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Week 3 - Social Media in a Marketer's World: Goals & Objectives

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Week Three - Social Media in a Marketer's World. Setting Goals and Objectives, the importance.
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Social Media Marketing 8200 May 28, 2014 Goals & Objectives Twitter: @seedgirl LinkedIn: crista.renner
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Page 1: Week 3 - Social Media in a Marketer's World: Goals & Objectives

Social Media Marketing 8200 May 28, 2014

Goals & Objectives

Twitter: @seedgirl

LinkedIn: crista.renner

Page 2: Week 3 - Social Media in a Marketer's World: Goals & Objectives

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Review: Target Markets

Page 3: Week 3 - Social Media in a Marketer's World: Goals & Objectives

Review: Target Market

Who are they

What’s their most pressing issue, problem or desire

Where do they get their info

What benefit of your product or service solves their problem

What sets off their “BS” detector?

Who do they trust

http://www.forbes.com/sites/jaysondemers/2013/08/27/6-steps-to-decoding-your-target-audience/

Page 4: Week 3 - Social Media in a Marketer's World: Goals & Objectives

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Review: Target Markets Facebook

Page 5: Week 3 - Social Media in a Marketer's World: Goals & Objectives

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Goals, Objectives, Strategies

Consider your social media goals and objectives. Can you articulate what they are?

How do your social media goals fit within the larger context of your marketing and organizational goals?

What metrics do you have in place to evaluate your social media strategies?

Page 6: Week 3 - Social Media in a Marketer's World: Goals & Objectives

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What’s the Difference?Goals, Objectives, Strategies

http://www.docstoc.com/docs/39876105/The-Difference-Between-Goals-and-Objectives

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Sample Goals

Increase traffic

Become an authority

Establish our brand

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Sample Objectives

Increase targeted traffic by 30 per cent by December

Increase sales by 5 per cent in fiscal 2014

Connect with 15 bloggers in our industry by July 15th

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Sample Strategies

Offer a special deal for Father’s Day on FB and enter to win a freebie if you share the page

Find and follow relevant influencers within our industry

Tweet and retweet stories about customer experience.

Participate in weekly AgChat conversations.

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Goals, Objectives, Strategies

Listen & Learn

Build Relationships & Awareness

Promote Products & Services

Manage Your Reputation

Improve Customer Service

MKTG, Nelson Education, 2013, pg. 268-9

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Goals, Objectives, Strategies

Increase brand awareness

Improve brand reputation

Increase website traffic

Augment PR work

Improve search engine rankings

Generate sales leads

Social Media Marketing, Pearson, 2013 Pg 39

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Goals, Objectives, Strategies

Caroline Casey

http://www.ted.com/speakers/caroline_casey

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Next Week: Branding

Review Branding Materials from Week 1 Resources

Identify two brands you like and describe why

Consider your brand. What are its strengths and weaknesses?


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