Week 6: Journalism 2001Week 6: Journalism 2001February 26, 2007February 26, 2007

ItsIts Its’Its’ Or it’s?Or it’s?

Bottom line: Use it’s when mean it is, it Bottom line: Use it’s when mean it is, it was, it has – its’ is not a word!was, it has – its’ is not a word!

AnnouncementsAnnouncements

New Moon internshipNew Moon internship– New Moon is accepting applications for a New Moon is accepting applications for a

summer intern until March 1.summer intern until March 1.– For more information:For more information:

http://www.newmoon.orghttp://www.newmoon.org Click on "About Us" and "Jobs and Click on "About Us" and "Jobs and

Internships"Internships"

Extra Credit: WDIO tourExtra Credit: WDIO tour

WDIO-TV Tour:WDIO-TV Tour:– Wednesday, 3/7: 4:30 p.m.Wednesday, 3/7: 4:30 p.m.– Tour, watch 5 p.m. broadcastTour, watch 5 p.m. broadcast– 15 extra credit points15 extra credit points– Email me if interestedEmail me if interested

WDIO-TV DirectionsWDIO-TV Directions WDIO-TV is located at 10 Observation Road WDIO-TV is located at 10 Observation Road

between Arlington and Skyline Drive.between Arlington and Skyline Drive.

– From UMD, take College Street north to Kenwood.From UMD, take College Street north to Kenwood.

– Turn right on Kenwood to Arrowhead.Turn right on Kenwood to Arrowhead.

– Take a left on Arrowhead to Arlington (second stoplight).Take a left on Arrowhead to Arlington (second stoplight).

– Take a left on Arlington and go a few miles to Observation Take a left on Arlington and go a few miles to Observation Road, which is about a mile past Central Entrance.Road, which is about a mile past Central Entrance.

– Take a left on Observation Road and go about a mile to Take a left on Observation Road and go about a mile to WDIO, which is on the left in the shadow of the towers.WDIO, which is on the left in the shadow of the towers.

Review of last week’s newsReview of last week’s news

Hard News:Hard News:(murders, city council, government, etc.)(murders, city council, government, etc.)– Major local storiesMajor local stories– Major national/international storiesMajor national/international stories– Major sports storiesMajor sports stories

Soft News:Soft News:(retirements, school programs, human interest)(retirements, school programs, human interest)– Local storiesLocal stories– National/international storiesNational/international stories– Sports storiesSports stories

Let’s take a quiz!Let’s take a quiz!

Hermantown city officials are questioning Hermantown city officials are questioning the science behind Minnesota Pollution the science behind Minnesota Pollution Control Agency requirements that may Control Agency requirements that may derail a long-planned _______________ derail a long-planned _______________ expansion project.expansion project.

0% 0%0%

1.1. Sam’s ClubSam’s Club

2.2. Wal-MartWal-Mart

3.3. MenardsMenards

Ice anglers walking last week off the sand Ice anglers walking last week off the sand beach of Duluth's Park Point found this beach of Duluth's Park Point found this under the ice.under the ice.

Uniden

tifie

d bo

dy

Unchar

ted w

reck

age

o...

Zebra

muss

els

0% 0%0%

1.1. Unidentified Unidentified bodybody

2.2. Uncharted Uncharted wreckage of a wreckage of a Lake Superior Lake Superior vesselvessel

3.3. Zebra musselsZebra mussels

This race that normally ends on Hayward's This race that normally ends on Hayward's Main Street was shortened last week due to Main Street was shortened last week due to the lack of snow.the lack of snow.

Amer

ican

Birk

ebei

ner

Grand

ma’

s M

arat

hon

Bearg

reas

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d Dog...

0% 0%0%

1.1. American American BirkebeinerBirkebeiner

2.2. Grandma’s Grandma’s MarathonMarathon

3.3. Beargrease Sled Beargrease Sled Dog MarathonDog Marathon

Lake Superior District School Board has voted to Lake Superior District School Board has voted to have the old high school demolished in this North have the old high school demolished in this North Shore community.Shore community.

