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Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202...

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! Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business
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Page 1: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

!Week1:IntroductionDrChristopherPokarier|EB202IntroductiontoBusiness

Page 2: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

TheCourse

Sowhatisthisallaboutthen?

! understandingthenature,importanceandcontinuingdevelopmentofbusiness

! entrepreneurship

! Thesocio-culturalandinstitutionalenvironmentofbusiness

! Keyfunctionalareasofbusiness

! Contemporarychallenges

! Majorcriticismsofbusiness–howjustifiedarethey?

Page 3: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

AssessmentOverview

4ITEMS

! Preparation&Participation10%

! Mid-termexam  40%

! FinalExam  50%

! Beingnice Priceless

Page 4: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

PreparationandParticipation

ThisisNOTjustanattendancemark!

! Pleasereadtheassignedreadingpriortoclassandbereadytoaskaquestion

! Dumbquestionsaregoodquestionstoo…

! Theystartimportantdiscussionsand…

! Makeotherclassmembersfeelsmart

! YouALLhaveexperiences–family,shopping,worketc–directlyrelevanttothiscourse

Page 5: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

Mid-termExam

TherewillbeNOnastysurprises!

! Theexamwillbebasedonthelecturenotes,casestudiesandassignedshortreadings

! viawebsitelinksatwww.pokachan.wordpress.com

! Multiplechoiceformat

! 12thJune(3thperiod;usualclassroom)

Page 6: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

Havingtroubles?

Don’tdoanythingcrazy!!

! Seeme

! Iamnotmean(excepttothosewhodeserveit)

! Problemscanbesolved

Page 7: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

FinalExam

! Sameclassroom

! multiplechoicequestions

(withmoreemphasisonapplyingconceptstocasesetc)

! 24thJuly(3rdperiod)

Page 8: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

!Despairingalready?Fearingforyourgrade,yourcredit,yourGPA..

Page 9: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

!Whatistobedone?Don’tlosehope..

Page 10: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

!StudyAndyourmarkswillrisetogreatheights

Page 11: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

!BalancestudyandthemanygreatopportunitiesforpersonalgrowthinWaseda&Tokyo

Page 12: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

BriefIntroduction: TheNature&

ImportanceofBusiness

Page 13: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

Terms

! ‘business’originallyreferredtosomeinappropriateormischievousbehaviour

! Inhonourofthat,thecoursewillalsofeatureexamplesofdodgybusiness–soyoulearntoquicklysensedodgyandavoidit

! ‘commerce’–fromLatin‘com’–togetherand‘merx’–goods

! Eversincepeopletradedsurplusgoodstherehasbeenbusiness

Page 14: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

‘Inbusiness?’

! Simplyput,economicshasgenerallyfocusedonmarkets

! Businessstudiesfocusesonorganisationalandindividualresponsesinmarkets

! Businessstudiesincludeawiderangeofanalyticalapproaches(psychology,history,sociology,politicalscienceetc)

! Micro-economicsnowalsoincreasinglyfocusesonbusiness

! Manyprofessionals–doctors,dentists,architectsetcarein‘privatepractice’soareinbusiness

! Businesseschangethestructuresofmarketsandindustriesthroughtheirstrategiesandactions

Page 15: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

TheDailyDodgyI

! Japanesesoldsheepinsteadofpoodles!  SydneyMorningHerald

! ThousandsofJapanesehavebeenswindledinascaminwhichtheyweresoldAustralianandBritishsheepandtoldtheywerepoodles.

Page 16: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

Socialcoordination

! Allgoodsandservicesweconsumeinvolveenormousamountsofcoordinationamongstpeople

! Marketsinvolvethecoordinationofmanybuyersandsellers,involvingmutualadjustment

! Theprofitmotivebringsstrangerstocoordination,whichrangesfromonceofftransactionstolongtermpartnerships

! Firmscanbeseenas‘islandsofcommandinaseaofmarket-basedcoordination’

! Thatis,firmshavehierarchiesofauthority(ie.bosseswhodirectemployeesetc)

Page 17: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

BeyondBusiness

! Publicpolicymustbefoundedonanunderstandingofbusiness

! Businessprinciplesarefundamentaltogoodpublicgovernanceandto..

! NonGovernmentOrganisations(NGOs)

! OtherNotforProfitorganisations

! Eg.Educationinstitutions

! GovernmentiscriticaltotheprosperityofbusinessBUT

! Governmentsarealsooneofthebiggestthreatstoit

Page 18: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

BASICS

! Mostpeopleworkforprivateenterprises

! Thevastmajorityofbusinessesaresmall

! Manybusinessesfailbutsomegrowtobecomeverylargeand/orchangefundamentallyourlifestyles

! Thesuccessfactorsforbusinessarethereforeincrucialneedofstudy

! Underwhatconditionsdobusinessessurviveandthrive?

! Successfulbusinessesgenerallystartwithmuchhardwork,risk-taking+anoriginalideaand/oradeepunderstandingofthepotentialwantsofconsumers

Page 19: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

CASEI:snowboardingIndustry

Appealedto:surfers

skateboardersskiers

funpeople

Snowboardingstartedwiththe‘snurfer’byShermanPoppeninthemid-1960s

JakeBurtonstartedthefirstsnowboardfactoryin1977inVermont,USA

Page 20: Week 1: Introduction - WordPress.com · Week 1: Introduction Dr Christopher Pokarier | EB202 Introduction to Business. The Course So what is this all about then? ! understanding the

�20

Watchthisratherlong(1hour32mins)butexcellentdocumentaryonthehistoryofthedevelopmentofthesnowboardingindustry.Inonlytwodecadestheindustryandsportwentfromnothingtobethedominantwintersportforyoungerpeopleandhasattractedmanyolderconvertstoo.Whilesharingtechnologyandenterprisewiththeskiindustryitisculturallyclosertotheskateboardingandsurfingscenesinitsorigins.

burn PRESENTS: We Ride - The Story of Snowboarding (Full Movie)

https://www.youtube.com/watch?v=o0nMxxRU6Js&index=43&list=WL

HOMEWORK:CASESTUDY1


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