Wedding Weavers

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E.D. PROJECTTOPIC: Event Management Company WEDDING WITHOUT WORRIES

Submitted in partial fulfilment of the requirement for the award of degree of Bachelorof Business Administration of Christ University, Bangalore-560029

BY

Medhavi Jain 1011650Aakriti Patwary 1011651

Under The Guidance of Professor :- Mr. Niranjan

DEPARTMENT OF MANAGEMENT STUDIESCHRIST UNIVERSITY, BANGALORE

2010 2013


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GUIDE CERTIFICATE

This is to certify that Medhavi Jain (1011650) and Aakriti Patwary (1011651), student of

BBA - B , IVth Semester at Christ University, Bangalore have completed their project on

the topic titled Wedding Without Worries. under my guidance and supervision.

This has not previously formed the basis of the award of any degree, diploma or othersimilar title of recognition.

Place: BengaluruDate: 05th March, 2012Christ University, Bengaluru

Mr. NiranjanClass Coordinator, 4th BBA B


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GUIDE CERTIFICATE

This is to certify that Medhavi Jain (1011650) and Aakriti Patwary,(1011651),student of

BBA - B , IVth Semester at Christ University, Bangalore have completed their project on

the topic titled Wedding Without Worries. under my guidance and supervision.

This has not previously formed the basis of the award of any degree, diploma or othersimilar title of recognition.

Place: BengaluruDate: 05th March,2012Christ University, Bengaluru

Mrs. Jyothi KumarHead of Department


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DECLARATION

We declare that the Entrepreneurship Development Project is a record of a researchcarried out by us under the guidance of Mr. Niranjan , Class Co-ordinator of IVthSemester BBA B, Department of Management Studies, Christ University, Bangalore.

We further declare that the project done by us is purely original and has not beenpreviously formed on the basis of the award of any degree, diploma or other similar titleof recognition.

This is a record of bona fide and original work submitted by us in partial fulfilment of the

requirements for the award of degree of Bachelor of Business Administration.

Place: - Christ University, Bangalore

Date: - 05th march, 2012

Project compiled and completed by:-

Medhavi Jain - 1011650

Aakriti Patwary- 1011651


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ACKNOWLEDGEMENT

We would like to express our sincere gratitude to all those who have been instrumental inthe preparation of our Entrepreneurship Development Project.

We wish to specially acknowledge our project mentor Mr Niranjan, a senior facultymember of Department of Management Studies, Christ University for her constantguidance and support throughout the project or else it wouldnt have been successful.

I would also like to extend our gratitude and heartfelt thanks to Mr. Jain Mathew, ourAcademic Coordinator and Mrs. Jyothi Kumar, our Head of the Department for giving

me this opportunity to carry out the project. Our project would not have been a completeone without their continued support and keen guidance.

We would like to thank Dr. (Fr). Thomas. C. Mathew, Vice Chancellor, for their

encouragement

At last we would also like to thank our parents and friends for their moral support.


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TABLE OF CONTENTSTABLE OF CONTENTS

S NO.S NO. TOPICTOPIC PAGEPAGE

NO.NO.1. INTRODUCTIONINTRODUCTION ABOUT SSI/MSI

COMPANY PROFILE

INDUSTRY PROFILE

ENTREPRENEUR PROFILE

APPROXIMATE ESTIMATE

PURPOSE OF SELECTING THIS SERVICE

2. FEASIBILITYFEASIBILITY

SWOT ANALYSIS

MARKET SURVEY DATA ANALYSIS

INTERPRETATION

3. MARKETING PLANMARKETING PLAN

7 PS

SEGMENTATION

TARGETTING

POSITIONING

PRINT ADVERTISEMENTS

4. FINANCIAL PLANFINANCIAL PLAN

PROFIT & LOSS ACCOUNT

BALANCE SHEET

BREAK EVEN ANALYSIS

5. PRODUCTION & OPERATIONSPRODUCTION & OPERATIONS

LOCATIONAL ANALYSIS

LAYOUT DESIGN

QUALITY TESTING PROCEDURE

PROCESS FLOWCHART

6. HUMAN RESOURCE PLANHUMAN RESOURCE PLAN

ORGANISATION STRUCTURE QUALIFICATION & CONDITION REQUIRED

FOR MANPOWER

ESSENTIAL DUTIES & RESPONSIBILITIES

WORKING HOURS POLICY

LEAVE POLICY

LOAN GRANT POLICY

RETIREMENT POLICY

SALARY STRUCTURE


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CHAPTER 1CHAPTER 1

INTRODUCTIONINTRODUCTION

ABOUT SSI/MSI

COMPANY PROFILE

INDUSTRY PROFILE

ENTREPRENEUR PROFILE

APPROXIMATE INVESTMENT

PURPOSE OF SELECTING THIS SERVICE


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ABOUT SSI/MSIABOUT SSI/MSI

An industrial undertaking in which the investment in fixed assets in plant and

machinery whether held on ownership terms on lease or on hire purchase does not

exceed Rs 10 million. The small scale sector has played a very important role in the

socio-economic development of the country during the past 50 years. It has

significantly contributed to the overall growth in terms of the Gross Domestic Product

(GDP), employment generation and exports. The performance of the small scale

sector, therefore, has a direct impact on the growth of the overall economy.

Worldwide, the micro and small enterprises (MSEs) have been accepted as the

engine of economic growth and for promoting equitable development. The MSEs

constitute over 90% of total enterprises in most of the economies and are credited

with generating the highest rates of employment growth and account for a major share

of industrial production and exports. In India too, the MSEs play a pivotal role in the

overall industrial economy of the country. It is estimated that in terms of value, the

sector accounts for about 39% of the manufacturing output and around 33% of the

total export of the country. Further, in recent years the MSE sector has consistently

registered higher growth rate compared to the overall industrial sector. The major

advantage of the sector is its employment potential at low capital cost. As per

available statistics, this sector employs an estimated 31 million persons spread over


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Most marriages some say are made in heaven, But with the pace of modern life

reaching mind-boggling proportions, such events on earth these days require the

services of a wedding planner, and India is making a mark in this field too. This was

showcased at the fifth edition of Bridal Asia, which was held at New Delhi.

Today, weddings apart from following the traditional norms, are celebrated

on such a large scale that event not only becomes memorable for the bride and groom,

but also for all those sharing their joyous moments with them. We have the expertise

to single handedly manage all the aspects of a wedding right from conceptualization

to the finance function with meticulous perfection. We are experienced and dedicated

professionals with many years of event planning experience and we intend to

effectively use this expertise in our new venture WEDDING WITHOUT

WORRIES

With a very creative, professional, talented team and strong network we can

provide services that take care of the minuest of details of the wedding and all the

functions related to the same. We co ordinate every aspect of your wedding and

transform it to an event that would always linger in your memory. We personally

journey with you from your engagement to your wedding and help you make

important decisions regarding minute details.

Whether you want a wedding in the traditional style or in a contemporary

setting, our services can successfully meet your demands at any scale.


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MISSION

WEDDING WITHOUT WORRIES is a full service company that provides

complete services for weddings. Our consultants are experienced and dedicated

professionals. WEDDING WITHOUT WORRIES is unique in the way that we give

our clients our undivided attention. We listen to their needs and work with them to

create the event of their dreams. Our clients' wishes become our commands. So

whether our client wants a Western, Tropical, Indian or more traditional wedding, we

can help. Our services include weddings, receptions, budget planning, answers to

etiquette questions to mention a few.

OBJECTIVES

We want every detail of our clients wedding and engagement to be both a

pleasurable and a memorable experience. Therefore we offer a host of packages and

services specifically tailored to the needs of each couple.


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INDUSTRY PROFILEINDUSTRY PROFILE

INTRODUCTION TO EVENT MANAGEMENT

Event management refers to methods of outsourcing business occasions, social

occasions, or a combination of both. There is no limit to the business development

ideas for an event management business. It is possible to organize every kind of event

ranging from wedding to a political rally. An event management team can be retained

for any type of business meeting.

It involves a lot of hard work, long hours, odd hours, travelling to various

places. Sometimes the preparations can go on endlessly for days together. If you are

in charge, you ought to supervise and be sure that things are going on in accordance.

On the event day itself you have to make sure that the celebrities arrive on time, their

needs are looked after, the media is planned, the suppliers have provided the

resources, meetings have been scheduled and solutions have been provided.

Event management is now conducted not only at national levels but at

international levels too. With liberalization the influx of foreigners have made the

field even competitive. Today there exists competition from local to international

conglomerates. It is here that the efficient and creative will survive.


