New Media

Communication Technology Development

Week 4

Joanne Tjahyana, S.Kom, M.Mm

New Media

New New MediaMedia

New Media refers to a wide range of changes in media production, distribution, and use. (Lister, 2004)

New Media Characterisitics

New New MediaMedia

characteristicscharacteristics

• Digitality• Interactivity• Hypertext• Dispersal• Virtuality

1. Digitality

DigitalityDigitality• Digitization : The process in which

media is made into computer-readable form (Pavlik,2004)

1. Digitality (cont.)

1. Digitality (cont.)

2. Interactivity

InteractivityInteractivityFor digital media purposes, we will define interactivity as having the following elements:

• A dialog that occurs between a human and a computer program

• The audience has some measure of control over what media content they see and in what order they see it (personalized information, clicking)

2. Interactivity (cont.)

PersonalizationPersonalization• The ability of media content producers to

provide content that is of interest to a specific user based either on criteria the user has selected, or on automated tracking of their Web viewing habits. (Pavlik, 2004)

2. Interactivity (cont.)

Registrational InteractivityRegistrational Interactivity• The opportunities that new media texts

afford their users to ‘write back into’ the text, to add to the text by registering their own messages.

2. Interactivity (cont.)

Interactive CommunicationsInteractive Communications• A context of person to person

communications

3. Hypertextuality (cont.)

HypertextualityHypertextualityHypertext: a text which provides a network or links to other texts that are ‘outside, above and beyond’ itself. (Lister,2004)

Hypertextual NavigationHypertextual Navigation• A text based experience aimed at fining and

connecting bits of information

3. Hypertextuality (cont.)

Hypertextual NavigationHypertextual Navigation• Hypertext: a text which provides a network or

links to other texts that are ‘outside, above and beyond’ itself. (Lister,2004)

4. Dispersal

DispersalDispersal• The way in which both the production

and distribution of new media have become decentralized, and highly individuated.

4. Dispersal (cont.)

Centralized Vs Dispersed Media Centralized Vs Dispersed Media distribution system

Radio and television broadcast networks Vs Computer networks

4. Dispersal (cont.)

Prosumer TechnologiesProsumer Technologies• Technologies that enable the user to be both

consumer and producer

4. Dispersal (cont.)

New media New media can be seen as disperseddispersed rather than centralized or mass, for the way in which consumers can now more easily extend their participationparticipation in media from interactivityinteractivity to actual production

5. Virtuality

VirtualityVirtuality• The immersive, interactive experiences

provided by new forms of image and simulation technology, and the metaphorical ‘places’ ‘places’ and ‘spaces’ ‘spaces’ created by or within communication networks (Lister,2004)

5. Virtuality (cont.)

Communication NetworksCommunication Networks

• The opportunities for the user to adopt markers of identity (personality, gender, status, physical attributes) that differ form their identities in the real, physical and material world.

• The possibility of forming new kinds of association and community which are not dependent upon location, social, and political boundaries.

5. Virtuality (cont.)

How about old media?

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