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Webtrends Product Road MapCasey Carey, VP of Products
@caseycarey
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2 of 3 marketers struggle with theirDIGITAL STRATEGY
a new generation ofDIGITAL MARKETING
Attract & Engage
Search Engine Marketing
Social Network & Display
Advertising
Content & Engagement Applications
Target & Convert
Customer Scoring& Segmentation
Testing & Optimization
Targeting Campaigns
Conversion Applications
Measure & Analyze
Digital Analytics
Campaign Analytics
Customer Analytics
Web & Micro-sites
Mobile Apps
MobileWeb
Social Web
create, measure, and improveDIGITAL MARKETING
theROAD AHEAD
The “Splinternet”
CHALLENGE #1
yesterday’sDIGITAL BUSINESS
today’sDIGITAL BUSINESS
one optionMEASUREMENT IN SILOS
another optionA WEB ANALYTICS TOOL
Brand
Channels
providing unifiedCHANNEL AND BRAND
New Data SourcesCHALLENGE #2
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Brand
Channels
adding rich,NEW DATA SOURCES
Campaign AnalyticsCHALLENGE #3
tracking campaignsACROSS CHANNELS
Campaign
The next generation of Digital Analytics.
• Analytics Across Your Digital Channels
• Data Beyond the Tag
• Intelligent Campaign Discovery
PREVIEW
SPACES
built onDATA STANDARDS
SITE
Facebook PageFacebook App
APIAPI
Likes Fans Comments Shares
MOBILE
GROUPS
CAMPAIGNS
?
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are needed to see this picture.
Mobile Report Packs
Social Report Packs
Spaces
Groups
New Look and Feel
Facebook API Data
iTunes Data
Blackberry SDK
iOS SDK
Windows Phone SDK
Android SDK
PostRank Engagement Score
Alexa Traffic RankBitly Integration
Campaign DiscoveryPage Dashboard
Campaign Dashboard
Thumbnails
Improved Usability
HTML5 Geomaps
Improved Profile Dashboards
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April 25th
• Analytics Across Your Digital Channels
• Data Beyond the Tag
• Intelligent Campaign Discovery
