Slow typists who receive a large volume of email and

face psychological barrier(s) that inhibit them from using

existing tools.

Done by: Keryn, Sharon, Travis for d.compress'13

Slow typists who receive a large volume of email

Existing Tools

Filters

Tags/Labels

ArchiveTasks

Tutorials on typing

Keyboard Shortcuts

BARRIERS

Loss Aversion

Transitioning from old habits takes

work, a lot of time, and cognitive effort

Fear of the New

Overwhelmed by technology

Uncertainty, not being able to visualize the outcome of

change

Not knowing about them

Lack of perceived self-efficacy: Fixed

mindset

Problems not salient enough.

Low priority.

Not able to accept new information, feeling

psychological threat, and judgement of

incompetence

Primary related email products and services

Tools within Email

Filters

Tags/Labels

ArchiveTasks

Tutorials on typing

Keyboard Shortcuts

Educational tools

ApplicationsTyping Games

Email Tips & Tricks on

blogs

The true problem is not a lack of technology, but

psychological barriersthat inhibit people from using existing technological tools

NOI about existing technology

● Which psychological barriers are the most common and inhibitory for our user group?

● How can we then find ways to overcome them?

Opportunities & Intriguing Qn