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Event management is a colossal institution. It involves layers of personnel who

professionalize in different tasks. Corporate event management, product launch, road

shows, celebrity shows etc. are a few of them.

To make an event a grand success the people behind the curtains turn days into

nights until they are sure of the seamless flow of the show. The result, a grand

success..

EXTERNAL FACTORS AFFECTING EVENT MANAGEMENT BUSINESS:

Several external factors also affect the growth of the event management

industry. Some of these factors are the rate of the growth of economy, lifestyle, and

changing characteristics of the people living in the area. Tourism and branding

activities like festivals and corporate activities such as conferences, product launches,

award ceremonies, and gala dinners are under the scope of event management

business. Key factors for the success of an event management business are reputation,

network, service promotion, links with the suppliers, and high quality managerial

skills.

EVENT MANAGEMENT IN INDIA

The economy of India is growing by leaps and bounds and there are various

ever-growing industries that are contributing to increasing the nations coffers. One

such industry is that of event management. This industry has come a long way in the


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last five years or so and today is no less than a multi-crore industry, as a whole. And

the size of the companies varies from the rather small ones that manage small events

such as birthdays and weddings, to the larger players, who organize national and

international events. During the early part of the 1900s the industry had spent up to

Rs. 20 Crores, per annum on events. And in the last couple of years, all the event

companies are spending to the tune of approximately Rs. 1,800 Crores, per annum.

The event management industry in India involves the requirement of various

skills that have caused it grow the way it is in recent past. These skills include:

Organizational skills

Technical knowledge

Public relations

Marketing

Advertising

Catering

Logistics

Decor

Glamour identity

Human relations


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Understanding of laws and licenses

Risk management

Budgeting

Study of all allied media

Local and national, as well as international events

PROCESS

The management of events calls, largely for coordination, from stage one. The

first thing required is to get the orders for the event. This process is also known as

pitching for an event. Usually, whether it is for small time events (birthday parties and

weddings), or then for the larger ones assigned by companies (exhibitions and trade

fairs), or then the international concerts; the event manager/company is asked to

submit a project report, with the finances involved. On the basis of this is the

assignment given to them.

CAREERS IN EVENT MANAGEMENT

Off late event management has been considered as an exciting career option. In

fact, until five to six years ago there were not too many event management

companies, and as industry the turn over was no more than 18 Crores, in the early 90s.


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However, things began to change and by the end of the financial year 2007-2008, the

industry is expected to be worth no less than 1800 Crores.

Careers in event management seem to be alluring more and more youth. In fact,

even homemakers have stepped into the industry and organize small and private

events in their spare time. Also, there are event management companies that that take

on consultants, who work with them on a freelance basis, as and when the need arises.

Thus there is a lot of scope in the field of event management. And the event manager

jobs are ever increasing.

Earlier one was employed and learnt the ropes of the trade on the job. But now

there are vocational courses diploma and degree in this field. These courses provide

theoretical information, which then is implemented during the internship period. And

on the completion of the course, one is almost like any other seasoned event manager.

One can also select a few areas of event specialization that include :

Fashion shows

Musical concerts

Corporate seminars

Product launching


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ENTREPRENEUR PROFILEENTREPRENEUR PROFILE

The WEDDING WITHOUT WORRIES is a venture initiated by the duo-

medhavi jain and aakriti patwary.

Medhavi jain, an MBA Graduate fromIIM, Bangalore, (2001-2003). she has

completed her graduation (BBA) from Christ College, Bangalore with specialization in

marketing. Among her achievements, the most acclaimed one is the award she won as

the 2nd

best student in marketing elective. Her work experience with HUL, TATA

MOTORS &ITC adds on to her dynamic personality and calculative business mind. she

has a keen interest in organizing events and has completed a course in event

management. This 28 year old woman is confident enough to face the challenges of the

real business world. she has a huge list of contacts with various renowned people which

is necessity of the hour. she has a proper understanding of corporate need for effective

communications which has lend an extra edge for the selection of event management as

her career .

Aakriti, is an MBA graduate from LSE, UK with specialization in the field of

HRM. She has completed her graduation from Christ College with a distinction. She

has had extensive experience in customer service and HRM for over five years in

renowned organizations like Accenture, Deutsche Bank and TATA Consultancy

Services. She brings with her a wealth of experience and has keen understanding of

the requirement of corporations and valued clients. At a very young age she has had


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the aspiration towards stage shows. She has successfully organized and coordinated

events in her school. She is a force that is defined by her intense passion & dedication

towards a perfect event. Along with MBA, she attended various seminars &

conferences related to event management.

APPROXIMATE INVESTMENTAPPROXIMATE INVESTMENT

The approximate investment amount we decided upon after keeping in mind the

various costs we would incur is Rs. 15, 00,000. Each partner will bring in 7.5 lakhs.


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EXECUTIVE SUMMARYEXECUTIVE SUMMARY

PURPOSE OF SELECTING THIS SERVICEPURPOSE OF SELECTING THIS SERVICE

Wedding organising company is in a boom today and this is the main reason for

us to choose this service. The potential of the market is very high where demand and

supply is concerned. The business involves a lot of hard work and efforts but the

returns in this industry is abnormal which compensates the efforts. It also requires us

to showcast a lot of creativity . It comparatively has very less investment & high

returns. Both of us have good contacts in the various aspects of the business which is

essential for the smooth running of the same. This industry requires good relationship

maintainance ability which is present in us. The skills like managerial, leadership, etc.

required in this field is prevalent in us.

The main reason why MEDHAVI & AAKRITI made the decision of handling

this venture wholely & solely is because MEDHAVI has a very good knowledge base

of event management & AAKRITI has attended seminars & conferences related to the

same. Hence the union of these versatile personalities will be beneficial for the client,

company & society on the whole.


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CHAPTER 2CHAPTER 2

FEASIBILITYFEASIBILITY

SWOT ANALYSIS

MARKET SURVEY

DATA ANALYSIS

INTERPRETATION


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INTRODUCTIONINTRODUCTION

The questionnaire was prepared and distributed to 50 people. Due to time

constraint, our research was limited to Bangalore. The following is the pattern of

respondents:

41 students

3 teachers

1 counselor

1 business man

4 housewives

The main reason for having majority of the respondents as students was that the

probability of them becoming our client base in future is comparatively greater.

Another reason for the same is that they are much aware of the present trends and will

respond accordingly.

The 50 respondents were chosen as our sample population, which according to

us, acts as the most heterogeneous part of our population as a whole. This sample

population is assumed to be a good and efficient representative of the population of

India.


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SWOT ANALYSISSWOT ANALYSIS

STRENGHTSSTRENGHTS

1. One stop shop for all you need in a

wedding.

2. Unique concepts & designs formulated

by experts.

3. Strong network to offer various

specifications from different cities in India

& abroad.

4. Covering every aspect of a wedding and

giving it a symmetric touch.

5. Hazel free

6. Complete transparency.

7. Investment is small.

WEAKNESSWEAKNESS

1. Damage to delicate goods.

2. Uncertainty of money.

3. Lack of skilled labor.

4. Sometimes it is difficult to arrange all

the specifications given by the client.

OPPORTUNITIESOPPORTUNITIES

1. A market that is growing rapidly and

one that is relatively untapped.

2. Event management is a $500bn

industry.

3. No well established face for the

wedding industry.

4. Increase in the disposable income of

people.

5. Increase in the standard of living.

THREATSTHREATS

1. The people in India usually do not

prefer a wedding planner.

2. The seasonal attributes of a wedding.

3. Mind set of client.

4. Indecisiveness on the part of the client.

5. There are a few standard competitors.

6. If the wedding is called off.


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QUESTIONNAIREQUESTIONNAIRE

OBJECTIVEOBJECTIVEThis market survey is being conducted to check the feasibility of our service in

the market. Also to analyze the publics opinion about such a specialized weddingplanner and their probable response to using such a service.

Secrecy of data provided shall be ensured.General information

Name:.Age:Gender: m/fOccupation:.

NOTE: All questions should be answered.Some questions may have multiple answers.

1. Would you prefer to outsource a wedding?

Yes No

2. According to you, the wedding planners are required for:more time for familybetter organizationto reduce stressto keep up status in society

3. What would you prefer?Indoor outdoor

4. What according to you is the role of a wedding planner?Organize everything from the scratchOrganize only the main eventsOrganize some functions of your wedding

5. What is the approximate duration of a wedding?0-2 days 2-4 days4-6 days 6&above

6. Your approx. budget?

10-30lacs 30-50lacs50lacs- 1crore 1 crore & above


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7. What services do you expect from a wedding planner?Venue booking accommodation dcorLocal transport catering photographyEntertainment ticket booking bangle makersCounseling portrait maker gifts for the guest

Hair braiding chocolate fountain Others.

