Website Usability Evaluation

Our Service

Perform an in depth evaluation of the website

Offer a service to web designers and business owners

Provide feedback on how the website can be improved

Offer a range of packages to suit customer needs.

Our Service

The main areas which we look at are :• Home page content review• Structure and design/aesthetics• Navigation and layout• Search Engine Optimisation• Usability / user friendliness• Accessibility• Functionality (if applicable)

Innovation

Not an entirely new idea Mark of certification given to approved

websites. Offer a subscription service to web

designers, for a fixed fee, any number of websites reviewed.

How our business will benefit the Customer Propel our clients to new levels and

enhance their online presence

Our service will provide the customers with an in-depth analysis of their website.

Our service will aid the customer in developing a website of the highest standard.

How our business will benefit the Customer Our service will provide web-designers

with an additional seal of approval.

The customers website will see a dramatic increase in their traffic – leading to increased revenue.

Discover new marketing opportunities for the customers business.

How our business will benefit the Customer What the customer gets from our

service?Basic Package:7 point usability analysisCustom Package:The customer can adapt our service to suit

their needsPremium Package:Comprehensive package which includes a

follow up

Target Market Businesses who’s websites are not

performing satisfactorily Online Companies who want to increase

site traffic and revenue Website designers who want to add third

party approval to their sites Older websites who want to modernise 47 million new websites registered every

year

Competitors

Relatively few competitors exist Large number specialising in SEO or

Usability separately Few offer a holistic website evaluation,

which we aim to provide Concentrating on the Irish Market for the

first 2 years

Expansion

When established in the Irish market:Expand into global market

Establish/Acquire a web development sector of the company

Build up the brand recognition of the company

5 year Plan

Year 1 – Establish ourselves in the Irish Market

Year 2 – Strengthen our position in Ireland

Year 3 – Expand into a European market

Year 3 – Establish web design branch company

Year 4 – Expand to Global Market

Year 5 – Revenue of €500,000

Revenue Mechanisms

Initial Start Up CostsInitial Technology Development

○ Domain Name ○ Website Development○ Hosted Account

Advertising Fees/ Marketing

Revenue Mechanisms

Revenue Mechanisms

Expected RevenueInitial start up cash

○ €2500 from each partner Aiming to get 40 customers in the first year

○ 75% to take the basic package.○ 25% split between the other two packages.

Revenue Mechanisms

Revenue Mechanism

Expected Costs For ExpansionAdvertising StaffTechnologyNew Office

Revenue Mechanism

Expected Revenue After ExpansionAiming to get 1000 users by 3 yearWe hope that 50% of our customers will be

using us to develop their sites