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Week 6, Unit 1 Applied Social Research

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    Applied Social Research

    Chapter 14

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    Introduction

    All social research is designed to increaseour understanding of human behavior andcan be useful to individuals, groups, or the

    whole society, but some work is moreimmediatelyuseful than other research.

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    Introduction

    Applied research

    Research intended to be useful in theimmediate future and to suggest action or

    increase effectiveness in some area.

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    Basic and Applied Research

    Basic research

    Research designed to add to our fundamentalunderstanding and knowledge of the socialworld regardless of practical or immediateimplications.

    Practical application can usually be derivedfrom basic research, although these projectsare designed to provide greater understanding

    of our social world and to develop or testtheories

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    Basic and Applied Research

    In applied research, theory is usedinstrumentally to identify concepts andvariables that will produce practical results

    Applied research is designed to provideorganizations such as schools, legislatures,communities, social service agencies, healthcare institutions, etc. with practical

    information

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    Social Problems and Social

    Solutions

    Awareness of social problems and solutionsdirected toward them have becomeincreasingly common

    Problems which have received widespreadattention include housing, education, poverty,income disparities, crime, and drug use

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    Social Problems and Social

    Solutions

    Applied research attempts to answer thesequestions

    Are the programs effective?

    Should they be continued? Modified or eliminated entirely?

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    Evaluation Research

    Evaluation research

    Research specifically designed to assess theimpact of a specific program, policy, or legal

    change Often the focus of an evaluation is whether the

    program, policy, or law has succeeded ineffecting intentional or planned change.

    Evaluation research is research with a specificpurpose

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    Outcome Evaluation

    Outcome evaluation

    Research that is designed to sum up the effects of a

    program, policy, or law in accomplishing the goal or intent ofthe program, policy, or law.

    Most common type of evaluation research

    Outcome evaluations typically begin with a question or ahypothesis

    Example

    Does the program accomplish its goals?

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    Cost-Benefit Analysis

    A cost-benefit analysis

    Research that compares a programs costs to

    its benefits

    A cost-benefit analysis is designed to weighall the expenses of a program against themonetary estimates of the programs

    benefits

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    Cost-Benefit Analysis

    Cost effectiveness analysis

    Compares the program costs in deliveringdesired benefits based on the assumption that

    the outcome is desirable It estimates the approach that will deliver a

    desired benefit most effectively (at the lowestcost) without considering the outcome in

    economic terms

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    Cost Benefit Analysis

    Typical questions asked

    How effective is the program?

    How expensive is it?

    Is it worth doing?

    How does this program compare withalternative programs?

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    Needs Assessments and Other Kinds

    of Evaluations

    The tasks an evaluation sets out toaccomplish are determined by the stage ofthe program and the needs and interests of

    the stakeholders Stakeholders

    People or groups that participate in or areaffected by a program or its evaluation, such

    as funding agencies, policy makers, sponsors,program staff, and program participants

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    Needs Assessments and Other Kinds

    of Evaluations

    In some instances, before a program orproject is designed, a needs assessment isconducted to determine the needs for various

    forms of service.

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    Needs Assessments and Other Kinds

    of Evaluations

    Needs assessment

    An analysis of whether a problem exists, itsseverity, and an estimate of essential services.

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    Focal Research

    A Needs Assessment of Incarcerated Women

    in Ecuadorby Jill Harrison and MaureenNorton-Hawk

    Conducted a needs assessment on theconditions in womens prison

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    Focal Research

    Ethics While prisons in the United States have their own

    internal review boards to protect inmates againstethical violations, no such review boards exist inEcuador. For this reason, the researchers sought and

    received IRB approval from Suffolk University, Norton-Hawks home institution. Of special concern to the IRBwas that the gift the researchers intended to give eachinmate could be construed as coercive in nature if thegift was too large to refuse and would make the inmatefeel obligated to participate. The researchers satisfied

    the IRB concern by giving a small bag of necessitiesvalued at under $3.00 as a token of appreciation forparticipation.

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    Needs Assessments and Other Kinds

    of Evaluations

    If a new program is funded and there is timein the early stages of design orimplementation to make improvements,

    program staff and developers can benefitfrom a formative analysis

    Formative analysis

    Evaluation research focused on the design or

    early implementation stages of a program orpolicy

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    Needs Assessments and Other Kinds

    of Evaluations

    Formative analysis

    Example

    A high school principal seeks assistance with a newanti-bullying program. A formative analysis wouldcarefully review the programs goals and its current

    instructional materials and collect date on the ongoingprogram. After analysis of the data the evaluatorshould be able to offer suggestions such as staff

    development and modifying the materials.

