Integration sounds great, but ... (busting the myths that stop you doing it)

CharityComms Integration Conference

26 February 2015

Matthew Sherrington, Inspiring Action Consultancy

... it’s too difficult ...

“Life is really simple ...

but we insist on making it complicated.”

Confucius

Myth 1: We do way too much, it’s complicated

It’s about keeping it simple

FOCUS

Myth 2: My audience is different

It’s about thinking of whole people

ONE AUDIENCE

Myth 3: We don’t have a massive budget

It’s about business as usual, better

ALIGNMENT

Myth 4: We’d have to restructure everything

It’s about talking to each other

COORDINATION

Myth 5: Our comms already all look the same

It’s about being one organisation

VOICE

Myth 6: Different objectives, different messages

It’s about priorities and discipline

DECISIONS

Integration: it’s all in the mind!

Thank you!

Matthew Sherrington, Inspiring Action@m_sherrington

Visit the CharityComms website to

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www.charitycomms.org.uk

Integration:breaking down the silos

Conference

26 February 2015

London

#integratedcomms

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