Week2_workshopguide

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DiscovEr iDEaTE proToTypE

DiscovEr2

Whgde

THE DEsign procEss


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Table of conTenTs

Weekly leader's guide

Bee the Wh

aed & Mtel

acTiviTies & discussions

01 qet, cmmet & Tew

02 che y De chllee

03 Tem kwlede & amt

04 pl y reeh

05 Bld qet gde

06 cdt y reeh

homeWork

07 pee Wee 3

An IMPORTAnT nOTE ABOuT WEEk 2 DISCOvER RESEARCh

During your Week 2 Workshop, you will be conducting human-centered design research in the

community. As your team completes Activities 0105 below, you will begin to understand how long

Activity 06 "Conduct your Research" might take. Your group should build agreements around how to

complete your research beore moving on to the Week 3 Ideate stage. We highly recommend that you

take more than 2 hours to get out in the community and conduct your research.


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Bee the Wee 2 whconFirM

that you have a meeting space.

pLan

(i possible) to hold the workshop on a weekend and during the daytime. You'll

be starting your Discover research during the Week 2 workshop and completing it

during the week. As such, it may be easier to schedule a ull day o research on the

day o your workshop. Alternatively, it might make more sense or your team to

conduct a ew interviews or observations here and there throughout the week. It is

important that your team build agreements around how much research you plan to

complete and who will execute each research task beore you dive into the Week 3Ideate phase. As the Weekly Leader you should drive this conversation and make

sure people are aware o and comortable with their assignments beore you

conclude the Week 2 Workshop.

prinT

this Week 2 Workshop Guide. To save paper, it is not required to print the readings.

coorDinaTE

with your team to bring supplies or the Week 2 workshop activities. A notebook, pens,

elt markers, Post-it Notes (or their equivalent), a camera (cellphone cameras are ne)

and the printed Week 2 Workshop Guide should be sucient.

LEaD

the workshop. This Guide will walk you through acilitating the activities, discussions

and assignments or Week 2. You will also want to keep time so that your group makes

it through Activities 0105 with plenty o time to get started on your Discover research.


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aed01 qet, cmmet & Tew 10 minutes

02 che de hllee 15 minutes

03 Tem kwlede & amt 10 minutes

04 pl eeh 15 minutes

05 Bld et de 15 minutes

Be 5 minutes

06 cdt eeh To be determined by your team

07 Hmew: pee Wee 3 5 minutes

Mtel eeded

a teb ( bl e), e, elt me, pt-tnte ( the elet), ted Wee 2 Whde, d me (ellhe me e et)

WEEkLy LEADER'S nOTE

I your team does not come back together ater you've begun

conducting your research as part o Activity 06, please make sure

the group takes a ew minutes to discuss Activity 07 "Homework:

Prepare or Week 3" beore departing.


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Activity

01quEsTions, coMMEnTs & TakEaWays10 minutes

Te ew mte t efet the et belw. The d wht e mt extedbt teeted wth .

Congratulations! You've completed Week 1 which introduced you to the human-centered designprocess. You've also read more in depth about the rst phase o the design process in the Week 2Discover Readings. This Activity 01 is a way or you to refect on what you've learned, or help clariyquestions you might have.

- Did you see something inspiring another team did on the Google+ Community rom Week 1? Would you like to share it with the group?

- What were your big takeaways about the Week 2 Discover Readings? Do you have questions?

- What discover research methods are you excited to try? Why?


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Activity

02cHoosE your DEsign cHaLLEngE15 minutesPage 1 o 4

Fllw thee tt de t he de hllee

An IMPORTAnT nOTE ABOuT ThE STRuCTuRE OF ThIS COuRSE

We understand that many teams taking this course have their own design challenges to which they would like to apply the

human-centered design process. However, we've structured the next three weeks o this course around the three design

challenges below because it is important or your team to have an opportunity to practice the process together and

learn rom other groups who are working on the same challenges around the world. We encourage each design team to

push themselves to discover new solutions to one o the challenges below that are appropriate or your context, and then

share these solutions with the broader community taking the course via the Google+ course page. During Week 5 o this

course, your design team will have the opportunity to take what you've learned during Weeks 14 and scope a new design

challenge aligned with your personal interests and passions.

