Building an Insurance Agency Website

presented by:

Christen Kelley, Marketing Specialist

Shift in Consumer Knowledge Sources

Source: 2011 Technoligence, LLC.

What Makes an Effective Website

• Attract Visitors• Administrative tools• Interactive functions

Attract Visitors• Your Online office location• Designed to your brands look and feel• SEO• Informative Insurance content• Carrier Information

Branded

Interactive

Site Map

Headline

Sub-head

URL /Title

Pictures

Body content

Outside your site• Online directories• Linking campaigns• Social Media/Blogging

Administrative tools

Interactive functions • Contact and Request forms• Quoting forms• Third-party Integration– Online Bill Pay Integration– Live chat

• Mobile Optimized• Client Access

• Self-Service• On-Demand

Go Mobilewww.artizan.comwww.haylor.comwww.bmb-inc.comwww.milford.com

What is Online Customer Service?

• On-Demand accesso CertificatesoAuto IDsoReal-time certificate holder update

capabilitieso Policy change requests o Inquiryo Fleet managemento FNOL – First Notice of Loss

• On-Demand• 24/7 Availability

…it’s not

What it can be

Features you can offer your clients• Secure messaging• Document storage and management• Personal information view and update requests• Agency Contacts• Custom forms• News and Information• Integration of third-party services– Online payment options– Links to carriers– Access to client-only blogs

866-351-9861www.artizan.com

www.facebook.com/ArtizanInternetServices

ckelley@artizan.com