Grand

Mar

ais

Lutsen

Two Har

bors

0% 0%0%

1.1. Grand MaraisGrand Marais

2.2. LutsenLutsen

3.3. Two HarborsTwo Harbors

Duluth Mayor Herb Bergson has required a Duluth Mayor Herb Bergson has required a full audit of the privately run full audit of the privately run ____________________, according to an email ____________________, according to an email he sent to city councilors last Tuesday.he sent to city councilors last Tuesday.

0% 0%0%

1.1. Grandma’s Grandma’s MarathonMarathon

2.2. Bayfront Blues Bayfront Blues FestivalFestival

3.3. North Shore Inline North Shore Inline MarathonMarathon

The Carlton County attorney said Thursday he will The Carlton County attorney said Thursday he will charge a 16-year-old with felony stalking for his role charge a 16-year-old with felony stalking for his role as the alleged ringleader of a series of attacks on as the alleged ringleader of a series of attacks on residents at the Sunnyside Health Care Center in residents at the Sunnyside Health Care Center in Cloquet. The teens are accused of Cloquet. The teens are accused of _________________________________._________________________________.

Posin

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gra

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Steal

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Dumpi

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0% 0%0%

1.1. Posing as Posing as grandchildren of grandchildren of nursing home nursing home residentsresidents

2.2. Stealing food from Stealing food from nursing home nursing home residentsresidents

3.3. Dumping pitchers of Dumping pitchers of ice on nursing home ice on nursing home residentsresidents

At least six City of Duluth ____________________ have At least six City of Duluth ____________________ have suspended licenses for driving while intoxicated, suspended licenses for driving while intoxicated, and now the city is considering creating a special and now the city is considering creating a special job category to let them stay on the payroll without job category to let them stay on the payroll without having to drive.having to drive.

Hea

vy-e

quip

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School b

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iver

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Snow-p

low

driv

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0% 0%0%

1.1. Heavy-equipment Heavy-equipment operatorsoperators

2.2. School bus driversSchool bus drivers

3.3. Snow-plow driversSnow-plow drivers

The UMD men's hockey team was swept The UMD men's hockey team was swept over the weekend by Alaska Anchorage.over the weekend by Alaska Anchorage.

True

False

0%0%

1.1. TrueTrue

2.2. FalseFalse

The UMD women's hockey team won 2 out of 3 The UMD women's hockey team won 2 out of 3 games over St. Cloud over the weekend and will games over St. Cloud over the weekend and will play Minnesota next Saturday in the WCHA play Minnesota next Saturday in the WCHA championship tournament in Minneapolis.championship tournament in Minneapolis.

True

False

0%0%

1.1. TrueTrue

2.2. FalseFalse

Both the men's and women's basketball teams will Both the men's and women's basketball teams will host first round North Central Conference Basketball host first round North Central Conference Basketball Championships games at home this Wednesday. Championships games at home this Wednesday.

True

False

0%0%

1.1. TrueTrue

2.2. FalseFalse

North Dakota Proposal!North Dakota Proposal!

Review of last week’s Review of last week’s assignmentassignment

Wordiness, attribution, allegedlyWordiness, attribution, allegedly– Retrieved the money: recoveredRetrieved the money: recovered– Avoid full name, full address in leadAvoid full name, full address in lead– Editorializing: thanks to excellent workEditorializing: thanks to excellent work– Exhibiting suspicious behavior: acting Exhibiting suspicious behavior: acting

suspiciouslysuspiciously– AttributionAttribution– Looking through the windows of parked cars Looking through the windows of parked cars

lined along the street: Looking in parked carslined along the street: Looking in parked cars– Wall kicked in and an illegal entry had been Wall kicked in and an illegal entry had been

made: Wall kicked inmade: Wall kicked in– Was found with: hadWas found with: had

Style errors:Style errors:– StatesStates– AgesAges– AddressesAddresses– NumeralsNumerals

Run-on sentencesRun-on sentences Recovered all of the approximately Recovered all of the approximately

$741.10: recovered the $741.10$741.10: recovered the $741.10 Made contact: talkedMade contact: talked Pockets overfilled with money: full pocketsPockets overfilled with money: full pockets AdmittedAdmitted Had stolen: is charged withHad stolen: is charged with

A man was arrested and charged with third-degree A man was arrested and charged with third-degree burglary and felony theft on Monday after $741.10 burglary and felony theft on Monday after $741.10 was stolen from Panhandler’s Pizza on 106 E. was stolen from Panhandler’s Pizza on 106 E. University.University.