The best way to learn human-centered design is by doing it. So let's get started! Ater your team hasread the instructions listed below, together you will choose ONE design challenge to tackle over thenext three weeks o this course (Weeks 2,3 & 4).

Idiidall read trog

ad rate eac desig callege

The ollowing pages describe three

dierent design challenges. Read

through each challenge and then

rate it based upon the criteria listed

below the challenge description.

Add up the score you've given to

each challenge and write that score

in the box provided. The designchallenge that you've given the

highest score may help you align

quickly around the challenge you

would like to pursue. However, this

score does not have to determine how

you select your challenge. The score

you give each challenge is merely a

jumping o point or your team to

discuss and decide.

As a grop reiew te scores

gie to eac callege

Compare the scores that the

members o your team have given

to each challenge. Which challenge

resonates most with people? Where

did you agree and where did you

not agree? Be sure to ask each other

questions about why you rated

each challenge a particular way anddiscover what previous experience

people have with the challenge

subject. Remember, it's oten most

eective to learn the human-centered

design process via a design challenge

that you don't know very much about.

This allows you to use your beginner's

mind, as opposed to relying too much

on your previous conceptions or

knowledge about a topic.

Select oe desig callege

Collaboration and teamwork are

critical to the human-centered

design process. For some teams,

this decision will be easy. For others,

it might be incredibly dicult. Use

this exercise as a chance to begin to

understand the personalities and

work styles in your group. How will

you hear each other out? What is thebest way to express your opinions?

Is it easy to see what each person

naturally excels at? How will you

nurture your own talents and highlight

those o your peers throughout this

course? Most importantly, how will

you reach consensus?


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Activity


chllee

rte the de hllee, the dd e

how migt we ecorage low-icomefamilies to sae a little more eac wee?

Access to savings helps to protect against economic volatility causedby events like sickness, job instability, and natural disaster. The act osaving can take on many orms, such as cash savings, investments inassets like a home or a cow, or even building social capital within thecommunity. Personal saving can also take on many structures, bothinormal and ormal. Some examples might include: a savings accountwith a bank, a mobile money account attached to a cellphone, or an

inormal savings group organized by mothers in the community. As parto this design challenge, you'll work with your team to design new waysto help low-income amilies save a little more money each week.

1

Instinctively, how excited are you about this design challenge?

What potential or impact in your community does this design challenge have?

How easible is it to tackle this challenge over the next 3 weeks o the course?

1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

Ttl =

Least Most


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Activity





1 2 3 4 5

1 2 3 4 5

1 2 3 4 5

Ttl =


red the belw

how migt we proide ealtier foodoptios for people i eed of tem?

In many neighborhoods, there is little inrastructure or the distributionand preservation o ood. Food is oten spoiled or lost duringdistribution. In other places, healthy ood options are simply unavailableor community members lack the knowledge to make healthy oodchoices. Another constraint is access to capital, both or small businessesproviding healthy ood and potential customers. As part o this designchallenge, you and your team will design solutions or providing

healthier ood options, which might include providing people withbetter choices about the ood they eat, the skills to cook healthier ood,

or the knowledge to make healthier ood choices.

2

Least Most


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1 2 3 4 5

Least Most

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red the belw

how migt we eable more ogpeople to become social etrepreers?

While more and more youth are interested in social entrepreneurshipas a means or tackling some o the worlds toughest challenges,many aspiring social entrepreneurs ail to move beyond the initial ideaphase because the inrastructure to support them is lacking. Someyoung social entrepreneurs are unable to overcome the status quo oramily and riends expectations. Others are unable to gain access tonetworks or mentors that could provide the knowledge and experience

to conront major decisions, or help them build resilience in the ace osetbacks. As part o this design challenge, youll work with your team todesign new systems or strengthen existing programs that cultivate andsupport social entrepreneurship as a viable career path.