8. What all forms of entertainment do you prefer?Dancers musicians fire eatersJugglers magician puppet showFire works childrens rides fashion show

9. Which type of wedding do you prefer?Theme destination

Simple according to a culture10. Do you want all the functions in the same venue?Yes no

11. The itinerary of the wedding will be prepared by:Self wedding plannerFriends & relatives

12. Your preference for the cuisine?Indian ChineseItalian MexicanMulti cuisine

13. What level of hotel do you require for your guests?Star deluxeChoultry resorts

14. How much time prior will you approach a wedding planner?1-3 mts 3-6 mts6&above

THANK YOU FOR YOUR CO- OPERATION


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DATA ANALYSISDATA ANALYSIS

AGE GROUP OF THE RESPONDENT

15-20 20-25 25-30 30-35 35-40 40-45 TOTAL

2

0 20 6 2 1 1 50

TABLE 1.1

GRAPH SHOWING THE AGE GROUP OF THE RESPON

0

5

10

15

20

25

AG E

AGE

NO.OFPEOPLE

15-20

20-25

25-30

30-35

35-40

40-45

GRAPH 1.1

From the analyzed data, we see that of the 50 respondents, there were 20 people

of the age group 15- 20 & 20- 25 years each. There were 6 people belonging to age

group of 25-30 years. Also there were 6 of them belonging of the age between 25- 30

years. The age between 30-35 years was only 2 people. The remaining 2 people belong

to the age group of 35-40 & 40-45 each.


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This shows that 40% of them were teenagers of the age group 15- 20 years,

another 40% were between 20-25 years. Also, 12% of them were of the age group

ranging from 25- 30 years. We also found out that 4% of the respondents were of the

age group 30- 35 years. There were 2% people of the age group 35-40 years and the

remaining 2% were of 40-45 years.

GENDER

MALE FEMALE TOTAL

30 20 50

TABLE 1.2

PIE CHART SH OWING THE COMPOSITION OF MALE AND

RESPONDENTS

30, 60

20, 401

2

GRAPH 1.2


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Among the 50 respondents, 30 of them were male and the rest 20 were females.

From this we can see that 60 % of them were males & 40% female. The questionnaire

contained the information (like budget, hotel accommodation, etc) which can be best

answered by males & hence a more number of males were chosen. Also, it would not

be fair on our part to include only the females in topics like this, hence a more number

of men were chosen.

TABLE SHOWING THE REQUIREMENT OF WEDDING PLANNERS

MORE TIMEBETTERORGANISATION

REDUCESTRESS STATUS

11 28 24 25

TABLE 1.4

11

2824 25

0

5

10

15

20

25

30

NUMBER

1

REASON

GRAPH SHOWING THE REQUIREMENT OF

WEDDING PLANNERS

MORE TIME

BETTER

ORGANISATION

REDUCE STRESS

STATUS

GRAPH 1.4


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According to the analysis done by us, a greater weightage is given to wedding

planners because they organise things better & professionally. Out of the 50 people,

11 of them feel that wedding planners are important to allow the people to spend more

time with their families; 28 feel that they are better organizers; whereas 24 of them

feel that they reduce stress and 5 feel that they help to keep up the status in society.

Among all of them, a few have chosen 2-3 options, which shows that they feel

that its not one reason only to choose a wedding planner. Hence we will try having an

edge over the others in all the 4 aspects. We also will have as many efficient

personnel to handle the weddings in the best possible manner.

TABLE SHOWING TIME FOR ORGANISATION

2-4 DAYS 4-6 DAYS 6 DAYS &ABOVE

16 16 4

TABLE 1.7

PIE CHART SHOWING TIME FOR ORGANISATION

23, 46%

15, 30%

12, 24%

1-3 MONTHS

3-6 MONTHS

6&ABOVE

GRAPH 1.7


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Among the 50 people, 14(i.e. 28%) of them feel that 2 days are more than

sufficient for a wedding; 16(i.e. 32%) of them have opted for 2-4 days; another 16(i.e.

32%) of them think 4-6 days are required and the remaining 4(i.e. 8%) of them feel

even 6 days are insufficient.

Thus from the above data we interpret that majority of them think the duration

of a wedding is 2-6 days. Hence we must prepare itinerary in such a manner so as to

fulfill their needs and hence satisfy them.

TABLE SHOWING BUDGET

10-30 LACS 30-50 LACS 50LACS-1 CRORE 1CRORE&ABOVE22 11 10 7

TABLE 1.8

PIE CHART SHOW ING BUDGE

22, 44%

11, 22%

10, 20%

7, 14% 10-30 LACS

30-50 LACS

50LA CS- 1 CRORE

1 CRORE & ABOVE

GRAPH 1.8


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The approximate budget of 22 of them is Rs. 10-30 lakhs which is 44% of the

total population. Another 11 of them (i.e. 22%) feel that Rs. 30-50 lakhs are sufficient

for the wedding. 10 of them feel that weddings can be conducted in approximately 50

lakhs- 1 crore which is 20% of the total. The remaining 14% of them think that even a

crore is not sufficient, it numbers to 7 people.

Keeping all this in mind, we will basically cater to the upper middle class and

the niche strata of the society. We will have to organise everything which will cater to

the needs of the society as a whole.

TABLE SHOWING THE VARIOUS SERVICES

VENUE 39ACCOMODATION 40DCOR 39

TRANSPORT 37CATERING 44PHOTOGRAPHER 40ENTERTAINMENT 43TICKET BOOKING 24BANGLE MAKING 15COUNSELLING 14POTRAIT MAKING 17GIFTS 22HAIR BRAIDING 20CHOCOLATE

FOUNTAIN

18

MEHENDI 42MEHENDI 39OTHERS 6

TABLE 1.9


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GRAPH SHOWING THE VARIOUS SERVICES

0

5

10

15

20

25

30

35

40

45

50

1

SERVICES

NUMBE

VENUEACCOMDCORTRANSPORTCATERINGPHOTOENTTICKETBANGLECOUNSELLINGPOTRAITGIFTSHAIR

CHOC. FOUNTAINMEHENDIPARLOUROTHERS

GRAPH 1.9

This question having a multiple choice answer, is quite different to interpret.

Here people had to choose many options given to them.

Venue booking is given importance by 39 of the total people i.e. 78%

feel that wedding planners must provide the service of venue booking.

Accommodation is another important service because 40 people think

that this should be provided by the wedding planners.

Dcor has been opted by 39 of them which mean that out of the total

population, 78% feel that we should provide them with dcor. This dcor consists of

flower decoration, stage decoration, room decoration, etc.


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Local transport has been thought to be important by 37 people, i.e., 74%

of the population.

Catering as a service of the wedding planner has been opted by 44 of

them. This shows that 88% people want the wedding planners to provide catering

with the other services.

Photography has also been chosen by 88% of the respondents.

Entertainment has been the choice of 43 people which consists of 86%

of the population.

Ticket booking does not seem to attract many of them. It has been opted

by only 24 of the people which are only 48% of the population.

Bangle makers, another service which is of least importance. Only 15 of

them, i.e., 30%, would want such services along with the others.

Counseling is another important service which we intend to provide. But

the respondents do not feel its importance. Only 14 of them want us to provide a

counseling service.

17 of them only feel that portrait makers are required in a wedding. Only

34% of the population wants this service.

Gifts for the guests have been chosen by only 44% of the population.

This shows the lack of interest of the people towards this service.

Hair braiding has been chosen by 20 of them, which consists of 40% of

the population.


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Chocolate fountain being the most important service when children are

concerned has been chosen by 18 people only. This means that only 36% wants this

service.

Mehendi as a service has been opted by 42 people. This comprises of

84% of the population.

Beauty package service has also been chosen as a service by 39 of them

i.e., 78% of the total population.

Other services, was an optional answer. 6 of them have marked this and

have also given their suggestion for the same. To mention a few- photo studio,

holiday package, designers, invitation cards, nuptial services, tattoo makers, etc.

From this analysis we come to the conclusion that most of the services will be

provided in the weddings and also that, a choice will be given to our client for the

same. The services which have gained maximum positive reply will be taken care of

in the most in depth form.


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TABLE SHOWING FORMS OF ENTERTAINMENT

DANCE 34

MUSIC 41FIRE EATERS 10JUGGLERS 13MAGICIAN 20PUPPET SHOW 14FIRE WORKS 23CHILDRENS RIDES 20FASHION SHOW 17

TABLE 2.0

GRAPH SHOWING FORMS OF ENTERTAINMENT

0

10

20

30

40

50

1

FORMS

NUMBER

DANCE

MUSIC

FIRE

JUGGLERS

MAGICIAN

PUPPETFIRE WORKS

RIDES

FASHION

GRAPH 2.0

This question also had multiple choice answers. People have opted for the

services as follows:

Dancers- 34 i.e. 68% of the sample population.

