Week 1 - Conceptual Design - Lecture Presentation

8/10/2019 Week 1 - Conceptual Design - Lecture Presentation

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ME 24-688 Introduction to CAD/CAE Tools

Week 1 Lecture

Conceptual Design


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Outline

Elements of Product Design

Market Demands and Challenges

Product Lifecycle Phases

Conceptual Design Phase

Digital Conceptual Sketching

Autodesk SketchBook Designer Automotive Seat Project Introduction


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Product Design


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Products are Always Improving


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Defining Design

Good design is good business.Thomas Watson, Jr., President, IBM

Good design is good citizenship.Milton Glaser, Designer

Design is the fundamental soul of a man-made creation that ends up expressing itselfin successive outer layers of the product orservice. Design is not just what it looks likeand feels like. Design is how it works.Steve Jobs, CEO, Apple


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Product Design Challenges

High Quality

Low Cost

Shorter time-to-market

Features & configurations

Customized / personalized

Green / sustainability / human right


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8/44ME 24-688 Introduction to CAD/CAE Tools

Product Lifecycle

RequirementsManagement

Portfolio

Management

Conceptual

Design

Product

Engineering

Manufacturing

Engineering

Simulation &

Validation

Build &

Produce

Test & QualitySales &

Distribution

Maintenance

& Repair

Disposal &

Recycling



Requirements Management

The capturing, management, and tracking ofall product requirements to ensure alignment

for market success and reduced risk.

Integration of requirements throughout the lifecycle

Captured customer input and requirements

Relation of final results to requirements

Provides audit trail documentation



Product Lifecycle

Requirements

Management

Portfolio

Management

Conceptual

Design

Product

Engineering

Manufacturing

Engineering

Simulation &

Validation

Build &

Produce


Distribution

Maintenance

& Repair

Disposal &

Recycling



Portfolio Management

Product portfolio management is the planningof product lines and relationships of current

and future products.

Product Configurations

Different Market Requirements

Hierarchies & Relationships

Future Expansion and Enhancements



Product Lifecycle Week 1

Requirements

Management

Portfolio

Management

Conceptual

Design

Product

Engineering

Manufacturing

Engineering

Simulation &

Validation

Build &

Produce


Distribution

Maintenance

& Repair

Disposal &

Recycling


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Conceptual Design Process

Design

Objectives

Brainstorming

Review

Theme Ideation

(Thumbnail

Sketches)

Theme

Refinement

(Technical

Renderings)

Theme Selection Concept

Selection

Design

Product


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Design Objectives

Reference Products

Technical Specification

Feature Requirements

Target Customer Profile

Voice of Customer


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Brainstorming Phase

Ensure Alignment to Design Objectives

Combination of Individual Activity

and Group Activity

Typically Some Structured

Sessions

No Idea is a Bad Idea


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Leverage Brainstorming Results

Reference Back to Design Objectives

Create Multiple Theme Thumbnail Sketches

Theme Ideation Phase


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Theme Refinement Phase

Leverage Aspects of Multiple Themes

Technical Feasibility and Manufacturability

Quality, Cost, and Time-to-Market Compete Presentation of Design


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Automotive Seat Introduction


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Concept Brainstorming


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Design Expressions (Thumbnails)


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Design Expressions (Thumbnails)


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Theme Selection


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Conceptual Design Surfacing / Modeling

The conceptual design phase often includesthe creation of high quality A-Side surfaces

to define the products shape.

Used for complex styled free formed shaded objects

Used for high Class-A surfacing requirements


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Digital Sketching Benefits

Sharing & CollaborationThe digital file can easily be shared with others without scanning

Productivity FasterAbility to sketch faster and make edits to explorer more design options

Leverage Existing AssetsUse existing digital files like photos and CAD files for reference

Downstream UseReuse the digital sketch vectors and graphics for 3D model creation


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Digital Sketching Input Devices

MouseAll general computer mouse devices

TouchTablet based mobile or computer devices like the Apple iPad

Stylus / PenWacom Cintiq devices are industry leading pen-and-screen devices


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AutodeskSketchBook Designer

Explore concepts and product stunning artworkwith a hybrid paint and vector workflow.

SketchBook Designer provides the functionality

creative professionals need to quickly transformideas into compelling design iterations.
http://localhost/var/www/apps/conversion/tmp/scratch_5/21%20SketchBook%20Designer%20Overview.avihttp://localhost/var/www/apps/conversion/tmp/scratch_5/21%20SketchBook%20Designer%20Overview.avi


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AutodeskSketchBook Family

Autodesk SketchBook MobileSketch on the go designed for mobile phone devices

Autodesk SketchBook Pro for iPad

Premium sketching app for the Apple iPad tablet

Autodesk SketchBook ProRobust full version for paint based digital sketching

Autodesk SketchBook DesignerHighest level version with all features of Pro and vector workflows

Note: You use this version in class.


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Computer-Cluster Project (CP1)


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Cluster Project 1

Cluster project instructions for sketching andshading basic shapes to learn Autodesk

SketchBook Designer 2013.


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Cluster Project 2

Cluster project instructions for sketching awater bottle design.


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Cluster Project 3

Cluster project instructions for creating anautomotive wheel design.


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Problem Set Assignment

Problem set assignment overview


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Demo: SkechBook Designer


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Area A Menu Bar

The standard general file and software

commands are located here like: Open

Save

Print

Import and Export

Software preference settings


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Area B Canvas Manager

Canvas (sheet of paper). Sketching take place

size

color resolution

opacity


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Area C Navigation Bar

Hold down the spacebar


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Area D Layer Manager

Layer Marking Menu Create New

Duplicate

Merge

Delete

Clear

Layers

Vector Paint

Opacity

Symmetry


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Area D Layer Manager Contd

Rearranging Layers Top Layer covers all the layer/sheets of paper below it

Click the icon and drag to rearrange layers


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Area E Toolbars

Paint Toolbar:

Vector Toolbar:


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Area F Attribute Editor

Editing properties

Width Color

Type


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Area G Color Editor

Editing Colors

Color Picker Wheel

Sliders

Reference


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Area H Custom Palette

Custom Fill Palette

Custom Color Palette

Custom Brush Palette

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Week 1 - Conceptual Design - Lecture Presentation

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