Date post: | 13-Dec-2014 |
Category: |
Lifestyle |
Upload: | jesus-eduardo-campos |
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6 events, 1 per month Introduction of the topic of the month “#”
Engage followers through questions
Encourage followers to share their answers
become the center of discussion
Event 1 July 2013
Theme: #One beautiful summer day#
SUMMER CAN BE HOT AND UNBEARABLE, BUT IT CAN ALSO BE FUN! THROUGH THIS event we will ask followers to share with us their personal plan of a beautiful summer day. This will open the room for summer fashion advice from cc to all followers.
Platform: Weibo
Event 2 August 2013
Theme: #Love is…#Love is Cache-Cache#
Love is Cache-cache means that love is like playing hide and seek, one looks everywhere for love and when it’s found, one must chase after it. Using the qixi festival as our main focus, we will prompt the question: what is love? Generating a deeper connection between Cache-Cache and it’s followers.
Platform: Weibo
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
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July 2013
INTRODUCTION OF WEIXIN ACCOUNT
Event: One beautiful summer day�
LAUNCHING OF FIRST EVENT “ONE BEAUTIFUL SUMMER DAY”.
“ONE BEAUTIFUL SUMMER DAY”.
“ONE BEAUTIFUL SUMMER DAY”.
BEGIN #LOVE IS…# EVENT (QIXI FESTIVAL) . 1 WINNER PER WEEK.
EXPLANATION OF QIXI EVENT
BEGIN #LOVE IS…# EVENT (QIXI FESTIVAL) . 1 WINNER PER WEEK.
REVIEW METRICS
REVIEW METRICS
REVIEW METRICS
July 2013 Event: One beautiful summer day�Sunday Monday Tuesday Wednesday Thursday Friday Saturday
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#LOVE IS…# EVENT (QIXI FESTIVAL) . 1 WINNER PER WEEK.
#LOVE IS…# EVENT (QIXI FESTIVAL) . 1 WINNER PER WEEK.
#LOVE IS…# EVENT (QIXI FESTIVAL) . 1 WINNER PER WEEK. BEST ANSWERS WILL BE REPOSTED
REVIEW METRICS
REVIEW METRICS
REVIEW METRICS
Event 3 September 2013
Fashion week. Fashion is your style. Creation of a mini site with a dressing game where followers will be able to create their own combination of clothing and get the price of the outfit.
Event 4 October 2013
Golden week event. Where would you like to go?
Platform: minisite
Platform: weibo
Event 5 November 2013
11/11m singles day. Creation of a mix and match game using different items (accessories, clothing, etc.)
Event 6 December 2013
Wishing on a snowflake. With the creation of a minisite, users will be able to share their chrismas/new year’s wishes in the form of a snowflake. Random winners will be chosen every week.
Platform: minisite
Platform: minisite
Other ideas Theme
@Cache Cache one clan
Form
AcCvity to spread the brand
concept online
Func0on
Through the dissemina0on of the
concept we can clarify the brand
target market and gather them
together.
Concept 1.
Create and release the “Cache Cache one clan” theme, which will be the
name for those who love the Cache Cache style, Cashe Cashe ‘Hide and Seek’
expresses the free spirit of the Cashe Cashe group; and makes people
reminisce the ‘Hide and seek’ days of their childhood.
2.
Create a “ Cache Cache one clan” minisite (or add this page to the Cache
Cache official website)
3.
Launch the “@ Cache Cache one clan” event, encouraging followers to tag
(share, invite) one of their friends who has the typical features of a Cache
Cache clan member. If a person becomes a Cache Cache one clan website
fan then they will have the chance to get an item of apparel.
Other ideas Theme
The reason why you wear “it”
Form
Large-‐scale crea0ve survey ac0vity
Func0on
The survey will expose how well
consumers understand the brand.
Concept 1.
Create an interesting questionnaire, at the beginning of
each questionnaire the participant will be asked to choose
a piece of clothing from the wardrobe, then the survey
will begin (the questionnaire will be based on 360 degree
views of clothes), and netizens will reply to the question
“Why would you wear it?”.
2.
The result of the survey on every item of clothing in the
wardrobe will be displayed on the main webpage,
attracting netizens to read it and creating browsing
interest.
3.
At the end, each item of clothing in the survey can be won
by an appointed ‘owner’, this ‘owner’ is the person who
most understands the clothing item.
