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SUSTAINABLITY & DESIGN @ DAVOS
A. DESIGN CHARETTE, NEW DELHI : 15th NOVEMEBER 2008
B. VISUALISING SUSTAINABILITY, NID - AHMEDABAD
C. SUSTAINABILITY POSTER THEMES
Hannah Jones,Vice-President,Corporate Responsibility,Nike, USA
Amarnath ShawShreya SardaAvinash Rajagopal
Prof. M P RanjanPraveen Nahar
Neeti Kailas
Paul Bulcke,Chief Executive Ofcer,Nestl,Switzerland
Mark G. Parker,Chief Executive Ofcer,Nike, USA
PROFESSIONALSParth Suthar
Prof. M P RanjanMr. Praveen NaharMr. Dinesh SharmaMr. Dinesh KorjanMr. Jogi PanghaalMs. Suchitra Seth
Mindy S. Lubber,President,CERES, USA
Aron Cramer,President & Chief Executive Ofcer,Business for Social Responsibility(BSR), USA
STUDENTSSimran Dhaliwal
Sowmya MenonNeha MandlikKanika BhardwajZinal PatelGaurav BhushanNeha YadavVikram Jolly
STUDENTSJoti Rani Rajput
GuruprasadPriyadarshinee MohapatraSanmitra ChitteAnand SabooMridhu MehtaPragya MishraVishnu Priya
Ricardo YoungSilva,President,Ethos Institute,Brazil
STUDENTSAmarnath Shaw
Amit ChordiyaMahaan GhoseNidhi RajoraAvinash RajagopalBrajendra Nandan PandaPoorva KelkarRahul Deshpande
MEANINGFULLY ENGAGE
CONSUMERS
INNOVATE OUT OF STUFF
INTO VALUE
EXPLORE EMERGENT
TECHNOLOGY
RETHINK CORE
BUSINESS MODELS
COLLABORATE ALONG
THE VALUE CHAIN
D. SUSTAINABILITY POSTERS IN USE, DAVOS : 30th JANUARY 2009
Retail & Consumer Group Industries,Discussions in progress,Posters in background
NID team at India Economic Summit at New Delhi, 15th Nov 2008
Digital artworks of poster available as pdf at http://www.designforindia.com
Participants at NID Workshop : 26 & 27 December 2008
Participants of Poster Visualising Team : 1st to 20th January 20 09
Vishnupriya NarayananAnand SabooMahaan Ghose
VISUALISING SUSTAINABILITY | DAVOS 2009
Sustainabili ty for Tomorrow's Consumers: India Innovation Charette :was organised on the 15th November 2008 at New Delhi as part of the India
Economic Summit 2009 under the auspices of the World Economic Forum.
The Charette consisted of mixed groups of business executives, sustainability
experts, social entrepreneurs, designers and design students, all workingtogether to build on the three pillars which dene the initiative were proposed by
the World Economic Forum team headed by Marcello Mastioni :
A. Business Case for Sustainability
B. Innovation for Tomorrows Business
C. Building the Framework Conditions
The day long discussions and workshop sessions at the Design Charette at NewDelhi saw six key themes emerge:
1. ENGAGE CONSUMERS: co-create and close the loop2. Move from stuff to VALUE BUSINESS MODELS: consume right, not less
3. Embrace OPEN SOURCED innovation: leverage copy left4. INTEGRATE to deliver innovation: collaborate along the value chain
5. REDEFINE THE CORE: meta-morph and reinvent
6. Leverage EMERGING TECHNOLOGY: put science at work
The making of the Sustainability Posters for World Economic Forum at Davos 2009
In order to take these themes forward, the National Institute of Design (NID) conducted a two day workshop, Visualising Sustainability forDavos 2009 and the same was organised on the 26th and 27th of December 2008, where six multidisciplinary teams of design students, faculty,and invited experts explored these six themes, in order to create detailed concepts within each of these broad frameworks.
The outcomes of this workshop was further developed by a core team of three faculty and sixstudents at NID so that these could be presented at the Sustainability for Tomorrow'sConsumers Governors Meeting Session, on the 30 January 2009 where CEOs of major globalcorporations would use these posters. What emerged was a set of ve posters that drew on thesix key themes that were proposed earlier in consultation with the World Economic Forum
organisers through online and telephonic discussions while the core team developed theconcepts and visualised the specic themes at the NID, Ahmedabad.
Ron Gonen,Chief Executive Ofcer & Co-Founder,RecycleBank, USA
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Organic and Recyclable
Thin veneers of bamboo are converted into party plate and container
which can be organically recycled.Bamboo is fast growing natural material with excellent carbonsequestration capabilities.
http://www.bambuhome.com/
Bambo Home Products
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Digital Car SharingZipcar
Zipcar and Flexcar are examples of a product being made into aservicei.e. people pay to use a service (use of a car) instead of
buying the product (the car itself).Zipcar claims to reduce car usage by individuals by as much as 50%and also that one Zipcar replaces 7-10 privately owned cars, givingpeople the option to share cars instead of everyone buying and
using their own.
http://www. zipcar.com
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Redening SanitationSulabh International
Since 1970, Bindheshwar Pathaks Sulabh International has worked to
liberate Indias human waste scavengers by employing low-cost, safe
sanitation technology.
Sulabh has built a commercially viable business model with a signicant
development impact. It has installed more than 1.4 million household toilets,
and it maintains more than 6,500 public pay-per-use facilities. Its technology
has freed 60,000 people from life as a scavenger.
http://www.sulabhinternational.org
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Women PowerMahila Gramudyog Lijjat Papad
Lijjat is more than just a household name for 'papad' (India's mostpopular roasted snack).
This womens cooperative started with a modest loan of Rs 80 and
now has annual saleThis exceeding Rs 3.1 billion by innovating anunconventional supply chain.
http://lijjat.com