Date post: | 15-Apr-2018 |
Category: |
Documents |
Upload: | dangkhuong |
View: | 217 times |
Download: | 4 times |
1
WeekofOctober23,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
WHAT’S INSIDE
WEEK OF OCTOBER 23, 2016
Bloomingdale’sisrunningmoresalesthisweekthanitdidduringthesameweek lastyear.Theretailer isofferingshoppersuptotwo in-store-exclusive promotions and one online-exclusivepromotionthisweek; lastyearthisweek, itofferedno in-store-exclusive promotions and four online-exclusive ones.Bloomingdale’s extended its Buy More, Save More promotiononedaylongerforonlineshoppersthisyear.Theretailerisusingtextmessagemarketing this week,which it did not use duringthisweeklastyear.
MorePromotionsthanLastYear
JCPenney is promotingmore sales thisweek than it did duringthisweek last year. The retailer is offering up to one in-store-exclusivesaleandoneonline-onlysalethisweek,whileitoffereda single online-only promotion last year. JCPenney is running aPowerPenneyDaysSalethisweekthatitdidnotofferduringthesameweeklastyear.
FewerPromotionsthanLastYear
Kohl’sisrunningfewersalesthisyearthanitdidduringthesameweek last year. The company is offering up to three online-exclusive sales this week, while it did not offer any online-exclusivesaleslastyear.Kohl’sispromotingaYes2YouRewardsMemberspromotion forsixdays thisweek that itdidnotofferduringthisweeklastyear.
Macy’sisofferingmanyfewerpromotionsthisweekthanitdidlastyearduringthesameweek.Thecompanyisonlypromotingitsone-daySuperSundaySalethisweek.Duringthesameweeklast year, Macy’s offered several promotions, including adesignerpop-upsale,awebbusterssaleanddealsoftheday.
MorePromotionsthanLastYear
FewerPromotionsthanLastYear
2
WeekofOctober23,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
WEEKLY US YOY COMPARISON RETAILER 2016 2015
• 6-DayOnlineand5-DayIn-StoreBuyMore,SaveMorePromotiono Take20%offpurchasesof$100–$249.99,
25%offpurchasesof$250–$499.99and30%offpurchasesof$500ormore
o Loyallistsgeta$25RewardCardforevery$100purchase
• 12-DayOnlineandIn-StoreBeautyBenefitso Chooseaburgundy,grayorblacktotebag
withany$125beautypurchase• Men’sDesignerSale
o Save30%–40%onagreatselectionofdesignerstyles
o Extra40%offalmostallpermanentlyreducedmen’sitems
• In-Store-OnlyWomen’sDesignerSaleo Take40%offselectedregular-price
designerpre-fallandfallstyles• Online-OnlyClearancePromotion
o Extra30%offallclearanceitems,fortotalsavingsofupto75%offoriginalprices
• In-Store-OnlyClearancePromotiono Extra20%–25%offselecteditemso Extra40%offgreenticketreducedo Extra50%offredticketclearance
• TextMessagePromotiono Take$20offany$100purchasewhen
subscribedtoBloomingdale’stheOutletStorealerts
• 5-DayOnlineandIn-StoreBuyMore,SaveMorePromotiono Take20%offpurchasesof$100–
$249.99,25%offpurchasesof$250–$499.99and30%offpurchasesof$500ormore
o Loyallistsgeta$25RewardCardforevery$100purchase
• 16-HourOnline-OnlyHomeSaleo Save50%–80%onselectedhomeitems
• 1-DayOnline-OnlybMoneyPromotiono Spend$250–$499.99toearn$50
bMoney,$500–$749.99toearn$100bMoney,$750–$999.99toearn$150bMoney,$1,000–$1,499.99toearn$200bMoneyand$1,250ormoretoearn$250bMoney
• 16-HourOnline-OnlyCoatSaleo 50%offselectedstylesforwomen’s
coatsand40%–50%offselectedstylesformen’scoats
• 16-HourOnline-OnlyMen’sSaleo 50%–70%offselectedmen’sclothing,
shoesandaccessoriesfromRalphLaurenandmore
• 2-DayOnlineandIn-StorePromotiono Extra20%offpurchasesof$100ormore
(onlineonly)o Extra15%offotherpurchases
• 2-DayPowerPenneyDaysSaleo Rewardsmembersgeta$10bonusreward
for$50spento $5,$7,$9,$11andmoredealsbeing
offered,including$5boys’noveltyteesand$11thermalsorflannelshirts
• 9-DayIn-Store-OnlyRedZoneClearanceo Buyone,getone50%offonselected
apparelandshoesforthefamily• 9-HourOnline-OnlySale
o Extra30%offpurchasesof$100ormoreo Extra25%offpurchasesunder$100
• 5-DayOnlineandIn-StorePromotiono $10offpurchasesof$25o Extra30%offpurchasesof$100ormoreo Extra25%offpurchasesunder$100