Other ideas Theme
The 20-‐day
transforma0on diary of
the girl next door
Form
Plot, online movie
Func0on
Through the diary of the girl next
door, show the changes that the
brand fashion culture can make on
the target audience and the self-‐
realiza0on it can bring.
Concept 1.
The Valentine’s collection theme is “The 20 day transformation
diary of the girl next door”, the plot details her
transformation, including her future clothing, emotional
stories, dialogues etc.”
2.
After determining the plot, we will take pictures and writing
the transformation diary for every day. We will use the script
and the pictures together to express the story.
3.
After 20 days, we will create the movie “The 20 day
transformation diary of the girl next door”, and disseminate it
on various internet platforms.
Example 1 #Cache Cache colours# The colour blue is a natural remedy to relax. Even if “blue” is often related to “melancholy”, at the same time this colour is also know to increase the self-confidence, reduce the stress and help keep the mind in balance. Put on a new t-shirt and let your mind and heart release.
#CC色诫#蓝色是一种天然的心情“放松剂”。尽管blue一直等同于蓝色和忧郁,但这种颜色也能增强自信心、减轻压力,且有助
于使人心态平和。当轻薄柔软的蕾丝环拥双肩,就让不设防的心思肆意泛滥吧。
Example 2 #CC summer# Beautiful flowers, sweet and fresh colours, adorable accessories…they all make the summer so romantic! Take off your old clothes, change your style, give yourself a big surprise with CC!
#CC一夏#缤纷绚丽的花朵,甜蜜活泼的色彩,精致可爱的小物……无一不在渲染这个夏日愈演愈烈的烂漫气氛。收起乏味的习惯,换一种不曾尝试过的风格,和CC一起给自己个大大的Surprise吧!
Example 3 #CC shooting# Use the red and the light blue to create a marine look, put a sail, an anchor and a medail on your t-shirt: you new British-nerdy style is ready, full of summer enthusiasm! Come on, let’s go to meet the 80’s!
#CC街拍#以红白蓝为主色调的海军风Look,加入帆船、船锚或者勋章等图案和配饰的点缀,英气逼人的同时,不乏纯真
俏皮。充满度假风情的清新海风已经吹来,来吧,向80年代致敬!
Example 4 # CC Club# Chatting time! Among all the cinema releases big movies from 2013 to 2015, which one are you actually looking for? 1.《Avatar2》2.《The man of Taiqi》3.《World of Warcraft》4.《Pirates of the Caribbean》5.《Ghost blows》6.《Kongfu Panda 3》7.《Star wars 7》8.《Mission impossible5》9.《Prometheus2》10.《Terminator5》9
#CC Club#闲聊时间到!2013-‐2015上映大片盘点,来说说你最期待的是哪部吧!1.《阿凡达2》2.《太极侠》3.《魔兽世界》4.《加勒比海盗5》5.《鬼吹灯》6.《功夫熊猫3》7.《星球大战7》8.《碟中谍5》9.《普罗米修斯2》10.《终结者5》
Official Microblog fans increased by 6,957 on June 1st alone and fans increased in total. Event page for La Rose de Monaco�
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Microblog fans increased from May 2nd – Jun 1st
Guess Who from the shadow Period: May 5th – 18th
Douban promotion activity Period : May 7th - 25th �
Share a Beautiful Memory Period: May 21st
3 Official Microblog activities to win 4 event invitations
New topics for Grace Kelly Campaign:
• the Rose of Monaco
• Royal Stories
• Monaco Introduction
• Montblanc brilliant events
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Microblog online live!
• 4 postcards in shop and reception to invite guests for Sina Live broadcast�
• Press conference Microblog online post �
• Sina online live warm up�
• Event Microblog online post �
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Microblog online live!
• PC Microblog Page AD : 4,000 Clicks �
• Live Broadcast Pre-announcement for La Rose de Monaco: May 30th to Jun 1st �
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Sina microblog online live page: more than 3,600 comments on June 1st
Event introduction�
Video online event: From red carpet show to unveiling moment�
Online guests: celebrities and kols�
Event Forum: Official microblog and sina users discussion area �
Official Weibo:
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Celebrities and KOLs transferred and spread official Microblog content �
CelebriCes �
KOLs reposted the microblog content about the event �
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