Musicians- 41 i.e. 82% of the sample population.

Fire eaters- 10 i.e. 20% of the sample population.


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Jugglers- 13 i.e. 26% of the sample population.

Magician- 20 i.e. 40% of the sample population.

Puppet show- 14 i.e. 28% of the sample population.

Fire works- 23 i.e. 46% of the sample population.

Childrens rides- 20 i.e. 40% of the sample population.

Fashion show- 17 i.e. 34% of the sample population.

From the above, we come to the conclusion that a majority of them prefer

musicians and dancers. Hence we will have more tie-ups with dancers and musicians.

TABLE SHOWING THE CUISINE

TABLE 2.4

GRAPH SHOWING THE CUISINE

17

4 3 1

34

0

5

10

15

20

25

30

35

40

1

TYPE

NUMBER

INDIAN

CHINESE

ITALIAN

MEXICAN

MULTI CUISINE

GRAPH2.4

INDIAN CHINESE ITALIAN MEXICANMULTICUISINE

17 4 3 1 34


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The following is the pattern of preference for cuisine:

34% people prefer Indian cuisine.

8 % people prefer Chinese cuisine.

6% prefer Italian cuisine.

2% prefer Mexican cuisine.

68% prefer multi cuisine.

This encourages us to have more tie- ups with companies specializing multi

cuisine.

TABLE SHOWING LEVEL OF HOTEL

STAR DELUXE CHOULTRY RESORT

17 11 3 21

TABLE 2.5

0

5

10

15

20

25

NUMBER

1

LEVEL OF HOTEL

GRAPH SHOWING LEVEL OF HOTEL

STAR

DELUXE

CHOULTRY

RESORT

GRAPH 2.5


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Star hotels are preferred by 17 out of the 50; deluxe hotels by 11; choultry by 3

people and resorts by 21 people.

This abrupt figure is reached to because 2 of the respondents wanted two types

of hotels for the same wedding.

From this analysis we have finalized that we will have more tie ups with resorts

& star hotels.

INTERPRETATIONINTERPRETATION

The study was conducted on the people residing in Bangalore and majority of

them belonging to the age group of 18-25 years. The outcome of this study was that most

of them wanted to outsource their wedding so that all aspects of the wedding are

organized in a more systematic manner. The demand for outdoor weddings being higher,

we plan to have tie ups with majority of such venues.

Most of them having the budget of 10-50 lakhs have helped us to target the upper middle

class and niche strata of the society; we have to emphasis on the quality of service to be

provided.

The study made us realize that the project we have chosen is feasible. Hence we will

strive our best to fulfill and satisfy our customers.


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CHAPTER 3CHAPTER 3

MARKETING PLANMARKETING PLAN

7 PS

SEGMENTATION

TARGETTING

POSITIONING

PRINT ADVERTISEMENTS

THETHE 7 PS

OUR PRODUCTOUR PRODUCT


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'Wedding Without Worries help you celebrate your weddings in such a way

that takes the load away from your shoulders. The goal behind incorporating this

'Wedding Management Company is to provide the people with services rendering to

their 'Wedding needs, in terms of providing of best Service providers, provision of

gifts, information on do's and don'ts in consideration to pre and post marriages and the

most important yet the most sensitive area, of, managing the entire show.

The following are the services we provide:

1. THEME BASED WEDDINGS

Welcome to the era of theme weddings, designer marriages !

When you can let loose all your fancy ideas, be daring and experiment. Leave it

all in the hands of our capable designers at Wedding Without worries.An entire

package will be created for you once you let us know your choice of concept, color,

theme or ambience. Starting from the invitation cards to the trousseau, cuisine, decor,

props, entertainment, clothes, everything will revolve around the chosen theme.

Any modern marriage is incomplete if you haven't thought about a theme. A

well thought out theme helps guests remember the wedding for a long time to come.


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A theme analogously serves as a "destination" for your event. From the moment

the invitation is received until 'the grand 'finale, your guest are united in a special

"something in common" way. We have the capability and expertise to provide you

with themes unheard of, decoration unseen of and ambience unfelt of.

Some popular themes:

Hawaiian: Calypso Band, in grass shirts, Bonfires and authentic

'Hawaiian food.

African night: Jungle atmosphere, elephants also included for a cost,

treetop shacks for eating /dining, Caribbean music groups.

Chinese Theme: The colors of red, black and gold can really make a

huge impression in Chinese themes.

Candle themes: Candles create that special atmosphere for your

wedding. Used at all places for decoration at reception, tables, floating candles in

bowl etc.

2. DESTINATION WEDDINGS


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Wedding Without worries offers the best destinations for erotic weddings, to

make them events to remember. Wedding Without Worries offers you complete

Wedding Packages, right from planning of your wedding, till the time your last guest

leaves. We offer destination weddings in different places. The following are some of

them:

Royal Palace Weddings In Rajasthan

You don't have to be a king to be married like one... Our wedding package is

complete with royal palaces, vintage cars, elephant processions, desert theme parties

and a 400-year-old picturesque wedding venue in the middle of a lake!

Beach Weddings at Goa

Sun, sand and fun.....! Get married at exclusive and private Beach resorts

creating an erotic theme such as the Carnival Night, Caribbean show or the

Rastafarian events.

Weddings in the Magnificient Himalayas

Enjoy the quiet splendor of the majestic Himalayas, Beautiful valleys and pine

forests. And entertain your guests with treeing, mountain picnics and river rafting as

well.


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3. VENUE

Depending upon the theme, size of the crowd and season, we will organize

weddings both at indoor and outdoor venues. If you wish to have the venue decorated

according to a particular theme in your mind, just give the idea and we will mature it

for you. If you do not have a particular theme in your mind you can choose from the

list of themes such as floral both ornamental and classic, Japanese, historic, regional

so on and so forth. Venue selection is of utmost importance.

Following specifications should be considered before selecting a venue:

Space requirements

Maintanence of lawns or Banquets

Power backup

Parking facility

Approach and location

Monopoly of service providers

Branding of the venue

Facilities and flexibilities

4. INVITATIONS


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Our wedding invitations set the tone for your event and offer a peek at the

festivities to come. Your invitations are the first statement you make about the Big

event, find there's so much that needs to be communicated in the little note. The

language you use -not to mention the style of script and paper color hints at the

wedding's level of formality, informing guests what to expect and to wear. The look,

the feel, the embellishments the choice of words. all of these speak of personalities

of the person sending the Card. 'We strive to select the perfect card for you. Whether

you want a simple but elegant one page handmade paper card or a mini-booklet,

inscribed with 'shlokas' or colors from pleasing pastels to earthy and vibrant, paper

from handmade, Banana fibre, silk-laid to imported an card, motifs from Ganesh to

cards using mouli thread & real supari we help you to select from range of designs.

5.DCOR & LIGHTING

Decor: It would include design of personal stationery, mithai boxes, and decor

of mandap and wedding venues. Most venues are decorated extensively with flowers.

Flowers constitute a subtle element that sets the tone and style for the wedding

ceremony as well as the reception. Wedding floral design is a specialized art used for

decoration as well as for all ceremonies, for garlands as well as for showering

blessings; flowers form an integral part of any wedding. Carefully selected flowers

will compliment and add your individual style to your fantasy wedding. The choice of

flowers and the floral arrangements at the wedding are determined by a number of


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factors.The season, the flowers that are most easily available and those that conform

to the overall ambience of a wedding are the most important variables. From

providing Ikebana arrangements if the theme is Japanese and tulips and orchids if you

go in for a European ambience, we promise to arrange everything down to the

minutest detail- even if these flowers have to be especially flown in for the occasion.

To help you in finalizing and implementing your wishes 'Wedding Without

Worries would

Find a reliable florist within your Budget

Offer suggestions on floral dcor

Coordinate and supervise the dcor

To enable you to gauge the quantities and the kind of flowers you will need,

run through the fist we have provided and let us know your requirements

We provide our floral services in following areas:

Venue decoration according to the theme, which includes Mandap,

Banquet tables, Guest tables, floral 'rangoli. etc.

Decorating Brides and Groom's house

Beautifully decorated car with flowers for newlyweds.

Shower petals on newly weds, guest, rose Buds, gajras etc


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Lighting:

Lighting is the most vital ingredient to ensure that you are seen.