TEMPE, AZ – Police charged man with third-degree TEMPE, AZ – Police charged man with third-degree burglary and felony theft early Monday after he burglary and felony theft early Monday after he was caught looking in parked cars and was linked was caught looking in parked cars and was linked to breaking into Panhandler’s Pizza on University.to breaking into Panhandler’s Pizza on University.

TEMPE, Ariz. – John Q. Smyth, a former employee of TEMPE, Ariz. – John Q. Smyth, a former employee of Panhandler’s Pizza on 106 E. University was Panhandler’s Pizza on 106 E. University was arrested and charged with third-degree burglary arrested and charged with third-degree burglary and felony theft after police observed the man and felony theft after police observed the man looking into cards parked along the street.looking into cards parked along the street.

Tempe, Ariz. – A man was arrested and charged Tempe, Ariz. – A man was arrested and charged with third-degree burglary and felony theft after he with third-degree burglary and felony theft after he broke into Panhandler’s Pizza through the broke into Panhandler’s Pizza through the bathroom at the back of the building and stole bathroom at the back of the building and stole cash.cash.

Let’s rewrite a few graphs!Let’s rewrite a few graphs!

What’s misspelled?What’s misspelled?

Crois

ant

Break

fast

0%0%

1.1. CroisantCroisant

2.2. BreakfastBreakfast

Chapter 14:Chapter 14:Speeches, news conferencesSpeeches, news conferences

Covering a speechCovering a speech

Preparation:Preparation:– Research subject, speakerResearch subject, speaker– Prepare questionsPrepare questions– Catch the speaker earlyCatch the speaker early– Advance textsAdvance texts

Research easier, but Research easier, but speakersspeakers

often wander from textoften wander from text

– Tape recorderTape recorder Use for backup of quotesUse for backup of quotes

Steps to follow during the Steps to follow during the speechspeech

Take copious notesTake copious notes– Quotations: mark notesQuotations: mark notes

Make observationsMake observations– Clothing, mannerismsClothing, mannerisms

Listen for newsListen for news– What makes this speech special?What makes this speech special?

Listen for summariesListen for summaries Follow-up questionsFollow-up questions

Writing the speech storyWriting the speech story

Questions to answer:Questions to answer:– What is the key point?What is the key point?– What are the other major points?What are the other major points?– Which quotes are the best?Which quotes are the best?– Is any of this news?Is any of this news?– When is the deadline?When is the deadline?

Organizing the informationOrganizing the information– Inverted-pyramid news storiesInverted-pyramid news stories

Summary lead:Summary lead:– 35 words, usually one sentence35 words, usually one sentence

Second paragraph:Second paragraph:– Back up lead with strong quote, paraphraseBack up lead with strong quote, paraphrase

Third paragraph:Third paragraph:– Continue developing lead, or write transitional Continue developing lead, or write transitional

paragraph (possibly bullets)paragraph (possibly bullets) Fourth paragraph or after the bullets:Fourth paragraph or after the bullets:

– Continue developing lead, or developing bulleted itemsContinue developing lead, or developing bulleted items Balance of the story:Balance of the story:

– Quotations, paraphrasesQuotations, paraphrases Final paragraph:Final paragraph:

– Try to end with direct quotationTry to end with direct quotation– Never: “he/she concluded”Never: “he/she concluded”

News ConferencesNews Conferences

Gang interviewGang interview– All reporters get same informationAll reporters get same information