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    Needs Assessments and Other Kinds of

    Evaluations

    Process evaluation

    Research that monitors a program or policy todetermine if it is implemented as designed.

    Also called an implementation study The goal is to try to pinpoint how something works

    and what aspects of the program contribute to theeffect.

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    Evaluation Research

    Designing Evaluation Research

    The evaluation researcher needs to select aresearch strategy

    A researcher will make specific choices forstudy design, measurement, data analysis,and the like depending on the specificevaluation, including intended audiences,

    resources available, ethical concerns, and theprojects time frame.

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    Evaluation Research

    Designing Evaluation Research When evaluating a program, policy, or law, the

    following must be decided What is the desired outcome?

    Is the outcome to be short-or long-term? Are attitudinal changes sufficient, or is it also

    essential to study behavioral changes? How should change be determined? Should all aspects of the program be studied or

    only certain parts? Should all the targets of an intervention be studied

    or only some of them?

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    Evaluation Research

    Designing Evaluation Research Evaluation researchers almost always have an explanatory

    purpose and typically test a causal hypothesis about the effect ofan independent variable such as a program law, or policy on a

    desired outcome. Causal hypothesis

    A testable expectation about an independent variables effect on

    a dependent variable

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    Evaluation Research

    Designing Evaluation Research

    Experimental designs with control andexperimental groups lend themselves help

    address the issues of internal validity Internal validity is the agreement between a

    studys conclusions about causal connections and

    what is actually true

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    Evaluation Research

    Designing Evaluation Research

    Not all experiments lend themselves to thetrue experimental model

    Outside a laboratory the evaluator might notbe able to control all aspects of design

    Practical concerns of time or money can limitdesign choices

    Evaluation research can take five or moreyears from design to the final report

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    Participatory Action Research

    Explicit goals

    Participatory action research (PAR)

    Research done by community members and

    researchers working as co-participants, mosttypically within a social justice framework toempower people and improve their lives.

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    Participatory Action Research

    Explicit goals

    The social purpose driving PAR is to empowerlow status people in the organization or

    community to make decisions and take actionsthat were previously foreclosed to them.

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    Participatory Action Research

    Participation and the researchers role

    Doing participatory research means working inpartnership with those in the community beingstudied to obtain and use the knowledge that

    is generated to empower the community In PAR, the researcher must be involved

    intimately in the life of a community and itsproblems and be in dialogue with other

    researcher collaborators

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    Final Considerations

    A middle ground

    Groups might be willing to work incollaboration with researchers to obtain

    information about effectiveness of programsfor their own internal use or to use in seekingrecognition or funding for future projects

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    Stop and Think

    Applied research is usually field research.

    What do you think are some of theconsequence of the real world setting for the

    research and its outcome?

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    Final Considerations

    Politics and applied research

    In evaluation research, the specific choice ofresearch project is affected not only by

    societal values and the priorities of fundingagencies, but also the perspectives of variousconstituencies and program stakeholders

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    Final Considerations

    Beyond our control

    Organizations are not neutral territory and in

    most cases, the researcher is an outsider, working

    in someone elses sphere The results of any assessment will have the

    potential to affect the organization and theindividuals under study

    A special challenge in evaluation research can beobtaining the cooperation of program staff oraccess to data.

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    Final Considerations

    Having an Impact

    Conventional evaluation faces the challenge ofimplementing change after the research is completed.

    Ideological and political interests can sometimes have

    more influence on decisions about the future of socialinterventions than evaluative feedback.

    Even is a program is shown to be ineffective it might bekept if it fits with prevailing values, satisfies votes, or

    pays off political debts

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    QuizQuestion 1

    Doing participatory research means

    a. getting permission from authorities first.

    b. projects that are done with the community

    not to the community.c. projects that are heavy top-down from

    academia and less community based.

    d. A and b

    e. None of the above

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    QuizQuestion 2

    Formative analysis usually occurs

    a. when the program is completed.

    b. whenever the evaluation team is called in to

    perform an evaluation.c. in the early stages of program development

    and design.

    d. after the program has been denied funding.

    e. None of the above

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    QuizQuestion 3

    Typically, evaluation research is intended to

    a. provide information about the history of a program orpolicy.

    b. inform program participants about the goals of a

    program or policy.c. create knowledge that is of general interest to

    scientists studying social policy.

    d. assess the impact of a specific program or policy.

    e. evaluate the expenses the program incurred.


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