It can be used to create an aura, evoke a mood- Basically create magic. The

scope of Lighting can extend 'from general ambience lighting to special effect

lighting. We believe that lighting if used creatively, can heighten and accentuate each

and every element of decor and take it to a completely different level. Lighting is a

very important factor in the implementation of a theme, Be it 'diyas 'or perfumed

candles floating in the pool, Bonfires or the old-fashioned gas lanterns, and the ultra

modern pyrotechnic lights.

6.CONCEPT AND DESIGN

All aspects of the wedding, be it small or large, can be coordinated and executed

by us to perfection. "We first listen to our clients need and requirement, do the basic

research of the place and then plan accordingly. We do the paper planning first which

includes schematic drawing to develop theme concept. It is our continuous endeavor

to provide you with new ideas, concepts and designs.


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CONCEPT PUT INTO ACTION

We put forward a set of patterns according to the requirement, which the entire

occasion shall move. Client interaction, understanding their needs, spirit of

partnership with them and well defined system-driven approach right from

conceptualization makes us stand ahead of others.

7. MUSIC

Weddings cannot be complete without music and dance. Right from melodious

instrumental music to a rocking star night, we plan it all. It is the music, which will

set the tone, mood and atmosphere for the entire wedding.

Traditional singing professionals from folk artistes, ghazal singers,

qawwali performers, shehnai players to a Bhangra party.

Piano/Live band/Violin/guitar

Ideal for a cocktail or a wedding reception

Taped Music Band- we would provide a band for the marriage

procession. The Band normally includes a trumpet, a tenor and drummers.

Choreographers -Arranging choreographers to teach dance steps to family

members on popular wedding songs from films.

8.ACCOMODATION


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If the marriage ceremony you are planning is elaborate and likely to be held

over a span of a few days, you will need to make arrangements of accommodation for

your out -of -town guests.

Besides hotel rooms, inns and guesthouses, we also offer you the choice for

lodging your guest in well-furnished apartments. They come complete with a sitting

room, dining room, kitchen and bathrooms. All, your guests can have the comforts of

a home away from home. We can make bookings for you in any hotel of your choice.

However, as most hotels are overbooked during the wedding season, you will need to

let us know the numbers much in advance.

9.PHOTO/VIDEO GRAPHER

Since we all wish to capture the moments linked to marriage occasion, we also

arrange for a photographer/videographer as required. Everyone knows that pictures

are the only thing you have after the moment has passed. We ensure to choose right

photographer/videographer to capture all the magic of your special day and preserve it

for the two of you to share for years to come. We will also prepare customized

engagement and wedding albums.

A choice selection of reliable Photographers and Videographers

Coordination in shortlisting and interviewing selected photographers and

videographers Based on your specific needs and requirements and also giving them

the list of ceremonies to be covered and sequence of events.


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Ensuring that their services are available at the time of wedding as well as for

all the pre-event and post-event wedding ceremonies.

Please note that during the wedding season, good photographers and

videographers need to be booked at least two months in advance.

10. MULTI CUISINE

The wedding feast has served many a purpose -it is a social gathering off

amides and friends, with the newly weds as witness to the event, as also a gourmet

affair to cherish and remember .We offer you the entire range from the conventional

(Rajasthani, Marwari and Kashmiri to Chinese and Continental, to the more daring

Goan, Japanese or Mexican. 'You can have the choicest cuisine laid down for you

from Chinese to Continental, from erotic mocktails to the famous Indian chaat all

sourced from Agra, Bangalore and Calcutta, from authentic Indian cuisine to the top

Brands of fast food chains, from a variety of salads to a vast range of dessert-just

about everything to suit your style and taste.

We help you by -:

o Helping you select a suitable caterer

A suitable caterer for the wedding and pre-wedding ceremonies. (Sometimes,

your choice of caterer may be linked to the venue you choose as all hotels and

Banquet halls provide their own catering facilities.)


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o Drawing up the menu plan

Incorporating elements from your traditional cuisine as well as in

peeping with the theme you have chosen.

o Checking the menu and equipment

'We ensure a taste of the caterer's culinary skills before finalizing on any menu.

The dinnerware, silverware, serving dishes, glassware, cutlery and linen are also

checked to ensure cleanliness.

o Taking care of the seating arrangments

Seating arrangements including name cards for sit down dinners and table

arrangements.

o Ensuring the proper placement

Proper placement of stalls, signages, and decor in case of Buffet dinners.

1.RENTALS AND TRAVEL

RENTALS:


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If the marriage ceremony you are planning is elaborate and likely to be held

over a span of a few days, you will need to make arrangements in terms of

transportation for your out -of-town guests. We take care of transportation of you and

your guest to meet up with the extra demands of travel. In case of out station

marriage, depending upon the mode of travel,our vehicles and staff will personally

pick them up from the airport, Bus terminus or station.

TRAVELS:

Wedding without worries presents great honeymoon destinations e ideas and

tips to plan your honeymoon travel. Whether it's that erotic cruise that you always

wanted or an adventure safari or simply time by the beach, our Destination Guide will

help you find everything you want to know about the most romantic spots in India and

abroad. How to get there, where to stay and what to do you will find answers to

all these

questions and more with fact files, maps and photographs.

13. CHOCOLATE FOUNTAIN

A chocolate fountain is a device for serving chocolate fondue. Typical examples

resemble a stepped cone, standing 2-4 feet tall with a crown at the top and stacked


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tiers over a basin at the bottom. The basin is heated to keep the chocolate in a liquid

state so it can be pulled into a center cylinder then vertically transported to the top of

the fountain by a corkscrew auger. From there it flows over the tiers creating a

chocolate "waterfall" in which food items like strawberries or marshmallows can be

dipped.

The chocolate fountain will be placed in the wedding venue depending on your

choice. This service is provided exclusively for children. We have a variety of

fountains, you name it and we give it.

PRICING

Being a service and our service being subject to the choice and decision of

individual clients, it is very hard to set a standard price. The quantity, type, extent of

grandeur varies from wedding to wedding; making price estimation difficult.

However we will quote starting prices for some of our services:

Bridal kits - Rs. 10000 onwards


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Puja kits - Rs. 2500 onwards

Catering - Rs. 600 per plate

Invitations - Rs. 175 onwards

Decor and lighting - Rs. 4.5 lakhs onwards

Accommodation -Rs.3000 onwards (per day)

Photography/Videography - Rs.35000 onwards

Music and entertainment - Rs. 1 lakhs onwards

We will charge a commission of 20% onwards.

PROMOTION

The main feature of our promotion strategy will include a TWO- DAY

EXHIBITION that will showcase all that we offer. It will have various stalls

containing the goods required to complete a specific standard theme. It will also have

some stalls for extraordinary and special themes compiled by our experts. The

exhibition will display under each head of dcor, kits, food, accommodation, gifts etc.

all the options available giving our future clients a clear perspective on the whole

affair. Personnel from Wedding Without Worries will be present to provide any

information regarding the services, price etc. Counters for booking and for further

contact with us will be set up at the venue, fin early bird incentive will be given to


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those customers who make bookings at the exhibition. An entrance fee of Rs100 will

be charged.

We will also put our posters around Bangalore especially in religious buildings

& the various wedding venues. This would facilitate us promote our business to the

maximum extent because of the frequent visit of many of the masses to these places.

Billboards and Hoardings will be placed at strategic locations promoting the

idea of the perfect weddings we offer. We will also rely on publicity by word of

mouth. We are sure our clients will be very pleased with our services and will not fail

to tell friends and family of the wonderful experience that is to plan your wedding

with Wedding Without Worries

MARKETING STRATEGY

The launch will be held in Bangalore at the Bridal Asia fashion show. This will

showcase the best designs and concepts of a modern wedding, fit this show there will

be various personnel handing out brochures and catalogues to the distinguished guests

at the show. A presentation on the services provided and the various choices of theme,

exotic location and customized settings will supplement the show. Wedding Without

worries will organize an after-show party for all the invitees present at the grand

show.

PLACE


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The Wedding Without Worries center will be situated in the prime locality of

kormangala, Bangalore. It is a well developed part of Bangalore. Bangalore is also the

hub of many software companies and most of its population is the working class. Due

to time factor & stress factor, we have a huge scope of getting a large number of

clientele. Bangalore has a booming wedding market. The city also provides all the

resources needed. The cost of living indent ofBangalore is quite high and the people

there tend to spend lavishly weddings, fill these facts make Bangalore the ideal place

to start our Business.

