WEEK 10

Web Analytics

Web Analytics

Traffic Levels

Total # of Visits Assess general “Buzz” of Website Daily trends

Unique Visitors

Metrics

Pages/Visit Bounce RateAvg. Time on Site% New Visits

EngagementRelevance/

UsefulnessEngagement/

InterestLoyalty/Growth

Visitors

Technical Specs Accessibility and Compatibility for User Experience

Mobile Usage Devices and Operating Systems

Visitors

Geographic Information Segmentation &

Campaign Measurement

Traffic Sources

Traffic Sources Campaign Measurement or Planning Focus your Efforts

Traffic Sources

Referring Sites Evaluate Source Quality

Traffic Sources

Common Search Keywords SEO Activities

Site Usage

Internal Search Activity Evaluate Information Architecture and Design

Site Usage

Content Performance Popularity Engagement

Using Webstats for Sales

What does your website really have to offer? Traffic #’s Geographic Segmentation Engagement/Time on Site Recurring Visitors

Additional helpful information Psychographic Information Demographic Information

Gather through website sign-

ups

Gather through website sign-

ups