Why call a news conference?Why call a news conference?– After a crisisAfter a crisis– Explain controversyExplain controversy– Make an announcementMake an announcement– Can control what’s given to reportersCan control what’s given to reporters

Covering a news conferenceCovering a news conference

Do your homework!Do your homework!– Read news releasesRead news releases– Research old storiesResearch old stories– Research speakerResearch speaker– Talk to editorsTalk to editors– Talk to other reportersTalk to other reporters

What will not be coveredWhat will not be covered

Advance storyAdvance story– Brief story announcing eventBrief story announcing event– Often only coverage of eventOften only coverage of event

Questions and answersQuestions and answers– Television reporters often have the edgeTelevision reporters often have the edge

Speakers wants to be seen as well as heardSpeakers wants to be seen as well as heard

– Arrive early for a good seatArrive early for a good seat

News conference as media News conference as media eventevent

Presidential news conferencePresidential news conference– Began with Theodore RooseveltBegan with Theodore Roosevelt– Today major news eventToday major news event

Reporters also want to be seen and heardReporters also want to be seen and heard Draws 300 reporters, usually lasts 30 Draws 300 reporters, usually lasts 30

minutesminutes

Online speech sourcesOnline speech sources

Great American Speeches: PBSGreat American Speeches: PBS– www.pbs.org/greatspeeches/www.pbs.org/greatspeeches/

The History ChannelThe History Channel– http://www.historychannel.com/http://www.historychannel.com/

speeches/speeches/ infoUSAinfoUSA

– http://usinfo.state.gov/usa/infousa/facts/http://usinfo.state.gov/usa/infousa/facts/speeches.htmspeeches.htm

An awfully long day…An awfully long day…

Chapter 18: News ReleasesChapter 18: News Releases

What is a news release?What is a news release?– AnnouncementsAnnouncements

New line of productsNew line of products EventsEvents PromotionsPromotions Public service announcementsPublic service announcements

– Cause-promotingCause-promoting FundraisingFundraising VolunteersVolunteers

– Image-buildingImage-building PoliticiansPoliticians CorporationsCorporations

Evaluating news releasesEvaluating news releases

Does it have news value?Does it have news value?– Local, regional or nationalLocal, regional or national

Is it trying to gain free publicity?Is it trying to gain free publicity? Is it worth following up?Is it worth following up?

– Story and/or photographStory and/or photograph Can it be trusted?Can it be trusted?

What is Public Relations?What is Public Relations?

Promoting an organization, Promoting an organization, institution or corporationinstitution or corporation

UMD Communicators CouncilUMD Communicators Council– University RelationsUniversity Relations– Natural Resources Research InstituteNatural Resources Research Institute– Minnesota Sea GrantMinnesota Sea Grant

Which releases will be used?Which releases will be used?

No set formulaNo set formula– Interests of reporters, editorsInterests of reporters, editors– How many people affectedHow many people affected

Usually rewrittenUsually rewritten– Eliminate “fluff:” self-serving, Eliminate “fluff:” self-serving,

promotional infopromotional info– Embarrassing if two media use exact Embarrassing if two media use exact

same wordingsame wording– Often raise additional questionsOften raise additional questions

Emailed releasesEmailed releases

www.pressrelease.netwww.pressrelease.net www.eReleases.comwww.eReleases.com

– How to write a press releaseHow to write a press release ConciseConcise Well-writtenWell-written FactualFactual HonestHonest TimelyTimely

Using news releasesUsing news releases

Boiling down a handoutBoiling down a handout– Determine 5Ws and HDetermine 5Ws and H– Find the leadFind the lead– Eliminate fluffEliminate fluff– Avoid free adsAvoid free ads– Determining local news valueDetermining local news value

How to write a news releaseHow to write a news release

Avoiding hypeAvoiding hype Avoiding jargonAvoiding jargon Structure of a releaseStructure of a release

Contact informationContact information For Immediate ReleaseFor Immediate Release DatelineDateline HeadlineHeadline Lead, inverted pyramid style copyLead, inverted pyramid style copy QuotesQuotes Boilerplate paragraphBoilerplate paragraph

HandoutsHandouts

Wise Words from PR Week Career Wise Words from PR Week Career GuideGuide

Women in Sports JournalismWomen in Sports Journalism– Tucker Center for Research on Girls and Tucker Center for Research on Girls and

Women in SportsWomen in Sports Journalism can be a deadly Journalism can be a deadly

professionprofession

Another wayward sign! What’s the correct Another wayward sign! What’s the correct spelling?spelling?

