The Philippine Tourism Industry

Objectives

 To be able to explain the role of the National Tourism Office and its attached agencies and the Local Government Units in the tourism industry

 To be able to define the role of various sub-sectors of the private sector that comprise of the tourism industry,

 To be able to identify specific entities in the private sector and explain their specific function in the tourism industry.

The Philippine Tourism Industry

 A composite industries and entities, both public and private involved in the planning, development, marketing, sales, operations and evaluation of destinations, products and services that cater to the needs of the travelers both foreign and domestic

TheTourismIndustry

• Composite of industries and entities, both public and private

•  Involved in the planning, development, marketing, sales & promotion, evaluation of destinations, products and services

• Caters to the needs of travelers, both foreign and domestic

The Philippine Tourism Industry

A tourist is any individual who undertakes a journey that exceeds 24 hours (i.e. overnight) outside his regular place of residence, for purposes other than earning a living.

The Philippine Tourism Industry

The Philippine Tourism Industry

The Government Sector’s Role

 Responsible for the formulation of tourism policies

 Provides guidelines for the development of destinations

 Regulates the industry in collaboration with other government industries

The Philippine Tourism Industry

The Government Agencies

 Department of Tourism (DOT)  Philippine Convention & Visitors

Corporation (PCVC)  Philippine Tourism Authority (PTA)  Municipal, City and Provincial Local

Government Units

Department of Tourism

Agency overview Formed May 11, 1973

Headquarters Agrifina Circle, Rizal Park, Manila

Annual budget P1.547 billion (2007)

Agency executive Joseph Ace Durano, Secretary Website www.tourism.gov.ph

Department of Tourism

Other National Gov’t Units

• DOTC DPWH • CAB DOJ •  ATO DOF • MARINA DENR •  PPA DILG •  LTFRB LGU • DFA PNP

The Private Sector

Six principal industries involved in Tourism: 1. Transportation 2. Hospitality 3. Food & Beverage 4. Activities & attractions (entertainment) 5. Travel & Trade 6. Other private sector entities

The Transportation Industry

•  AIR – Air transportation companies SEA LAND OIL Companies

The Lodging Industry

•  Hotels,Motels,Resorts,CampingGrounds,Time‐Share,BedandBreakfasts,YouthHostels,SummerCamps,Etc.

FOOD & BEVERAGE INDUSTRY

•  Restaurants,CoffeeShops,FastFoodOutlets,Pubs,ClubFaciliHes,Etc.

ATTRACTIONS & ACTIVITIES

•  SkiResorts,SportFishing(Fresh&SaltWater),Golf/Tennis,Ecotourism,WaterSports/MarineTourism,Guiding&OuNiOng,Etc.

•  AQracHons,Museums,Galleries,Parks/Gardens,InterpretaHveCenters,CulturalTourism,NatureTourism,IndustrialTourism,Etc.

TRAVEL TRADE

•  TravelAgencies,TourWholesalers,TourOperators,TourGuides,Etc.

OTHER PRIVATE SECTOR ENTITIES

•  Publishing Companies •  ITC Service providers • Marketing & Public relation Organizations •  Event Organizers • Miscellaneous Services