Investor Presentation

July 2012

Mission Statement

The teamDarren Atinsky

Michael Carnie

Humberto Lee

Joshua Goosen

Shawn Kernes

Marco Lagos

Co-Founder and President•See Bio

Co-Founder and Vendor Director

Lead Programmer

CIO

Founding Technology & Strategy AdvisorCTO and COO roles at StubHub, eBay, Cash4Gold, Beyond the Rack and others

Founding Finance & Strategy AdvisorM&A advisor to ATIC, Navis, Ansys, ISS, Tencent, Taleo and IPO & financing advisor to Audience, Finisar and others

The opportunity

The US Wedding market

2.1MM Weddings per Year

$53.3BN Industry

Spending Distribution (per Wedding)

Spend by Category ($ in BN)

The online wedding market

$8BN

Computer-based purchases of wedding products &

services:

~$15BN of total annual wedding spend

Online purchases by category ($MM):

$1BNopportunit

y

Proof of concept

Our business

Value Proposition• Competitive Advantage / Value Proposition

– Brides - Pricing Model Shifts Supply Curve– Vendors – Secure Job, No Sales / Marketing – First Mover on Both

• IP Assets– Bidding engine– “Name-Your-Own-Price”

Competition• Direct Competition – Craigslist• Other Startups – Lead Generator Models• Substitute Solutions

– Brides• Uncle Ned• Forgoing service• Like Southwest Airlines

• Product/Pricing Comparison

Threats and Weaknesses• Copy-cats• Template Results (no creativity)• Vendor pool is inadequate for a region /

unproven• Vendors/Customers don’t understand process• Not Personality-driven

Marketing Strategy• Business Model: Priceline for the Wedding Market• Marketing Activities

– Search engine optimization– Email Campaigns– Internet Advertising (PPC) / Banner Ads– Aggressive social media– Vendors market in their territory

• Sales and Distribution Channels: Website Driven• Target Customers

– Second-wedding Brides– Price-shopping Brides– Grooms

Growth Opportunities

Once traction is made in wedding market we can launch life cycle verticals for:

• Birthdays• Anniversaries• Quince• Bar Mitzvahs• Graduations

WedWu Business Model Canvas

WedWu Business Model Canvas

Darren Atinsky (President)Humberto Lee (CTO)Joshua Goossen (IT Director)Michael Carnie (Vendor Director)

100+ Photographers100+ Videographers100+ DJs

Partnerships with local vendors hosting weddings

Exploring partnerships with David Bridal and national wedding chains.

Email Campaigns

Internet Advertising

Aggressive social media

Subscriptions / Qualification

Bidding Management

Customer Support

Brides gain access to a novel solution that gives them access to a larger supplier pool and decreased costs.

Vendors eliminate activities that are NVA for their customers (marketing, selling, scheduling). They can focus on what they do best.

Brides gain access to a novel solution that gives them access to a larger supplier pool and decreased costs.

Vendors eliminate activities that are NVA for their customers (marketing, selling, scheduling). They can focus on what they do best.

Bridal shows

Craigslist Advertisments

Networking with wedding venues (example: Signature Grand)

Google search optimization

Most brides come to WedWu through referrals. 64% convrsion rate.

Second-wedding Brides

Price-shopping Brides

Grooms

TARGET: 32% 2nd time weddings, 640,000 / yr … 32% of a 52 billion $ industry.

Biding Fees

Vendor Subscription Fees (TBD)

Site Maintenance Costs

Vendor Qualification Costs

Customer Support Costs

Vendor Database

Bidding System

Bidding Algorithms