1.1. Souvenirs!Souvenirs!

2.2. SouvanirsSouvanirs

Chapter 19: Multicultural Chapter 19: Multicultural ReportingReporting

NY Times: How Race is lived in NY Times: How Race is lived in AmericaAmerica– One year projectOne year project– Published in June, July of 2000Published in June, July of 2000– 15 installments15 installments– Teams of reporters, editorsTeams of reporters, editors

Rodney King beatingRodney King beating

Footage of the Rodney King beatingFootage of the Rodney King beating– http://www.latimes.com/news/local/la-http://www.latimes.com/news/local/la-

042102kingbeating-042102kingbeating-qt,1,5983436.quicktime?qt,1,5983436.quicktime?ctrack=2&cset=truectrack=2&cset=true

Ten years after the LA Riots:Ten years after the LA Riots:– http://www.latimes.com/news/local/la-http://www.latimes.com/news/local/la-

042902poll-470pa2an,1,2314339.story042902poll-470pa2an,1,2314339.story

Trends in multicultural Trends in multicultural coveragecoverage

Cultural sensitivity trainingCultural sensitivity training Diversification of media staffsDiversification of media staffs

– 13.42 percent in 200413.42 percent in 2004 Overall newsroom staffing tumblingOverall newsroom staffing tumbling

– 4 percent decline overall4 percent decline overall Diversification of coverageDiversification of coverage

– Inner cities: Minorities are the majoritiesInner cities: Minorities are the majorities

Approaches to multicultural Approaches to multicultural coveragecoverage

Guidelines for media and reportersGuidelines for media and reporters– Provide consistent, daily coverageProvide consistent, daily coverage– Get to know the communities you coverGet to know the communities you cover– Develop multicultural links and friendshipsDevelop multicultural links and friendships– Expand coverage beyond the “problem people” Expand coverage beyond the “problem people”

perspectiveperspective– Mainstream sources for all storiesMainstream sources for all stories– Periodically assess the representativeness of sourcesPeriodically assess the representativeness of sources– Don’t “overcredential” sourcesDon’t “overcredential” sources– Recognize that there is diversity within culturesRecognize that there is diversity within cultures– Bring your own perspective to the newsroomBring your own perspective to the newsroom

Multicultural websitesMulticultural websites Asian American Journalists AssociationAsian American Journalists Association Maynard InstituteMaynard Institute National Association of Black JournalistsNational Association of Black Journalists

– Minnesota Spokesman RecorderMinnesota Spokesman Recorder National Association of Hispanic JournalistsNational Association of Hispanic Journalists National Lesbian and Gay Journalists National Lesbian and Gay Journalists

AssociationAssociation Native American Journalists AssociationNative American Journalists Association The Center for an Accessible SocietyThe Center for an Accessible Society Disability Resources on the InternetDisability Resources on the Internet Disability DataDisability Data

Checklist for improving Checklist for improving coveragecoverage

Have I covered the story with sensitivity, Have I covered the story with sensitivity, accuracy, fairness and balance regarding accuracy, fairness and balance regarding all of the people involved?all of the people involved?

What are the likely consequences of What are the likely consequences of publication? Who will be hurt and who will publication? Who will be hurt and who will be helped?be helped?

Have I sought a diversity of sources?Have I sought a diversity of sources? Am I seeking true diversity or using Am I seeking true diversity or using

tokenism by allowing one minority person tokenism by allowing one minority person to represent a community or point of view?to represent a community or point of view?

Have I allowed preconceived ideas to limit Have I allowed preconceived ideas to limit my efforts to include diversity?my efforts to include diversity?

