner and navigation bar is present on every page for easy access to various links. Although it is not the home easy access to various links. Although it is not the home page, this is the first page we see and it follows the same page, this is the first page we see and it follows the same theme to the rest of the website, with the same colours theme to the rest of the website, with the same colours throughout.throughout.

As on the home As on the home page, there is page, there is another picture of another picture of a tree so a tree so represent health represent health and living a healthand living a health lifestyle. It also lifestyle. It also follows the theme follows the theme of green and red.of green and red.

The background is a The background is a pale green again, pale green again, following the theme of following the theme of the rest of the website the rest of the website and reinforcing and reinforcing relaxation and health.relaxation and health.

Links are shown across the bottom of the page clearly to access Links are shown across the bottom of the page clearly to access these useful pages, for example, a ‘contact us’ page or ‘news’.these useful pages, for example, a ‘contact us’ page or ‘news’.

Although not by much, this page is slightly Although not by much, this page is slightly more interesting than the home page as less more interesting than the home page as less text is included and a few more colours are text is included and a few more colours are presented. presented.

Images are Images are placed placed underneath underneath the links to the links to show what show what the link is the link is about. This isabout. This is an interestingan interesting idea and idea and useful for the useful for the visitor.visitor.

There is a search bar at the There is a search bar at the top of the website (easy for top of the website (easy for visitors to see) for access visitors to see) for access around the website.around the website.

Latest news from Latest news from the Food Standards the Food Standards Agency is in the Agency is in the column at the side column at the side for visitors for visitors interested and they interested and they can also read more can also read more news by clicking on news by clicking on ‘More news’‘More news’

A blog and photographA blog and photograph of Andrew Wadge is of Andrew Wadge is also in the right hand also in the right hand column for visitors to column for visitors to find out more about find out more about science and the FSA.science and the FSA.

Small links for about the website, a contact page Small links for about the website, a contact page etc are at the bottom, although it is too small to etc are at the bottom, although it is too small to catch the visitors attention straight away. It is catch the visitors attention straight away. It is placed at the bottom as this is where viewers placed at the bottom as this is where viewers scroll and see last.scroll and see last.

The FSA The FSA logo and logo and link to the link to the FSA. FSA.

There are links for There are links for telling friends about telling friends about the website or the website or accessing it throughaccessing it through different ways, such different ways, such as alerts.as alerts.

There are red tabsThere are red tabs at the top for the at the top for the useful links, such useful links, such as a healthy diet, as a healthy diet, which will be which will be useful for our useful for our health website. I health website. I also think it is also think it is interesting that interesting that the tab that is the tab that is open presently open presently (the home page in(the home page in this example) has this example) has a white tab with a white tab with red writing, red writing, opposite to the opposite to the other tabs not in other tabs not in use.use.

The backgroundThe background is a warm is a warm yellow, perhaps yellow, perhaps to represent to represent radiance in a radiance in a healthy life. It healthy life. It fades from the fades from the top to the top to the bottom from bottom from light yellow to alight yellow to a stronger, stronger, warmer yellow warmer yellow to add effect.to add effect.

In a cream box, there In a cream box, there are several links for easyare several links for easy navigation around the navigation around the website for the visitor. website for the visitor. The main headings are The main headings are written in red to written in red to separate the website separate the website into sections for easier into sections for easier access around the access around the website. website.

There are two slogans at the top of There are two slogans at the top of the website, written in different the website, written in different sizes and colours. This could be sizes and colours. This could be because it is important to eat well because it is important to eat well to be well.to be well.

The home page is attractive as not much information is used and it is laid out neatly for easy The home page is attractive as not much information is used and it is laid out neatly for easy navigation for the visitor. The use of colours is important as, subconsciously, the yellows and navigation for the visitor. The use of colours is important as, subconsciously, the yellows and reds are warm colours making us feel attracted to the website and want to improve our health.reds are warm colours making us feel attracted to the website and want to improve our health.

The backgroundThe background is the same is the same colour as the colour as the homepage as homepage as the website the website follows the follows the same theme same theme throughout the throughout the website. website.

Several sections on different areas related to health Several sections on different areas related to health and how to improve certain areas of your life to help and how to improve certain areas of your life to help live a better one.live a better one.

To search throughout the websiteTo search throughout the website

Several Several links to links to health health issues. issues. Easily Easily accessible accessible and clearly and clearly presented.presented.

Health issues tab in Health issues tab in white to show whichwhite to show which tab is in use.tab is in use.

FSA logo. Green to represent FSA logo. Green to represent health/natural goodness.health/natural goodness.

Q&A’s from Q&A’s from professionals. professionals. Ask questions Ask questions or read or read questions and questions and answers from answers from other viewers other viewers on food and on food and medical medical conditions.conditions.

Paragraph to Paragraph to introduce the introduce the page about page about health issues.health issues.

Some space is left empty, perhaps so the visitor Some space is left empty, perhaps so the visitor does not get uninterested, and only relevant does not get uninterested, and only relevant information is included, as well as photographs toinformation is included, as well as photographs to attract the visitor of the website.attract the visitor of the website.

I find that when photographs are used next to links, the visitor can I find that when photographs are used next to links, the visitor can become more attracted to the website as they help to illustrate the link.become more attracted to the website as they help to illustrate the link. However, if too many photographs are used, the website may look too However, if too many photographs are used, the website may look too busy and may not be easy to access all pages.busy and may not be easy to access all pages.