Week 7 - Internetwork E-Business Enterprise 231011

7/31/2019 Week 7 - Internetwork E-Business Enterprise 231011

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McGraw-Hill 2008 The McGraw-Hill Companies, Inc. All rights reserved.

Internetworked E-businessEnterprise

Chapter

3.1.5 ( week 7)


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B-2

INTRODUCTION

The Web and Internet are a part of every aspect of

your life

Television Magazines

Education

B2C e-commerce

Everywhere


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WORLD WIDE WEB

Web multimedia-based collection of information,services, and sites supported by the Internet

Interface you see and work with Internet vast network of computers that connects

millions of people all over the world

Infrastructure that makes the Web possible


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Web Sites, Addresses, and Pages

Web site Web location where you visit, gatherinformation, order products, etc

USA TodayWeb site address unique name for a Web site

www.usatoday.com

Also called a domain name
http://www.usatoday.com/http://www.usatoday.com/http://www.usatoday.com/http://www.usatoday.com/


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Web Sites, Addresses, and Pages

Web page portion of a Web site that deals with acertain topic

Sports in USA TodayURL (uniform resource locator) address for a

Web page, document, etc

www.usatoday.com/sports/front.htm

Technical term for a Web page address
http://www.usatoday.com/sports/front.htmhttp://www.usatoday.com/sports/front.htmhttp://www.usatoday.com/sports/front.htmhttp://www.usatoday.com/sports/front.htm


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Web Sites, Addresses, and PagesWeb site address or domain name


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Understanding Addresses

Considerwww.uts.edu.au (University of Technology

in Sydney)

http:// - starts most addresses but may be left off

www World Wide Web

uts the organization

edutop-level domain(organization type)

au country location (if none, then current country)
http://www.uts.edu.au/http://www.uts.edu.au/


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Top-Level Domains

com commercial or for-

profit business

coop cooperative

edu educational

institution

gov U.S. government

agency

mil U.S. militaryorganization

net Internet

administrative organization

int International treaties

organization

info general information

biz business

museum accredited

museum

name personal

pro Accountant, doctor,

lawyer, etc.

Many more


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Understanding Addresses


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Web Browser Software

Web browser software enables you to surf theWeb

Three most popular Internet Explorer (Microsoft)

Netscape (Netscape)

Firefox (Mozilla)

McGraw-Hill 2007 The McGraw-Hill Companies, Inc. All rights reserved.


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All look slightly different but work the same with the

same features

Printing Web pages

Working with a Favorites list or Bookmark list

Etc.


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SEARCH ENGINES

Search engine helps you find sites with theinformation/services you want


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Search Engines


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Boolean Operators

Miami Dolphins everything related to either

Miami or dolphins and both

Miami +Dolphins everything related to bothappearing in a Web site

Miami Dolphins everything related to Miami

without dolphins


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WEB 2.0

Web 2.0 (Live Web) second generation of theWeb; focuses on online collaboration, users as both

creators and modifiers of content, dynamic and

customized information feeds, etc.

Wikis

Social networking sites

Blogs RSS feeds

Podcasting

Many others


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Wikis & Social Networking Sites

Wiki site that allows you as a visitor tocreate, edit, change, and often eliminate content

Wikipedia is the most popular

Others include Wiktionary, Wikibooks, and

Wikiquote

Social networking site site on which you post

information about yourself, create a network offriends, read about other people, share content

such as photos and videos, and communicate

with other people (e.g., Myspace)


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Blogs & RSS Feeds

Blog Web site in the form of a journal in which youpost entries in chronological order and often

includes the capabilities for other viewers to add

comments to your journal

RSS feed technology that provides frequentlypublished and updated digital content on the Web


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Podcasting

Podcasting yourability at any time to

download audio and

video files for viewing

and listening using

portable listening

devices and personal

computers.


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INTERNET TECHNOLOGIES

Internet backbone major set of computerconnections on Internet


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Network access point (NAP) point on Internetwhere connections converge (Dallas)

Network service provider (NSP) owns andmaintains routing computers, NAPs, and even

connection lines

AT&T

MCI


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Internet Service Provider (ISP) provides accessto the Internet

AOL

NetZero

Your school

Your work

Connects its computers to the Internet at an NAP


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Internet Servers


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Internet Servers

Internet server computer provides informationand services on the Internet

Web server provides information and services onthe Web

Mail server provides e-mail services


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Internet Servers

ftp (file transfer protocol) server maintains filesyou download

IRC (Internet Relay Chat) server supportsdiscussion groups and chat rooms


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Communications Protocols

Communications protocol set of rulescomputers follow to transfer information

Most common

TCP/IP

http

ftp


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Communications Protocols

TCP/IP primary protocol for sending informationon the Internet

http supports movement of information on theWeb

ftp support file transfers (downloading anduploading) from/to other computers


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CONNECTING TO THE INTERNET

You do it through an ISP

ISPs can be free, charge a monthly fee, charge a

per-minute fee, etc

Many offerWeb space storage area where youkeep your Web site


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Communications Software

Connectivity software connect to your ISP

Web browser software to surf the Web

E-mail electronically communicate with e-mail


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Telecommunications Hardware

Telephone modem connects your computer via aphone line (slow)