PHYSICAL EVIDENCE

Our center at Bangalore will be complemented by a variety of display

windows. Each of these windows showcases a possible combination of all items seen

in a wedding. It is meant to give a prospective client an idea of how his/her wedding

might look like or can look like. It includes things such as the mandap, floral designs,

Bride and groom clothing, menu list, decor etc. The center will also have an in-house

salon exclusively for wedding requirements from the Bride to all her relatives. It will

also have a sample room for all things that can be displayed and seen in person. The

center -will have a client meeting room, a general seating area, a room for the

partners, the reception, office for employees and a toilet. Along with all these, we

have 2 display screens in the lobby which will showcast the videos/ photos of the

various services provided by us.


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PEOPLE

We are a service based organization and customer satisfaction holds prime

importance. Hence we make sure that Wedding Without Worries has the best service

personnel that would enable us to fulfill our goal of customer satisfaction. Our service

personnel are present at two levels:

Contact personnel

Contact personnel are those individuals whom the customers meet and whom

the customers judge the service upon when they search for tangible clues as to the

quality of service..

Support personnel

Our support personnel consist of our marketing personnel office staff', finance

personnel, human resource personnel and the supervisors. We would also have an

helper for the proper maintainance of our office.

PROCESS

The Wedding planning process involves

PLANNINGCO-ORDINATION AND IMPLEMENTATION

PLANNING


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>The process is as follows;

Initial Meeting with the Clients where the clients provide us with their

requirements and their ideas for the Wedding, fit this stage, we list out the services we

can offer them. Matching of Clients' needs with our Services.

>Detailed Discussion with the Client involving-

1. Theme of the wedding

2. Sequence Of Events

3. Fixation of the Dates and Timings of the Events

4. Number of guests

5. Planning the Budget for The 'Wedding

6. Venue

7. Invitations-Guest lists, Invitations and Gift Lists

8. Catering

9. Photographer

10. Design & Decor- Flowers and Lighting

ll.Music and Entertainment-Types of Entertainment, Timings

and Music Selection

12.Transport-Calculating Transport needs, Style of transport

13. Accommodation

14. Unique services offered like Trousseau Packing, bridal kits etc


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CO-ORDINATING

Selecting Vendors for the various products and Services required

Estimation of Costs and Reports to the Clients

Food Tasting

Booking of venues

Booking Of Accommodation

Signing Contracts

Detailing the entire Wedding plan

Delegation of work to the Wedding Staff

IMPLEMENTATION

Last Minute Details

Final Timings

Follow Up

MARKET SEGMENTATIONMARKET SEGMENTATION

Market Segmentation is an effort to increase a companys precision marketing.

A market consists of a large identifiable group within a market with similar wants,

purchasing power, geographical location, buying attitude, or buying habits. We have

done the segmentation on the basis of the following variables:


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DEMOGRAPHIC SEGMENTATION: Income, Social Class &

Occupation

This segment is represented by the numerous family members and guests attending

weddings. This segment requires event preparation services like gift ideas, etiquette tips,

etc.

The income & spending pattern of the family members is another segment we target on.

This segment will require us to plan& organise weddings on the basis of the clients

ability to spend.

Profession is another basis for segmentation. The corporates are the busy bees, hence

having no time for managing and taking the burden of a time consuming event such as a

wedding.

PSYCHOGRAPHIC : Lifestyle and Personality

This segment is for the people who give importance to their status in the society and who

would want to have an everlasting experience for themselves as well as for their guests.

Few people have the belief that they will not be able to manage it in an organized

manner. Hence they would seek for a wedding planner.

Another segmentation is for the people who are lethargic to take the responsibility on

their shoulders.

GEOGRAPHIC : Location & destination

Destination weddings are the latest trend in this industry and so this becomes a very

essential segment for us. A few of the most preferred destinations are Goa, Rajasthan, etc.


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TARGET MARKET AND CUSTOMER PROFILETARGET MARKET AND CUSTOMER PROFILE

After segmenting the market we are targeting the following segments:

The income & spending pattern of the family members is another segment we

target on. This segment will require us to plan& organise weddings on the basis of the

clients ability to spend.

Profession is another basis for segmentation. The corporates are the busy bees,

hence having no time for managing and taking the burden of a time consuming event

such as a wedding.

This segment is for the people who give importance to their status in the

society and who would want to have an everlasting experience for themselves as well

as for their guests.

Few people have the belief that they will not be able to manage it in an

organized manner. Hence they would seek for a wedding planner.

Another segmentation is for the people who are lethargic to take the

responsibility on their shoulders.

We target a niche as well as the upper middle class families, which consists of

the mass affluent and premium affluent. Weddings are no longer the simple affair that

they used to be. It is an indicator of a person's social and economic status. They have


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become lavish events geared to celebrate the couple's union. Our customer profile

consists of persons, who are willing to spent lakhs and crores of money on their

engagements and weddings, brides enjoy nothing more than the chance to plan and

enjoy their fairytale wedding and spend the day being Cinderella. Grooms who

traditionally took a Backseat when it came to wedding planning have now started

seeing it as an opportunity to be the gracious host.

Is it any wonder then that weddings have taken on a larger than life dimension

and require considerable time, effort and money to organize.

POSITIONINGPOSITIONING

The company will position itself as an experienced provider of wedding

planning services. 'Wedding Without worries will be offering a full range of services

and thus provide the convenience of one-stop shopping for its clients. This will

significantly reduce the customers time and efforts preparing for such an important

event as a wedding.

USP

'Wedding Without Worries is a one-stop shop encompassing all you will ever

need for your own personalized wedding. Our specialty lies in the way we handle


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each of your needs from engagement to reception. 'We are unique in the way that we

give our clients our undivided attention. 'We listen to their needs and work with them

to create the event of their dreams. Our clients' wishes become our commands.

MEHENDI

The female relatives or friends at one time did the application of mehendi on the

girl's hands and feet. Today, however, the occasion usually involves the application of

"Mehendi" not just on the bride -to-be but also for her friends and relatives by

professionals, accompanied by singing, dancing, rejoicing, and feasting.

BRIDAL KIT

Find everything you need to conjure up a beautiful, radiant bride in the

'Wedding without worries Bridal kit - uptan powder, mehendi stencils and cones

along with a design book for ideas, gajras to adorn your hair, assorted Bindis and

Bangles to match your trousseau, a handy kit with creams and gel and the often

forgotten essentials -safety pins, ', manicure set and a mirror and comb.

PUJA KIT


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Fill the basic ingredients for wedding pujas in one place the puja thali with all

the requisites, a havankund, 'gari' and a 'Kalash', garlands, toran, 'aasanas', covers,

'rumaals', pouches and all your community specific requirements.

GROOMING THE BRIDE

oBridal fashion: we advice the bride on -what colors, designs and work would

suit her complexion and figure.

oSaree draping: drapes sarees in all styles such as Bengali, Gujarati, Assamese,

9 yards etc. . .

oBridal salon: Hairstyle and make up to match the theme

oAromatherapy

oShaping up

oGROOMING THE BRIDEGROOM

o Suggesting skin care routines

o Grooming hair

o Parlour treatment for men

o Shaping up for your wedding

o Wardrobe grooming

o Aroma therapy

FASHION SHOW


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A fashion show is an event put on by a fashion designer to showcase his or her

upcoming line of clothing. In a typical fashion show, models walk the runway dressed

in the clothing created by the designer. Occasionally, fashion shows take the form of

installations, where the models are static, standing or sitting in a constructed

environment.

We, , provide with this exclusive service for adding up spice to the wedding.

This is exclusively for the people who feel its importance. We have many contacts

with people in the fashion world, which helps us keep an edge over the others.

MAGIC SHOW

A magician is a person skilled in the mysterious and hidden art of magic, the

ability to attain objectives, acquire knowledge, or perform works of wonder using

supernatural or non rational means. So just imagine a magician at your wedding who

will help us weave magic into your wedding.

PUPPET SHOW

A puppet is a representational object manipulated by a puppeteer. It is usually

but not always a depiction of a human character and is used in (a) play or a

presentation. The puppet undergoes a process of transformation through being

animated, and is normally manipulated by one, or sometimes more than one,

puppeteer. Some puppets can be moved electronically.


