!Week1:IntroductionDrChristopherPokarier|EB202IntroductiontoBusiness

TheCourse

Sowhatisthisallaboutthen?

! understandingthenature,importanceandcontinuingdevelopmentofbusiness

! entrepreneurship

! Thesocio-culturalandinstitutionalenvironmentofbusiness

! Keyfunctionalareasofbusiness

! Contemporarychallenges

! Majorcriticismsofbusiness–howjustifiedarethey?

AssessmentOverview

4ITEMS

! Preparation&Participation10%

! Mid-termexam　 40％

! FinalExam　 50%

! Beingnice Priceless

PreparationandParticipation

ThisisNOTjustanattendancemark!

! Pleasereadtheassignedreadingpriortoclassandbereadytoaskaquestion

! Dumbquestionsaregoodquestionstoo…

! Theystartimportantdiscussionsand…

! Makeotherclassmembersfeelsmart

! YouALLhaveexperiences–family,shopping,worketc–directlyrelevanttothiscourse

Mid-termExam

TherewillbeNOnastysurprises!

! Theexamwillbebasedonthelecturenotes,casestudiesandassignedshortreadings

! viawebsitelinksatwww.pokachan.wordpress.com

! Multiplechoiceformat

! 12thJune(3thperiod;usualclassroom)

Havingtroubles?

Don’tdoanythingcrazy!!

! Seeme

! Iamnotmean(excepttothosewhodeserveit)

! Problemscanbesolved

FinalExam

! Sameclassroom

! multiplechoicequestions

(withmoreemphasisonapplyingconceptstocasesetc)

! 24thJuly(3rdperiod)

!Despairingalready?Fearingforyourgrade,yourcredit,yourGPA..

!Whatistobedone?Don’tlosehope..

!StudyAndyourmarkswillrisetogreatheights

!BalancestudyandthemanygreatopportunitiesforpersonalgrowthinWaseda&Tokyo

BriefIntroduction: TheNature&

ImportanceofBusiness

Terms

! ‘business’originallyreferredtosomeinappropriateormischievousbehaviour

! Inhonourofthat,thecoursewillalsofeatureexamplesofdodgybusiness–soyoulearntoquicklysensedodgyandavoidit

! ‘commerce’–fromLatin‘com’–togetherand‘merx’–goods

! Eversincepeopletradedsurplusgoodstherehasbeenbusiness

‘Inbusiness?’

! Simplyput,economicshasgenerallyfocusedonmarkets

! Businessstudiesfocusesonorganisationalandindividualresponsesinmarkets

! Businessstudiesincludeawiderangeofanalyticalapproaches(psychology,history,sociology,politicalscienceetc)

! Micro-economicsnowalsoincreasinglyfocusesonbusiness

! Manyprofessionals–doctors,dentists,architectsetcarein‘privatepractice’soareinbusiness

! Businesseschangethestructuresofmarketsandindustriesthroughtheirstrategiesandactions

TheDailyDodgyI

! Japanesesoldsheepinsteadofpoodles! 　SydneyMorningHerald

! ThousandsofJapanesehavebeenswindledinascaminwhichtheyweresoldAustralianandBritishsheepandtoldtheywerepoodles.

Socialcoordination

! Allgoodsandservicesweconsumeinvolveenormousamountsofcoordinationamongstpeople

! Marketsinvolvethecoordinationofmanybuyersandsellers,involvingmutualadjustment

! Theprofitmotivebringsstrangerstocoordination,whichrangesfromonceofftransactionstolongtermpartnerships

! Firmscanbeseenas‘islandsofcommandinaseaofmarket-basedcoordination’

! Thatis,firmshavehierarchiesofauthority(ie.bosseswhodirectemployeesetc)

BeyondBusiness

! Publicpolicymustbefoundedonanunderstandingofbusiness

! Businessprinciplesarefundamentaltogoodpublicgovernanceandto..

! NonGovernmentOrganisations(NGOs)

! OtherNotforProfitorganisations

! Eg.Educationinstitutions

! GovernmentiscriticaltotheprosperityofbusinessBUT

! Governmentsarealsooneofthebiggestthreatstoit

BASICS

! Mostpeopleworkforprivateenterprises

! Thevastmajorityofbusinessesaresmall

! Manybusinessesfailbutsomegrowtobecomeverylargeand/orchangefundamentallyourlifestyles

! Thesuccessfactorsforbusinessarethereforeincrucialneedofstudy

! Underwhatconditionsdobusinessessurviveandthrive?

! Successfulbusinessesgenerallystartwithmuchhardwork,risk-taking+anoriginalideaand/oradeepunderstandingofthepotentialwantsofconsumers

CASEI:snowboardingIndustry

Appealedto:surfers

skateboardersskiers

funpeople

Snowboardingstartedwiththe‘snurfer’byShermanPoppeninthemid-1960s

JakeBurtonstartedthefirstsnowboardfactoryin1977inVermont,USA

�20

Watchthisratherlong(1hour32mins)butexcellentdocumentaryonthehistoryofthedevelopmentofthesnowboardingindustry.Inonlytwodecadestheindustryandsportwentfromnothingtobethedominantwintersportforyoungerpeopleandhasattractedmanyolderconvertstoo.Whilesharingtechnologyandenterprisewiththeskiindustryitisculturallyclosertotheskateboardingandsurfingscenesinitsorigins.

burn PRESENTS: We Ride - The Story of Snowboarding (Full Movie)

https://www.youtube.com/watch?v=o0nMxxRU6Js&index=43&list=WL

HOMEWORK:CASESTUDY1