DSL uses phone lines but supports simultaneousphone calls (fast)

Cable modem uses your cable TV service (fast)

Satellite modem Internet access through satellite

dish (fast)


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Telecommunications Hardware

Typical DSL configuration with wired and

wireless access

E t i B i S t


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Enterprise Business Systems

Use Internet, networks, and IT to support

Electronic commerce

Enterprise communications and collaboration

Web-enabled business processes

E-commerce is the buying, selling, and

marketing of products, services, and

information over the Internet and other

networks

E t i A hit t


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Enterprise Architects

4 crucial Cs

Connection

Collaboration

Communication

Customers

All projects fit in the overall strategy

Best for company, not individual departments

E t i A li ti A hit t


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Enterprise Application Architecture

Enterprise Collaboration Systems (ECS) Tools


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Enterprise Collaboration Systems (ECS) Tools

Marketing and Fulfillment


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Marketing and Fulfillment

Automate direct marketing campaigns

Qualifying leads for targeted marketing

Scheduling and tracking mailings

Capturing and managing responses

Analyzing the business value of the campaign

Fulfilling responses and requests

Customer Service and Support


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Customer Service and Support

Shared database

Requests for service are created, assigned,

and managed

Call center software routes calls to agents

Help desk software provides service dataand suggestions for solving problems

Personalized support information

The Three Phases of CRM


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The Three Phases of CRM

Benefits of CRM


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Benefits of CRM

Identify and target the best customers

Real-time customization and personalization

of products and services

Track when and how a customer contacts

the company

Provide a consistent customer experience

Provide superior service and support

CRM Failures


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CRM Failures

Reasons for Failure

Lack of senior management sponsorship

Improper change management

Elongated projects that take on too much, too fast

Lack of or poor integration between CRM and corebusiness systems

Lack of end-user incentives leading to poor user

adoption rates

Lack of understanding and preparation -- # 1 Not solving business process problems first

No participation on part of business stakeholders

involved

Trends in CRM


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Trends in CRM

Enterprise Resource Planning (ERP)


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te p se esou ce a g ( )

Cross-functional enterprise system

Integrated suite of software modules Supports basic internal business processes

Manufacturing

Logistics

Distribution Accounting

Finance

Human resources

Facilitates information flows Business

Supplier

Customer

ERP Application Components


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ERP Application Components

Business processes and functions of ERP


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Business processes and functions of ERP

ERP at Colgate


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ERP at Colgate

Needed to coordinate globally, act locally

Order-to-delivery time cut in half

Order acquisition and process

7 days cut to 4 hours

Distribution

4 days cut to 14 hours

Increased on-time deliveries

Domestic inventories dropped by 1/3

Costs of Implementing a New ERP


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Costs of Implementing a New ERP

Causes of ERP Failures


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Most common causes of ERP failure

Under-estimating complexity

Planning, development, training

Failure to involve affected employees

Too much too fast Insufficient training

Insufficient data conversion and testing

Over-reliance on ERP vendor or consultants

Trends in ERP


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ERP application components


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pp p

Supply Chain Management (SCM)


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pp y g ( )

Helps a company

Get the right products To the right place

At the right time

In the proper quantity

At an acceptable cost

Goal of SCM is to efficiently

Forecast demand

Control inventory

Enhance relationships

Receive feedback

Supply Chain Life Cycle


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Roles and Activities of SCM in Business


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Benefits of SCM


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Key Benefits

Faster, more accurate order processing

Reductions in inventory levels

Quicker times to market

Lower transaction and materials costs

Strategic relationships with supplier

Challenges of SCM


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Key Challenges

Lack of knowledge, tools, and guidelines

Inaccurate data

Lack of collaboration

SCM tools are immature, incomplete, andhard to implement

Goals and Objectives of SCM


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Trends in SCM


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Trends in SCM


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CVS, McKesson

CVS leading drug retail chain

McKesson largest pharmaceutical distributor

Point-of-sale data

Agreed on service levels

Reduced replenishment time

Modern Plastics, SupplySolution, Inc.

Upraded reactive system to proactive system

Extranet:Electronic Data Interchange (EDI)


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g ( )

EDI Activities

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Week 7 - Internetwork E-Business Enterprise 231011

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