1

Starter: Who was the last music

artiste/band you listened to (this includes

watched on a music video)?

Is this the typical type of music you listen

to?

What would you call this type of music?

EXT: what type of music would you not

listen to and why?

Week 10, Lesson 1:

The Music Industry

Audience and Genre

All: will be able to define musical genres;

Most: will be able to analyse genre indicators and how these features can be identified;

Some: will be able to evaluate the methods of targeting audiences in the music industry.

Agree or disagree?

2

You will see a series of statements over the next slides.

Quickly decide if you strongly agree, strongly disagree

or are somewhere in the middle for each statement.

Think about the reasons behind your choices!

Knowing about music makes you more popular.

Agree or disagree?

3

It is impossible to like more than one genre of music.

If you don’t like the same music as the

majority of people then you become a social

outsider.

Being in a band is the ideal job.

Agree or disagree?

4

If you only listen to classical music, you will

struggle to make friends.

It is important to know which musicians are in the charts.

It’s only worth buying music if you really like a band.

Agree or disagree?

5

Knowing all the words to a song shows how much you like a musician.

Music brings you closer to your

friends and family.

Music websites / social media pages are great for connecting with like-minded people.

Agree or disagree?

6

People dress according to the

music they enjoy.

People who go on music talent shows are inspiring.

People no longer need to buy music magazines.

7

Brainstorm as many types of music genres that you know

(even if you don’t listen to them).

EXT: can you name any music magazines that showcase

this genre?

Music Genres and Audiences

Have you included

all of these

genres?

8

Which genre of music does this fan like? →

How do we stereotype audience types?

1

2

3

Fans and music

All: will be able to define musical genres;

Most: will be able to analyse genre indicators and how these features can be identified;

Some: will be able to evaluate the methods of targeting audiences in the music industry.

9

Now you will consider how stereotypes help editors

aim magazines at the correct audience types.

Just as each musical genre has a primary target audience, other products aimed at that audience will also try to attract their attention.

Music magazines are on the decline, but they also have a main target audience. Other people may well read and enjoy the magazine, but there is always a clear sense of the sort of person a particular magazine is written for.

Some music magazines appeal to fans of particular musical genres. Others appeal to music lovers of a particular age and gender. TASK: How can a music magazine appeal to particular audiences?

How can you tell the genre of each of these magazines below?

How can you identify the target audience of each magazine?

10

Music Genres and Audiences

TASK: How can a music magazine appeal to particular audiences?

How can you tell the genre of each of these magazines below?

How can you identify the target audience of each magazine?

11

Music Genres and Audiences

TASK: How can a music magazine appeal to particular audiences?

How can you tell the genre of each of these magazines below?

How can you identify the target audience of each magazine?

12

Music Genres and Audiences

Copy into your notes:

Typical audience for the music press - male.

Different genres have stereotypical audiences

Younger fans go online instead.

Magazine buyers may be:

• fans of a niche (small, special interest) genre

• older, educated audiences who know what they love

• buying out of habit.

Answer in your notes:

Why are music magazines in decline (losing sales)?

What would a new music magazine have to do to

appeal to you and your interest in music?

13

Music Genres and Audiences

14

You are going to think about audience stereotypes whilst considering magazines for a very specific target audience.

From the list on the right, choose the name of a fictional magazine.Firstly, you must identify which genre of music you think the magazine would include and why. Secondly, identify who its target audience would be.Then, for each of the Uses and Gratifications seen on the next slide think of a typical music article/feature that could be included in the magazine to suit this need.

Mini-Plenary

Title options

Poptastic

Heavy Metal Mania

RapRapRap

TurnItUp

Classical Chords

Garage and Grunge

Shake to the Beat

Buzz

Top Tunes

Country Low Down

Banded!

Uses and GratificationsInformation: How do you inform the readers of the type of music they like? What do they want to find out from your magazine?

Entertainment: How do you provide escapism? What will you include to allow readers to engage in their music choice?

Personal Identity: How can you get the readers to relate to the musicians?

Social Interaction: What will you include that may get people talking about their music?

