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Week 2 Social Media

Date post:29-Jan-2015
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This presentation discussed how to find industry leaders and connect with them to develop influential relationship and generate leads.
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2. JOY SCHOFFLERPRINCIPAL Joy Schoffler has spent her career launching high performing startupshelping them raise capital and achieve growth through creative publicity strategies. Leverage PR works with the leaders of the Crowdfunding industry, investment firms, and high potential startups. She has helped early-stage companies raise more than $20 million, make the Inc. 500 list, and secure Fortune 500 accounts. Joy developed the first of its kind publicity platform for Crowdfunding and growth phase companiesCrowd Builder which will be available in early 2013. Crowd Builder will allow companies to leverage the power of publicity to increase investor dollars, close new accounts, and grow their businesses. Joy is the Chair of the Publicity Committee for the CFPA. [email protected] www.leverage-pr.com 3. JILLIAN PEDERSENSOCIAL MEDIA MANAGER Jillian specializes in leading social media strategy to develop crucial business relationships and generate the potential consumers a business needs for growth by establishing clients as experts in their industry. Jillian has been active in the social media realm for years and keeps up-to-date by attending weekly webinars hosted by other industry leaders, reading books and Internet articles, as well as attending industry events. Jillian has contributed to multiple blogs with social media advice and spoken at webinars. Her accomplishments include growing startup followers on social services by the hundreds in a matter of days and generating ROI from new clients. [email protected] [email protected] www.leverage-pr.com 4. WHY SOCIAL MEDIA MATTERSPRODUCE MONEY AND MEDIA ATTENTION SEO Customer Service Lead Generation Customer Loyalty Reputation Management ROI Reach [email protected] 5. BUILDING TRUSTLET SOCIAL MEDIA DO THE WORK FOR YOU [email protected] www.leverage-pr.com 6. REPUTATION MANAGEMENTOVERCOMING NEGATIVE COMMENTSThe less web presence you have, the more negativecomments can affect your businessYour first impression is usually given by a search engine Have a social presence to enhance online presence Consistently manage social networks Active social interaction increases positive results o Decreases loss of sales from negative content Hold loyalty programs o Increase [email protected] 7. MAKE YOUR LAUNCH COUNTGIVE SOMETHING TO TALK ABOUT Seek out bloggers who write about product launches Gather their contact information Give them exclusive knowledge before it is released Make sure your product is ready [email protected] www.leverage-pr.com 8. BUILDING YOUR NEW MEDIA LISTCONDUCTING RESEARCH Start with what you know Use search engines and social mediasites to find industry influencers Set up Google Alerts Use services to help o Pitchrate.com o HARO o [email protected] 9. IDENTIFYING INFLUENCERSTARGETING THOUGHT LEADERSHIPFactors to determine who tofollow Number of followers Number of retweets/shares/likes Number of pingbacks Number of comments, who iscommenting, the nature of the comments Frequency of updatesA Social Media Influencer is a person or business Klout scoreentity that has a strong following and/orrelationship on a certain topic through one ormore social media [email protected] 10. KLOUTMEASURING SOCIAL MEDIA INFLUENCECompanies give a lot of attention to influencers Klout is a good tool but dont weigh it too heavily Not all thought leaders have a good Klout Dig deeper by searching out their profiles See if the have the qualities of an influencer [email protected] www.leverage-pr.com 11. GAINING INFLUENCER ATTENTIONBUILDING RELATIONSHIPSBest Practices Create conversation Mention them and reply to their tweets (@) Retweet them Congratulate accomplishments Compliment them Comment on their blog and Facebook page [email protected] www.leverage-pr.com 12. BEWARE OF COMPETITORSLOOK FOR AFFILIATES Identify amount of vested interest Are they run by a competitor? Are they an agent representing a competitor? Look at bias Research the blogger and the blog LinkedIn Google Read at least 5 [email protected] 13. LIST BUILDINGCOMPILING YOUR NEW MEDIA LISTFor each contact, create an entry that includes Name of blog Name of blogger Affiliated website Personal website Email Phone Twitter handle LinkedIn profile Notes on the [email protected] 14. LIST BUILDINGTWITTER LISTSSegregate influencers for ease of contact Create Twitter lists Add Influencers to a list Add target audiences to [email protected] 15. QUID PRO QUOUNDERSTANDING THE COIN OF THE REALMInfluencer success stems from: How many people are talking about them Who is talking about them Page views Mentions Retweets Subscribers Comments Likes Connections joy[email protected] www.leverage-pr.com 16. QUID PRO QUOYOU MUST GIVE TO RECIEVEAfter you gain influencerattention, you must work to keep it Post good content Retweet good content Favorite exceptional content Participate in conversations Backlinks Media Tip: Backlinks are especially important for reporters. Many of them are paid by the number of page views their story receives. If you have a journalist you really want to connect with read and comment on their stories with insights that they might find useful. Also offer help should they be interested in exploring a different angle to the [email protected] 17. Connect with us to learn more about LeveragingPR to grow your business! [email protected] to our blog for free tips:http://www.leverage-pr.com/blog/512-271-9489We love to be Liked Growth Based [email protected]@JoyScoffler RelationsFacebook.com/LeveragePRPlace Logo Here,Otherwise Delete BoxLeverage PR | Copyright 2012

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