Am I flexible about the possibility that the focus of Am I flexible about the possibility that the focus of the story may change when different sources are the story may change when different sources are added?added?

Have I thought about using quotations from Have I thought about using quotations from minority experts in non-traditional fields?minority experts in non-traditional fields?

Have I spent time in minority communities and with Have I spent time in minority communities and with residents to find out what people are thinking and residents to find out what people are thinking and to learn more about lifestyles, perspectives, to learn more about lifestyles, perspectives, customs, etc.?customs, etc.?

Have I written about achievements on their own Have I written about achievements on their own merits, rather than as “stereotype breakers?”merits, rather than as “stereotype breakers?”

Have I guarded against allowing place names to Have I guarded against allowing place names to become code words for crime?become code words for crime?

As I seek diversity, am I being true to my other As I seek diversity, am I being true to my other goals as a journalist?goals as a journalist?

Will I be able to explain my decision clearly and Will I be able to explain my decision clearly and honestly to anyone who challenges it – and not to honestly to anyone who challenges it – and not to rationalize?rationalize?

Speech/News Speech/News Conference/Multicultural Reporting Conference/Multicultural Reporting

AssignmentAssignment Story Pitch Due: March 7Story Pitch Due: March 7

– No more than three paragraphs, 200 No more than three paragraphs, 200 wordswords

– Include 5Ws and HInclude 5Ws and H– Review Chapters 15, 18Review Chapters 15, 18– Email to: lkragnes@d.umn.eduEmail to: lkragnes@d.umn.edu

Final story due: April 9Final story due: April 9

Hard News 1 Assignment:Hard News 1 Assignment:Due TODAYDue TODAY

Any problems?Any problems? Tips:Tips:

– Just use said: he said, she saidJust use said: he said, she said– Keep paragraphs short: no more than two sentences, Keep paragraphs short: no more than two sentences,

three absolute maxthree absolute max– Story length: 8-10 paragraphs, 350-400 wordsStory length: 8-10 paragraphs, 350-400 words– Write strong summary lead of one sentence, no more Write strong summary lead of one sentence, no more

than 35 wordsthan 35 words– Need attribution from sourcesNeed attribution from sources– Review textReview text– Review class lecture notes at:Review class lecture notes at:

www.d.umn.edu/~lkragneswww.d.umn.edu/~lkragnes Write story in Microsoft Word, doublespaced, and Write story in Microsoft Word, doublespaced, and

email as an attachment to: lkragnes@d.umn.eduemail as an attachment to: lkragnes@d.umn.edu

Sports Reporting AssignmentSports Reporting Assignment

Final story due: March 26Final story due: March 26 Any challenges?Any challenges?

Assignment: Due 3/5Assignment: Due 3/5

From information provided from a Duluth From information provided from a Duluth Police Department news release, write Police Department news release, write an inverted-pyramid news story based an inverted-pyramid news story based on all the information available.on all the information available.

Write your story in Microsoft Word, Write your story in Microsoft Word, doublespaced, and email a copy of the doublespaced, and email a copy of the story as an attachment to: lkragnesstory as an attachment to: lkragnes

Make sure to copy yourself on the emailMake sure to copy yourself on the email

EgradebookEgradebook Doublecheck assignments correct in egradebook:Doublecheck assignments correct in egradebook:

– http://www.d.umn.edu/egradebookhttp://www.d.umn.edu/egradebook

Mid-term alerts to students with Ds, FsMid-term alerts to students with Ds, Fs

If grading today:If grading today:– A: 85-105A: 85-105– B: 70-84B: 70-84– C: 55-69C: 55-69– D: 40-54D: 40-54– F: 0-39F: 0-39

PortfolioPortfolio

Store academic information on your Store academic information on your Electronic Portfolio. Each student has Electronic Portfolio. Each student has 100 mb of storage.100 mb of storage.

Access Electronic Portfolio at: Access Electronic Portfolio at: https://portfolio.umn.edu/portfolio/indhttps://portfolio.umn.edu/portfolio/index.jspex.jsp