Wego Social Marketing Proposition

WEGO.COM

A Social Networking Proposition

© 2009 – Illka Gobius | Digital PR Consultant

The Old Reality of Networking


Traditional versus New Events|Networking


The New Reality of Networking


People are connecting online


Now you can continuously network with


WHAT ARE THE MOST USEFUL TOOLS?

Social Networking Tools


Top 10 Social Networking Tools


Microblogging


Bookmarking


Video


Photosharing


Search


Professional


Professional


Social


Forums


City/Regional/Weekly



Reviews


SOCIAL NETWORKING TOOLS FOR THE WDA

LinkedIn, Twitter, Facebook, Ning,


Social Networking - A Career Advantage

Establish a group on LinkedIn

Conduct Research

Linked In - the community is the asset and it is unlikely that people will abandon the connections they have built up over years to try the next cool thing. There is a lot of stability in this model and time put into it is a worthwhile investment

& The WDA


How the WDA can take advantage


Take 5 mins to fill in the form


Build the community


Invite people to join


Invite people to join


Lead discussions, market research


Share news by RSS feeds


Discuss specifics


Build membership, share information


Get to know connections in detail


Manage Users


Post updates

Microblogging. Twitter’s biggest asset is the community of users. They are the ones giving the application it’s value and this crowd will not be easily herded into another platform without a very compelling reason.

& The WDA


Post updates on Twitter


Set up an account on Twitter


Fill in the Settings Box


Choose your notice preferences


Add your logo


Sign up for Hootsuite.com


Post tweets


TwitterSearch


Search: Singapore 9.15pm Sunday


What’s next for

But… friendfeed.com is


Establish a Business page on Facebook

Establish a Facebook Group

While huge, it also employs the ‘no monetization’ model. Connections can be made here, but what might be the most educational aspect of this application is the lesson it seems to be teaching us about massive scale not leading to massive money.

& The WDA


You are probably familiar with this:


And not as familiar with this:


Collect Fans


Lead Discussions


Write ‘notes’


Events, Blogs, Videos, Photos and more


Facebook Groups

Create a Facebook group


Create a group


Keep it brief, to the point


Share News


Control membership


Create your own social network

Ning & the WDA


Create an account


Create a Social Network


Presto! Instant Social Network


There is scope for the WDA to use Social Networking Tools

There is no real requirement for moderation

There is a strong opportunity for authentic communication

Social Networking is very time intensive

Social Networking is research rich, ideal for market research

Social Networking builds a community rich with resource and engages that community in continuous interaction

Conclusions


Contact Us

Illka Gobius | Digital PR ConsultantTel +65 9105 [email protected]://twitter.com/illkagobiusSkype: illkagobius

Date post:	29-Jun-2015
Category:	Travel
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Wego Social Marketing Proposition

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