Wednesday FeBRUaRy 24, BOOTH 7C21 , 15:00-16:00 HRs

Bragi:Opmaak 1 15-02-16 11:00 Pagina 1

MoBIleWoRldCoNGReSS

WEDNESDAY FEBRUARY 24, BOOTH 7C21, 15:00-16:00 HRS

Me & My

SMARteR

WoRldThe world around us is changing fast – and so are our lives.

We drive in connected cars, we use our smartphones for

everything from counting calories to online banking.

The face of our cities is changing through interconnected

traffic, intelligent transport systems and smart power grids.

Technological innovations have become an intrinsic part of

our daily lives. They influence how we perceive the world

around us, how we interact, how we move, work, and live.

As the world is getting smarter, important questions arise:

How can we trust the technology that we rely on every day?

How can we truly add value to our everyday experiences?

What is needed to fully take advantage of technological

innovations?

With ME & MY SMARTER WORLD, NXP Semiconductors

wants to continue the dialogue we started at Mobile World

Congress in 2015 with thought leaders, industry insiders

and other inspiring people. Therefore we invite promising

innovators, like Bragi, onto our stage to present their

product and share their vision of the future with us.

The Dash by Bragi is the world's first Hearable, a pair of

truly wireless smart earphones that allow you to listen to

music, track performance and communicate. The Dash

entertains you, listens to you, protects you and enables you

to do things better.

Bragi’s vision has always been to create a discrete assistant

that turns daily ordinary experiences into a delightful and

magical learning, and this vision has been achieved by our

outstanding and carefully developed user experience

design.

Our state-of-the-art technology implies freedom of move-

ment, wires have been completely eliminated, and The

PerfectFit provides maximum comfort. All of these combi-

ned with a crystal clear sound and the capturing of key bi-

ometric data manifests as the first step into the dawn of

smart wearable technology.

The outer surface of The Dash contains a high-resolution

optical touch sensor. All audio, telephony and tracking

functions are controlled with finger swipes, taps and gestu-

res - even when wearing gloves or in wet environments. En-

hanced safety is delivered through our Audio Transparency

feature, which allows you to increase your awareness of

your surroundings as well as keep you connected to the

world.

At Mobile World Congress Nikolaj Hviid will present The

Dash, Bragi’s relationship with NXP and his vision for the

future of Hearables. Of course, there is the opportunity to

experience The Dash for yourself.

Welcome to the Hearable revolution!

EXPERIENCE

THE HEARABLE FROM

BRAGI

In 2013 Nikolaj Hviid foun-

ded Bragi after months of

hard work developing the

concept ofThe Dash. Ever

since he has been working,

tirelessly to bring The Dash

from concept to reality.

Bragi:Opmaak 1 15-02-16 11:01 Pagina 2