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CHAPTER 4

FINANCIAL PLAN

1. PROFIT AND LOSS ACCOUNT

2. BALANCE SHEET

3. BREAK EVEN POINT


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IN THE BOOKS OF WEDDING WITHOUT WORRIES

PROFIT & LOSS ACCOUNT FOR THE YEAR ENDING 31STMARCH

SALES STATEMENT

PARTICULARS 31.03.2012 31.03.2013 31.03.2014INCOME(A)Estimated sales 1,65,50,000 2,95,60,000 3,75,25,000

Profit on sales 33,10,000 59,12,000 75,05,000

Other revenue - - -

DIRECT COST(B)

Cost of rentals 3,60,000 3,96,000 4,32,000

Other direct costs 50,000 70,000 85,000

GROSS MARGIN(C=A-B) 29,00,000 54,46,000 69,88,000

EXPENDITURE(D)

Electricity 10,000 15,000 18,000

Water 3,500 3,750 4,200

Printing & stationary 5,000 6,800 7,750

Salary 8,40,000 10,02,000 11,74,800Transport & communication 1,92,000 2,36,400 2,55,250

Depreciation 33,000 33,000 33,000

Advertising expenses 4,85,000 5,50,000 8,46,500

PROFIT BEFORE INTEREST &TAX (C-D) (EBIT)

13,31,500 35,93,050 2,36,07,200

Interest - - -

PROFIT BEFORE TAX (EBT) 13,31,500 35,93,050 2,36,07,200

Tax(30%+3%) 4,39,395 11,85,706.5 77,90,376

PROFIT AFTER TAX (EAT) 8,92,105 24,07,343.5 1,58,16,824


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Estimated sales for the financial year 2012-13, we estimated total sales of

Rs.16550000 which was ascertained from 7 contracts. Each contract goes on for a

month or above.


Rs.29560000 which was ascertained from 12 contracts.


Rs.37525000 which was ascertained from 15 contracts.

RENT STATEMENT

The total floor space of our office is 1500 sq. ft. According to the contract, the

rent for each sq. ft. is Rs 20 for the first year. Hence the rent for each month is Rs

30000.

The rent for the second year increased to Rs 22 per sq. ft. and that in the third

year was Rs 24.

ADVERTISING EXPENSES STATEMENT

The advertising expenses is distributed among sandwich boards, posters and

internet ads for the year 2012-13. The cost of 10 boards for 2 days is Rs 40000. Thus,

our total expenses on bill boards is Rs. 80000. The total cost for internet ads is Rs

260000. 3000 posters will be printed whose cost is Rs 15 per poster totaling to Rs.

45,000. We also bought a stall in a 2 day exhibition which costed us Rs 100000


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The advertising expense for the second year is divided among newspapers,

internet ads, posters and sandwich boards. Newspaper expenses was Rs 120000,

internet ads of 300000, posters for Rs 40000(Rs 16 2500 posters) and sandwich

boards worth Rs. 90,000.

The third year advertising was done through internet, newspapers & posters.

Internet summed up to Rs. 3,30,000; newspaper totaled up to Rs. 5,00,000 & posters

totaled up to Rs. 16,500( 16.5 1000).

SALARYSTATEMENT

The total salary for the first year was Rs. 8,40,000 which was distributed among

the 6 personnel in the following manner:

Rs. 15,000 3 12 months = 5,40,000

Rs. 5,0001 12 months = 60,000

Rs. 10,000 2 12 months = 2,40,000

The salary for second year was Rs. 10,02,000 distributed in the following

manner:

Rs. 17,500 3 12 months = 6,30,000

Rs. 6,000 112 months = 72,000

Rs. 12,500 2 12 months = 3,00,000

Third year salary totaled up to Rs. 11,74,800 divided as follows:

Rs. 20,000 3 12 months = 7,20,000


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Rs. 6,900 112 months = 82,800

Rs. 15,500 2 12 months = 3,72,000

COMMUNICATIONSTATEMENT

Communication expenses include telephone expenses as well as internet

expenses. For the 1st year, monthly telephone of Rs. 5,000 & internet charges of Rs.

1,000 is assumed to incur. For the second year, it is assumed that monthly telephone

expense is of Rs. 6,000 & the internet charges are of Rs. 1,200. The third year,

telephone expenses of around 5,700 & that of internet is Rs. 1,300. all these are the

monthly estimates.

DEPRECIATIONSTATEMENT

The depreciation is under straight-line basis for both the furniture & vehicle.

The rate of depreciation for furniture is 10% & that of vehicle is 5%. Hence the

depreciation value for each year was Rs. 33,000.

TAXSTATEMENT

The tax rate is 30% and a surcharge of 3% is charged. Hence the total tax is

33% of the EBIT for all the three years.

IN THE BOOKS OF WEDDING WITHOUT WORRIES

BALANCE SHEET AS ON 31ST MARCH


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BREAK EVEN ANALYSISBREAK EVEN ANALYSIS

BREAK EVEN POINT= FIXED COSTP.V RATIO

P.V RATIO= CONTRIBUTION 100

PARTICULARS 31.03.2012 31.03.2013 31.03.2014

CURRENT ASSETS

Cash in hand 3,25,105 7,00,843.50 16,00,495

Cash at bank 10,00,000 20,00,000 25,00,000

Bills receivable 2,55,000 3,17,000 3,52,000

Rent paid in advance 3,00,000 3,30,000 3,60,000

FIXED ASSETSFurniture & fixtures(-) depreciation

(2,00,000-20,000)1,80,000

(1,80,000-20,000)1,60,000

(1,60,000-20,000)1,40,000

Vehicles:Car(-) depreciation

(2,60,000-13,000)2,47,000

(2,47,000-13,000)2,34,000

(2,34,000-13,000)2,21,000

miscellaneous expenses 2,00,000 3,73,000 2,36,000

TOTAL 25,07,105 41,14,843.50 54,09,495

CURRENT LIABILITIESBills payable 1,15,000 2,07,500 2,95,000

RESERVES & SURPLUS - - -

SECURED LOANS - - -

UNSECURED LOANS - - -CAPITAL:PratimSonam

less:DRAWINGSPratimSonam

11,96,052.511,96,052.5

--

2399724.252399724.25

4,46,052.54,46,052.5

3760919.253760919.25

1203671.751203671.75

TOTAL 25,07,105 41,14,843.50 54,09,495


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SALES

CONTRIBUTION= SALES- VARIABLE COST

VARIABLE COST= 7,35,500 (i.e 4,85,000+ 3,500+ 5,000+ 72,000+

1,20,000+ 50,000)

Hence, CONTRIBUTION= 1,65,50,000- 7,35,500= 1,58,14,500

P.V RATIO= 1,58,14,500 1001,65,50,000

= 95.55

FIXED COST= 12,43,000( i.e 3,60,000+ 10,000+ 8,40,000+ 33,000)

BREAK EVEN POINT=12,43,0000.9555

= 13,00,889.586

Therefore, we reach break-even when a total sales of Rs. 13,00,889.586 incurs.

According to our assumption, we get the 1st contract for Rs. 15,00,000 which is

completed in the month of June, 2012. hence we get our break- even in 3 months.


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CHAPTER 5

PRODUCTION & OPERATIONS

LOCATIONAL ANALYSIS

QUALITY TESTING PROCEDURE

PROCESS FLOWCHART

LOCATIONAL ANALYSISLOCATIONAL ANALYSIS

The location in which a business is established plays a very vital role. Bangalore

is the apt place for our business as our target market is the upper middle class & niche


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class of the society and Bangalore is blessed with such people. Bangalore has the

richest people in India. The line of poverty is the least of all cities of the world.

Bangalore has only 48% of local population (i.e.Kannadigas) .Hence a true

cosmopolitan with around 25% Tamilians, 14% Telugites, 10% Keralites, 3% mixture

of all races. Many people are migrating to this part of the world either for their studies

or for their career, from other parts of the country. These people are the ones who are

new to the place & require guidance for weddings and events so big. We see the

biggest opportunity to render our services to the same.

Bangalore has the highest number of software companies in India-212, followed

by Hyderabad - 108, Pune - 97 and most of its population is the working class. This is

another reason which attracted us. Our clientele also consists of the corporates who

have a very hectic schedule and hence do not find time to take the burden of big

events such as a wedding.

Bangalore has a booming wedding market. The city also provides all the

resources needed for the establishment of such business. The cost of living indent of

Bangalore is quite high and the people here tend to spend lavishly weddings, fill these

facts make Bangalore the ideal place to start our Business.

QUALITY TESTING PROCEDUREQUALITY TESTING PROCEDURE

Our business being that of a service provider, it is very difficult for us to prepare

quality standards and work according to the same. Also, it is very difficult to have pre


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determined standards for quality control in event management industry. Hence we

decided that we will appoint 2 supervisors who will take care of the quality of service

provided at each step.

PRE WEDDING

The client would be shown each and every materialistic thing before placing the

order and if he is satisfied with the stuff, then we would place the order. As soon as

orders are placed with different service providers, the 2 appointed people will guide

them with the required information and if required, with the required resources. Then

at every step taken by the contractors, we will check out the level of the work and ask

them to proceed only if they work satisfactorily. These supervisors will not be present

with the contractors at each point of time, they will meet them only when required.