Ext: Come up with a cover star and headline which would appeal to the

stereotypical target audience.

Firstly, you must identify which genre of music you think the magazine would include and why. E.g. Bling! magazine sounds like it would be for rap and hip hop music because it’s a term for

flashy jewellery worn by rappers.

Secondly, identify who its target audience would be.E.g. The target audience would be 15-35 year olds, 70/30 split male to female as rap is often a masculine

genre with many male stars and fewer female artistes. There would most likely be a large BAME

(Black and Minority Ethnic) readership.

Then, for each of the Uses and Gratifications seen on the next slide think of a typical music article/feature that could be included in the magazine to suit this need.

E.g. For information, I would include a profile of a new rapper who isn’t well known yet. For entertainment

I would include a fun piece where Aitch gets to interview the people who inspired him. For personal

identity, I would have teenage readers providing their own reviews of Drake’s new album. For social

interaction I would have links and hashtags for people to say if they agree with these reviews.

Magazine Front Covers

Lesson aims:

All: To understand

terminology for

analysing

magazine front

covers;

Most: will spot

these features on

magazine covers;

Some: will

evaluate the

success of these

features.

Starter: Terminology Starter:

1. emdo fo sedrads2. gtrphyoyap3. tonicotnano4. eims ne nesce5. phocoraying

EXT: what other features would you expect to find on the front of a magazine?

Week 10, Lesson 2:

Music Magazines

Magazine Front Covers

Starter: Terminology Starter:

1. mode of address2. typography 3. connotation4. mise en scene5. iconography

EXT: what other features would you expect to find on the front of a magazine?

Lesson aims:

All: To understand

terminology for

analysing

magazine front

covers;

Most: will spot

these features on

magazine covers;

Some: will

evaluate the

success of these

features.

Week 10, Lesson 2:

Music Magazines

Terminology Definition

Words or phrases that fix the meaning of an image

Words or phrases which draw attention, e.g. New! or Exclusive

The most important photograph or picture on the cover

The title of the magazine as it appears on the front cover

A horizontal line at the top of the magazine, usually filled in with colour,

containing a slogan or text that refers to content

Features which are used to draw attention to parts of the cover, such as text

boxes, arrows or circles.

The font used for text

Short sentences or phrases relating to features or articles within the

magazine

A slogan, often drawing attention to the magazine’s USP (unique selling

point).

The way in which the subject of the picture is looking (direct if eye contact is

made; indirect if subject is looking away)

mode of address anchorage text typography

central image headlines tagline

masthead graphic features buzzwords puffs/blurbs

Read the next slides (19-25) and try to match these definitions to the key words below.

Make your own table of these definitions.

When the subject of the

picture is looking at the

camera, this is known as

direct mode of address.

It is a way of making potential

readers feel involved (and

therefore more likely to buy

the magazine).

This mode of address is

usually used when the subject

had posed for the magazine

and is aware that s/he will be

on the cover.

When the subject of the

picture is looking away from

the camera, this is known as

indirect mode of address.

It is a way of encouraging

potential readers to look on,

but be less involved.

This mode of address is

usually used when the subject

was not aware that s/he would

appear on the magazine’s

cover (e.g. for a gossip

magazine).

Masthead and Skyline

The title of a magazine is

its masthead. When a

magazine has been

established for a long time

and is well-known, the

masthead is sometimes

partially covered by the

central image

(superimposition), or the

typography is altered to

reflect the main

story/theme.

Skyline: A horizontal line at the top of the magazine, usually filled in with

colour, containing a slogan or text that refers to content

Anchorage text

Anchorage text is writing

which fixes the meaning of

an image (e.g. a caption)

A tagline is like a slogan,

often drawing attention to

the magazine’s USP

(unique selling point). Here

it says “experience the

buzz”. What does this

suggest?

Iconography: Use of Colour

Nothing on a front cover is

there by accident and the

colours have been chosen for

a reason. Think colour

connotations as well as style.

Here orange is used as it is

often a warm and rich colour

which still looks feminine. The

represents both Beyoncé's

style and personality.

