This presentation is focused on media companies and media markets. While there are standard definitions of these terms, it is evident that technology is making a difference in the way we define different sectors of the media. The aim is to understand the way technology is key in media growth, and reaching a wider audience by forming partnerships with other companies outside the media industry.
1. SCC 301 WEEK 1 How Media Firms and Markets Operate.
2. Media Company definition A media company is a company that
is specialised in production and delivery of media in the form of
digital, audio, video, print and events. Media companies are
designed to connect and strengthen the relationship between the
medium's audience and the sponsor of the medium. The media has long
been referred to as the Fourth Estate. A societal or political
force or institution whose influence is not consistently or
officially recognized.
3. What is a Media Company today? 1) Tolman Geffs, Managing
Director, The Jordan, Edmiston Group, Inc.: "Media companies bring
content to audiences. That's what Google does, with the content
comprising unique aggregated search results. Aggregation may seem
like a new form of content, but directories have been around
forever. Yes, Google is also a navigation tool. So is the
telephone, but that does not mean that yellow pages directories are
not
4. What is a Media Company today? 2) A former journalist turned
technologist at a major media company: "I define a media company as
an organization whose core competency is the CREATION of
information content which is sold as a 'product' and disseminated
to information consumers via one or more publishing technologies,
including print publishing, radio & TV broadcasting, and
internet publishing. ... I feel that CREATION is the key to
defining a media company, as CREATORS and their content really
define a media company's position in the marketplace and their
corporate culture."
5. What is a Media Company today? 3)David M. Scott, Freshspot
Marketing LLC: "A media company should be defined not by
technology, nor business model (advertising- supported vs. paid),
but rather by the audience. Any property that successfully
aggregates an audience through content is a media company.
6. Based on this definition, I believe that Amazon.com is a
highly successful media company because it aggregates an audience
by successfully delivering content from book publishers and product
manufacturers (in the form of product definitions and
specifications) as well as reviews of books and other products
contributed by consumers." - David M. Scott
7. Media Markets A media market is a region where the
population can receive the same (or similar) television and radio
station offerings, and may also include other types of media
including newspapers and Internet content. Media markets can
coincide or overlap with 1 or more metropolitan areas, though rural
regions with few significant population centers can also be
designated as markets. Conversely, very large metropolitan areas
can sometimes be subdivided into multiple segments. Market regions
may overlap, meaning that people residing on the edge of one media
market may be
8. Media Market & Audience Media markets are widely used in
audience measurements, which are compiled in the United States by
Nielsen Media Research (television) and Arbitron (radio).
9. Markets are identified by the largest city, which are
usually located in the center of the market region. Geography and
the fact that some metropolitan areas have large cities separated
by some distance can make markets have unusual shapes and result in
two, three, or more names being used to identify a single region
(such as Langata- Kibera, Nairobi;). In North America, radio
markets are generally a bit smaller than their television
counterparts, as broadcast power restrictions are stricter for
radio than TV, and TV reaches further via cable. This information
is used by advertisers to determine how to reach a specific
audience.
10. AM band and FM band radio ratings are sometimes separated,
as are broadcast and cable television. Market researchers also
subdivide ratings demographically between different age groups,
genders, and ethnic backgrounds; as well as psychographically
(study of personality, values, attitudes, interests, and
lifestyles) between income levels and other non- physical factors.
In countries such as the United Kingdom, a government body defines
the media markets. In the United States, media regions are defined
by a privately held institution, without government
11. Changing Media Markets According to Robert G. Picard,
(academic expert on media economics) there is a shift of media
market definitions from traditional platform-based definitions to
functional definitions. Media product platform definitions are
losing their specificity and uniqueness due to digitalization and
cross-platform distribution developments. Newspapers are becoming
news providers, delivering news and information via print, online,
mobile, and other platforms; broadcasters are moving off the radio
spectrum, exploiting not only other streaming and video-on-demand
opportunities, but also text- based communication on web and
mobile
12. Technology and Media Markets Seth Norton (Prof. Business)
believes the media market is more competitive than ever and new
forms of media are expanding the market, which will affect everyone
in the media business. For people in the existing media it may
cause some problems. It will affect your life, too. I view it
favorably, and most people view it favorably as consumers.
Consumers have more options than ever to get news, a market is no
longer defined by just a town's newspaper.
13. Viewership of TV stations and use of the Internet are also
shaping the market. It gets tricky as to what constitutes a market,
I don't know the exact answer to that. As people are seeking
different media sources, like the Internet, media monopolies are
weakened. Media conglomerates like The New York Times and Chicago
Tribune, companies that own newspapers, radio and television
stations, aren't true conglomerates because they aren't expanding
into other industries. Media conglomerates tend to be narrower than
traditional conglomerates in other industries, but they are getting
broader by going into movie production and the Internet.
14. James Bond & Sony
15. Relevance of the phone? April 13, 2011 Sony Pictures
Entertainment will remain in the James Bond business after reaching
an agreement with MGM to co-finance and theatrically market and
distribute Bond 23 worldwide, it was announced today by MGM Co-
Chairmen and Chief Executive Officers Gary Barber and Roger
Birnbaum and Sony Pictures Chairman and CEO Michael Lynton and Co-
Chairman Amy Pascal. Sony will release the next film (Skyfall) in
this iconic franchise on November 9, 2012 throughout the world
except for select International territories, where MGM will
directly oversee distribution.
16. Reflection Paper Consider the classroom analysis of the
James Bond film, Skyfall and the Sony Xperia mobile phone. Search
online for an article that details Nokia and Warner Bros. Digital
Distribution Announce Mobile Content Agreement
17. Details of your Reflection Paper 1. The films Skyfall and
Man of Steel have both signed content distribution deals with
mobile phone companies. What is the link between the Superman Man
of Steel film and the Nokia Lumia phone? Do you notice any
differences between the two deals? 2. Would you be interested in
watching media content on your mobile phone? Why is this so? 3. Are
such deals only relevant to developed nations or can they work in a
country such as Kenya? Why do you think so?