DURING WEDDING

Once the venue and the day is decided our supervisors will decide the time to

report at the venue and all the people to whom we have outsourced our work will also

report there. Then the supervisors will see to it that they do their work properly and

will also guide them in doing so. This will help us to maintain a certain level of

standard and also minimize mishaps. Once the supervisors approve the work, the

client or any of his substitute will be called for pre checking. This would happen a day

before or few hours before the wedding according to the requirement. The changes, if


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any would be made instantly. Apart from this, the supervisors will also keep an

account of the quantity of goods brought to the venue. He has full authority to sue the

contractor for not providing quality service.

POST WEDDING

Once the wedding gets over, the responsibility of the supervisors does not get

over. They take the feedback from our clients and ask the contractors to emphasise on

those areas where the clients were not satisfied. Also, our contract with the contractor

does not finish there. We place orders with them continuously as per the requirement

of our new clients and hence have to stress more on these people and help them

improvise in the dynamic environment.

Hence, the role of these supervisors is one of the most delicate one. The success

of our events depends mainly on them. This makes it important that we recruit the

most responsible & efficient people. Also, when the decision to be taken is urgent,

either of us will report to the place immediately & take the best & most appropriate

action.

Once the client chooses a few among the various services provided, they also have the

freedom to order for other services not mentioned earlier. They can come up with their

own ideas & help us nurture. We will see to it that all the necessary services will be

provided to each of our client & tuned according to their requirements.


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After all this is decided, we have the knowledge of approximate cost & hence

we will take advance from the clients. This will differ for each person from as low as

15% to as high as 60% of the approximate expenses.

STEP 2- CO-ORDINATING

The next step is that of co-ordination. Our task does not get over with the

selection of contractors, we need to place orders with each kind of person. Hence the

process of co-ordination starts where that of planning ends. It is as follows:

o Selecting Vendors for the various products and Services required- Our

clients will mention the kind of service required & in most cases even the service

provider. It then becomes our duty to match the requirements to that of the provider &

select the contractor. This is done due to the freedom given to us by our clients.

o Estimation of Costs and Reports to the Clients- Matching up all the

clients requirements, choosing the contractor, etc gives us the idea of the total

expenses to be incurred for the event. We then jot down the total expenses & make an

approximate report of the same. Then send a report to our clients & wait for their final

approval.

o Food Tasting- The exact menu for the wedding will be decided by both

the client & our supervisor. On a pre- mentioned date, they both will go to the caterer


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& taste the various dishes & then finalise the menu. They will also guide the caterer if

required regarding the changes to be made (if any).

o Booking of venues- According to the pre informed requirements, we

will book the venue/s for the wedding.

o Booking Of Accommodation- We will choose among the various

accommodation, the one choosing our customers requirement & book the same.

o Signing Contracts- this is a very important task of our business. We will

not only sign contracts with our customers, but also with the service providers. The

contracts will contain all the details of the particular contract & the rules &

regulations to be abided by. This will mark the materialistic beginning of our project.

This is the 1st evidence of our contract.

o Detailing the entire Wedding plan- All the services will be outsourced

by us. Our next task is to put the whole wedding plan into papers. The detailed

wedding plan will be prepared. This will contain the minutest details. This will then

be approved by our clients. This is nothing but the blue print of the wedding day. A

dream which will be conceptualized soon.

o Organizing people and establishing their roles- After the preparation of

detailed wedding plan, we can derive the total manpower required & work on

arranging for them too. Each of the contractor will be assigned some task or the other

& will be asked to report to the venue of the event few hours before the mark of the

beginning of the event. This is done before hand so that no two tasks clash for each


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person. Also this has to be done in order to check out the availability of human

resource for the wedding. Another reason for the same is arranging for the required

resources if deficit.

o Delegation of work to the Wedding Staff- After all this, we will

delegate all the work to our staff. Then, mention the in depth details of the wedding to

the supervisors as well as the various staff members of the firm Also, the supervisors

will be assigned the task of handling each & every small issues smoothly.

The process of coordinating ends with this step.

STEP 3- IMPLEMENTATION

The work of our people does not get over with coordination. All our pre decided

activities are now implemented. Till this point of time, everything was in black and

white. Now the plan is brought into reality.

Last Minute Details- Inspite of meeting the client ennumerable times,

we might make the mistake of forgetting some of the important tasks. Due to this

arises the need of taking the last minute details from the clients. We have contacts

with various contractors who would be ready to make up the last minute set up for the

wedding.

Final Timings- After taking up the last minute details and matching

them with the pre existing schedule, we will make changes and prepare the final

report according to the will of our client.


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Follow Up- Our supervisor/s will be present at the venue during the

scheduled timings & will see to it that the services are provided as desired.

Ensuring that the Clients get what they planned and paid for. Creating

a Smooth and Hassle Free Wedding.

CHAPTER 6


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HUMAN RESOURCE MANAGEMENT

ORGANISATION STRUCTURE

QUALIFICATION & CONDITION REQUIRED FOR MANPOWER

ESSENTIAL DUTIES AND RESPONSIBILITIES

WORKING HOURS POLICY

SALARY STRUCTURE

QUALIFICATION & CONDITION REQUIRED FOR MANPOWER

QUALIFICATION & CONDITION FOR THE THREE MANAGERS


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The post of the manager in our firm is given to those who are highly creative,

dynamic to change, can handle stress, etc. Following are the few qualifications &

conditions required for this post.

Preferable bachelors degree in marketing, business administration or

other similar education with experience in project management, marketing, or other

related field.

Experience in social services, education and/or community development

is beneficial.

Must specifically demonstrate a background and working knowledge in

the event management industry.

Should possess leadership skills & creativity.

Must be physically fit & should be able to take stress.

Proactive with high degree of self-direction and motivation to

accomplish the work that is required.

Ability to work in a high volume team oriented operation with evolving

priorities, and an ability to adapt to varied conditions and work responsibilities.

Basic knowledge of education and social service sectors.

Proficient in word processing, database, spreadsheets, and other

applications as required.

Excellent interpersonal skills and solid oral and written communication

skills.


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QUALIFICATION & CONDITION FOR THE SUPERVISORS

The supervisors are those employees of the firm who are present at the venue of

the event to keep a check on the fluent process of providing services. The following

are the qualifications & conditions required for the post:

Preferable bachelors degree.

Fluency in English, Kannada, Hindi & other colloquial languages.

Excellent interpersonal skills and solid oral and written communication

skills.

Experience in social services, education and/or community development

is beneficial.

Must specifically demonstrate a background and working knowledge in

the event management industry.

Must be physically fit & should be able to take stress.

Proactive with high degree of self-direction and motivation to

accomplish the work that is required.

Ability to work in a high volume team oriented operation with evolving

priorities, and an ability to adapt to varied conditions and work responsibilities.


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Basic knowledge of education and social service sectors.

Proficient in word processing, database, spreadsheets, and other

applications as required.

Must be very quick in making decisions.

Should be able to judge between the right & wrong.

ESSENTIAL DUTIES AND RESPONSIBILITIES

EMPLOYEES

Employees of Wedding Without Worries are expected to accept certain

responsibilities, adhere to accepted business and professional principles in manners of

personal conduct, and exhibit a high degree of personal integrity at all times. This

responsibility not only involves sincere respect for the rights and feelings of others,

but also demands that both in professional and in personal life employees refrain from

any behavior that might be harmful to the firm, their co-workers, or that might be

viewed unfavorably by current clients or by the public at large.

We view service to our clients and their families as our most important

responsibility. The employees are expected to help us carry out this policy by


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extending every courtesy and assistance towards clients and families, as well as their

co-workers.

Co-operating with the management of the firm in ensuring the proper

implementation and observance of employer, the use of agreed dispute and grievance

procedures and the avoidance of any action, especially unofficial action, which would

be contrary to such agreements or procedures and which would affect the continuity

of operations or services.

We expect our employees to do what a reasonable employee would do in

any situation.

It is their most important duty to be honest in whatever the situation

might be.

The employee should carry out and follow orders of the employer, [As

long as they are legal). Also, they cannot raise any objection for any order given to

them.

The employees are expected not to disclose the employer's confidential

information to the outside world.

Each work should be done with reasonable care and skill.

The employees are responsible to look after the employer's property if

they are using it & also to keep the premises clean & tidy.


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It is the obligation of the employee not to compete in business against

the employer while still working for them as an employee.

Another important duty of the employee is not to take bribes from any

outsider or any other employee.

They must be prepared to change when the job changes, for example, if

computers or other machinery are introduced to help the employee do their job, they

must be able to adapt to the new technology.

They should be able to represent our firm fairly and effectively in

relation to matters

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