3


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Activity

03TEaM knoWLEDgE & assuMpTions10 minutes

she wht w d wht wld le t w me btTake ve minutes to answer the questions below yoursel and then ve minutes to discuss your answers with your team. I it's helpul, use Post-itnotes to organize your thoughts and look or patterns or overlaps in your team's knowledge base.

Examples

- Many low-income families don't have bank accounts.

- I know for a fact that it's impossibe to purchase fresh fruit in my neighborhood.

Examples

- Do people who need healthier food opti ons want to eat healthier?

- I don't know the informal savings habits that are already occurring in the community .

What are the aspects o the challenge that you already know a lot about? What are your assumptions?

Where are the aspects o the design challenge where you need to learn more? What don't you know?

Now that you've selected a design challenge, it's time to gure out what you already know(or believe you know) about the challenge.


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Activity

04pLan your rEsEarcH15 minutesPage 1 o 2

The Discover phase requires you to get out there and learn rom people in your community.To make the most o your time in the eld, youll want to plan who you speak with, where you visit,and the types o Discover research that your team will conduct. A ull review o these methods canbe ound on p. 710 o the Week 2 Discover readings.

1 PeopleWho will you be designing or? Considerboth the core audience and the extendedcommunity. Imagine a map o all the peoplewho might have something to do with yourdesign challenge. Think o characteris ticsthat would make them interesting to meet.Also consider speaking with users whorepresent extreme (as opposed to

mainstream) viewpoints.

2ExpertsWho are the inspiring researchers ororganizations in the space o your designchallenge? Successul members o thetarget population can also be great experts.A telephone or Skype call with experts whoaren't local oten works very well.

3 Immerse yorself i CotextWith a curious mindset, inspiration and newperspectives can be ound in many places andwithout much preparation. Sharpen your skills

and get started observing the world aroundyou. Plan your observations by choosing placeswhere you can have experiences that arerelevant to your challenge.

4 Aalagos SettigsWhat are the activities, emotions, andbehaviors that make up the experience oyour challenge? Now select s imilar scenariosthat you would like to observe in placesand situations that are dierent than yourdesign challenge.

1

4

2

3

reew the De reeh Methd


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Activity

04pLan your rEsEarcHPage 2 o 2

pl wh t tl t d whee 'll Now it's your turn. Work with your design team to write down potential people to speak with and places to visit as part o your Discover researchthis week. Remember to choose some research targets that will be easible to accomplish during the second hal o this week's workshop.

4 Analogous Research Locations3 In-Context Immersion Locations

1 Community Members to Visit 2 Experts to Speak With

1

4

2

3


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Activity

05BuiLD a quEsTion guiDE

stt eWhat are some specic questions you can ask to open theconversation and help people eel comortable?

Examples

- What did you and your family eat yesterday?

- Describe yo ur last family meal? Who was there? Where did it take place?

- Do you have any specific mealtime rituals in you r family?

The bdWhat are some questions that can help you start to understandthis persons hopes, ears and ambitions?

Examples

- Draw your dream grocery aisle. What would be on the shelves, in the coolers?

- Describe your favorite meal, what do you love about it?

- Imagine you can only eat one meal everyday. What would it be and why?

15 minutes

Now it's time to create a question guide to prepare or your interviews. Make sure to reer back top.1113 o the Week 2 Readings as you conduct this activity. It's best to create your question guidein teams o 2 or 3 people. You'll likely need more space than this worksheet, so eel ree to use yournotebook to write down additional questions. Make sure to collect basic demographic inormation

rst, then start to build questions ollowing the structure below.

Persoal details:

who are you meeting andwhat are their demographics(proession, age, location, etc)?

Motiatios:

what do people care about themost? What motivates them?

Frstratios:

what rustrates him/her? Whatneeds do they have that aren'tbeing met?

Iteractios:

what is interesting about theway he/she interacts withhis/her environment?