• 2-DayOnline-OnlySaleo Extra50%,40%or30%offselected
originalandregular-pricedstylesinmostcategories
• 3-DayOnlineandIn-StoreFriendsandFamilySaleo Extra25%offselectedoriginal,regular,
saleandclearance-pricedproducts,andextra15%offwatches,salonproducts,opticalandportrait
• HomeSaleo 30%–50%offselectedstyleso 40%–50%offhomecollections
3
WeekofOctober23,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
RETAILER 2016 2015 • 10-DayKohl’sChargePromotion
o Extra30%,20%or15%offwhenKohl’sChargeisused
o Extra20%offpurchasesof$100ormoreand15%offpurchasesunder$100
• 2-DayPromotionso $10offhomepurchasesof$50ormoreo $10offtoypurchasesof$50ormoreo $10offmen’sandmen’sbigandtall
purchasesof$50ormoreo $50offluggagepurchasesof$200ormore
• 1-DayOnline-OnlySavingso Take30%,20%or15%offpurchase
• 6-DayYes2YouRewardsMembersPromotiono Extra20%offpurchases(membersearn
triplepoints)• 2-DayOnline-OnlyBeddingSale
o Extra20%offcomfortersandquiltso 50%offbeddingsets,collectionsandquilts
• 2-DayOnline-OnlyBabyandKidsSaleo Extra15%offbabyandkids’clothesand
shoes
• 11-DayOnlineand10-DayIn-StoreKohl’sChargePromotiono Extra30%,20%or15%offpurchase
whenKohl’sChargeisusedo Save20%onpurchasesof$100or
moreor15%onpurchasesunder$100• 6-DayKohl’sCashPromotion
o Get$10Kohl’sCashforevery$50purchase
• 1-DayDoorBustersPromotiono 50%–60%offsweaters,knitsandfleece
formenandwomeno 30%–50%offtopsandbottomsforkids
• 2-DayBonusBuysPromotiono 30%–60%offcomforters,setsand
quiltso 10%–40%offtoyso 20%–50%offcookware
• 5-DayOnlineandIn-StoreGreatToySaleo $10offtoypurchaseof$50ormore
• OnlineandIn-StoreMen’sFallSaleo $10offmen’sandmen’sbigandtall
apparel,dressandcasualshoe,andwatchpurchaseof$40ormore
• 1-DaySaleo 40%–50%offouterwear,fleece,
sleepwear,loungewear,robes,sweatersandknittopsforthefamily
• 1-DaySuperSundaySaleo Extra20%,15%or10%offselected
departmentso 25%–50%offwomen’scoatso 40%–60%offmen’ssuitingo 35%–55%offfinejewelryo 30%–50%offwomen’sshoesandhandbags
andhomeproductso $59.50LancômeleParisianHolidayCase
withanyLancômepurchase
• ExclusiveDiscountPromotiono Extra25%offonmostcategorieso Extrasavingsonyourpurchaseof$100
ormore• 2-DayOnlineandIn-StoreDesignerPop-
UpSaleandPriceBreakso 20%–70%offselectedstyleso 25%–50%offwomen’sdesigner
clothingo 25%–60%offmen’sdesignerstyles
• WebBustersSaleo 30%offandextra15%offselected
kitchenelectricso 40%offselectedwomen’sdesigner
clothing• DealsoftheDay
o 40%–65%offselectedfinejewelryo Extra25%offselecteddesigner
handbags• CliniquePromotion
o Free7-piecegiftwithany$27Cliniquepurchase
4
WeekofOctober23,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
US PROMO YOY HIGHLIGHTS 2016 2015
• Thisweek,CVSisoffering33%offregularretailpricesonallHalloweenhomedécorandabuy-one,get-one-50%-offpromotiononcandy.TheretailerisalsorunningabeautypromotionfeaturingL’Oréal,RevlonandMaybellineproducts.
• Ayearago,CVSpromotedsimilarproducts,includingbeautyitemsfromRevlon,Maybelline,Neutrogena,OGXandL’Oréal.Householdsuppliessuchaslaundrydetergentandbathtissuewerealsoonsale.
HALLOWEENSAVINGS
• Thisweek,Kmartisoffering50%offallHalloweencostumesandpromotingHalloweencandy.Theretailerisalsoofferingabuy-one,get-one-for-$1promotiononkids’footwear.Foroneday,KmartisgivingawayfreeHalloweenpailstokids12andunder.
• Lastyearduringthisweek,KmartalsopromotedHalloweencandy.Theretaileroffered40%offallHalloweencostumesandcapes.Foroneday,Kmartgaveawayfreecottoncandytokids12andunder.
CAPTURETHECANDY• Thisweek,TargetispromotingHalloween
candyandofferinga$2couponwiththepurchaseofanytwo14oz.orlargerbags.
• Lastyearduringthisweek,Targetpromotedabuy-one,get-one-50%-offsaleonallsweatersforwomenandmen.
5
WeekofOctober23,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comAmyLinResearchAssistant
HONGKONG:8thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223004406LONDON:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NEWYORK:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017
FungGlobalRetailTech.com