Other key terminology

A range of

typography (fonts) is

used to engage the

audience.

Use of emotive

words such as

‘shocker’ aim to

persuade the reader

that the story is

exciting and worth

reading. Buzzwords

such as “free”, “win”

or “exclusive”.

Other key terminology

Graphic features

such as arrows are

used to add interest

to an image or

feature.

The images all

have anchorage

text and text

boxes to separate

them from each

other.

Terminology Definition

Anchorage text Words or phrases that fix the meaning of an image

Buzzwords Words or phrases which draw attention, e.g. New! or Exclusive

Central image The most important photograph or picture on the cover

Masthead The title of the magazine as it appears on the front cover

Skyline A horizontal line at the top of the magazine, usually filled in with

colour, containing a slogan or text that refers to content

Graphic features Features which are used to draw attention to parts of the cover,

such as text boxes, arrows or circles.

Typography The font used for text

Headlines Short sentences or phrases relating to features or articles within the

magazine

Tagline A slogan, often drawing attention to the magazine’s USP (unique

selling point).

Mode of address The way in which the subject of the picture is looking (direct if eye

contact is made; indirect if subject is looking away)

Check your answers now!

Identify the feature!

You don’t need to make notes,

but try and answer quickly

aloud, using key language. If

you have someone who can

listen to your explanations,

involve them!

E.g. I think this is the tagline

because it’s a catchy slogan to

attract readers. It even rhymes!

A: masthead

B: buzzword

C: skyline

D: tagline

Identify the feature.

A: masthead

B: buzzword

C: skyline

D: tagline

A: typography

B: skyline

C: direct mode of

address

D: anchorage text

Identify the feature.

A: typography

B: skyline

C: direct mode of

address

D: anchorage text

Identify the feature.

Now let’s consider how features are used to appeal to the

correct target audience. Again, don’t make notes unless you

wish to, but make sure you use key terms.

Match the feature to its intended target audience.

Is this masthead aimed at:

A. men

B. women

C. teenagers

D. children?

Is this typography aimed at:

A. men

B. women

C. teenagers

D. children?

Match the feature to its intended target audience.

Is this skyline aimed at:

A. men

B. women

C. teenagers

D. children?

Match the feature to its intended target audience.

Match the feature to its intended target audience.

Is this headline aimed at:

A. men

B. women

C. teenage girls

D. teenage boys?

Match the feature to its intended target audience.

Is this skyline aimed at:

A. men

B. women

C. teenage girls

D. teenage boys?

Match the feature to its intended target audience.

Is this anchorage text aimed at:

A. men

B. women

C. teenage girls

D. teenage boys?

Match the feature to its intended target audience.

Is this typography aimed at:

A. men

B. women

C. teenage girls

D. teenage boys?

Match the feature to its intended target audience.

Is this mode of address aimed at:

A. men

B. women

C. teenage girls

D. teenage boys?

Task: Write a sentence or two about how each feature appeals to

its target audience.

EXT: Aim to use the word connotes or connotations in each case.

E.g. The masthead for Total Film magazine would appeal to an adult male

audience because the word ‘Total’ connotes that it is a complete guide to

everything to do with film, whereas the word ‘Film’ would appeal to serious film

fans who don’t like to refer to ‘movies’.

Headline We Love Pop!

Typography Good

Housekeeping

Skyline Vibe magazine

Typography XXL

a)

b)

Skyline

Octonauts

c)

d)

e)

Write a PEET paragraph. Identify features used on these magazine front

covers. Analyse how the two covers use a range of features to reach out

to their target audiences. Evaluate the effectiveness of the features

used in grabbing the attention of their target audience.

Task: imagine you changed the target audience for each of the magazines. How

would you adapt the typography of the masthead on the front covers of both

magazines? Sketch your ideas on paper or describe them in detailed

sentences.

Plenary:

Which aspect of a magazine front cover do you think is

most important for grabbing the attention of the target

audience?

A. headlines

B. main image

C. masthead

D. colour scheme

E. something else (state)

Write down a reason for your response.