RESEARCh TIP

To cover the most important topics, try to ask questions that will allow you to learn details related to each o these key categories:


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06

acTiviTy

conDucT your rEsEarcHThere is no set time for this activity. Spend as much time as you can this week.Page 1 o 5

Now it's time to start your research. Conducting thorough research is extremely importantbecause your activities this week will uel the next two phases o the human-centereddesign process.

Agree o te legt of or researc

Beore you start your Discover research, spend a ew

minutes to build agreements around how much time you

will spend researching and who will complete each task

beore moving on to the Week 3 Ideate stage. We highly

recommend that you take more than 2 hours to complete all

o your research this week. But we also understand that you

have busy lives outside o this course. So try to strike a

good balance.

Diide ito researc teams

I your group is 2 or 3 people, you should conduct research

as a ull team. I your group is 4 - 6 people, divide into 2

research teams.

Select locatios to isit

Choose where to go and who you can talk to over the next

couple o hours and then throughout the week. You should

also think about scheduling expert interviews via Skype,

phone calls, or via in-person meetings.

Select roles

As par t o your eld research, you'll designate one person

to lead the conversation. This person should not be the

note taker. Select someone else to take notes during the

interview. I there is a third member o your interview team,

they can ocus on observing your interview subject and the

surrounding environment. It's oten best to build trust with

your interview subject beore asking to take their photo.

Each member o the team should practice dierent roles.

Do qic debriefs

Don't orget to take a ew minutes a ter each interview or

eld visit to debrie with your teammates and start capturing

what you learned. You can do this debrie virtually anywhere

(on the sidewalk, in a car, or while riding on the bus).

I your research team doesn't plan to return to the workshop

venue ater you've completed today's research, take a

ew minutes to review the Activity 07 Prepare or Week 3

Homework mater ials with your team on p.19.

RESEARCh REMInDER

1 People

2 Experts

3 Immerse yoursel in Context

4 Analogous Settings

gett the Mt t reeh

1

4

2

3

The team should try to cover as many o the Discover

Research Methods as possible. For a ull review o these

methods see p. 710 in the Week 2 Discover Readings.


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Activity

iteew mmt membeRemember to reerence the question guide you created. Depending on who you are talking to, you will want to tailor yourquestions to address this person specically. Remember to try and interview extreme users as well.

You can take notes below i you like or use your own notebook:


06


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Activity


06

iteew ExetRemember to reerence the question guide you created. Depending on who you are talking to, you will want to tailor yourquestions to address this person specically. Remember, or experts, it's also okay to communicate via telephone or Skypei they aren't readily available in person.



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Activity

immee el textVisit places, organizations and institutions that you can gather inspiration rom. Plan your observations by choosing placeswhere you can have experiences that are relevant to your challenge. Take notes and photos. Capture interesting quotes bytalking to people that spend time in these spaces. What do they love? What is rustrating? Draw sketches, plans and layouts.


06



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Activity


06


cdt l eehVisit places and situations that are dierent than your design challenge. These places should approach an angle o yourproblem in a unique way. What could you learn rom an amusment park about engaging experiences that you could apply tothe ruit aisle at a grocery store or waiting in line at a bank to open a new savings account?


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homeWork

cHoosEthe Weekly Leader or next week.

coorDinaTE

with your team to bring supplies or the Week 3 workshop.Post-it Notes or scrap paper and tape, elt pens or Sharpies,blank sheets o paper (notebook size or larger) should besucient. Don't orget to bring your notes rom this week'sDiscover research to class next week.

conFirMlocation & time or Week 3 workshop.

FinisHconducting your Week 2 Discover research. Make sureyou and your team have established a plan or gathering allthe inormation you would like to collect beore moving onto Week 3.

sHarEyour progress, pictures and comments on the Google+Community under your respective Design Challengediscussion categories. By sharing your learnings and insightson this platorm, people all over the world can better

understand how each design challenge varies depending oncontext. You can also get inspiration rom each other's projects.

rEaDWeek 3 Readings in advance o the Week 3 workshop.

prEparing For WEEk 35 minutes07

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