Welcome!1. SpringerLink relaunch2. Global eBook Usage Trends

Timon Oefelein

Account Development Manager

Marketing

eBook Usage Statistics Revealed 2

• Springer Relaunch - 10 minutes

• SpringerLink Part I - Overview, 30 minutes

• SpringerLink Part II - Hands-on, 30 minutes

Break at 11am - 15 minutes

• eBook Usage Statistics - 25 minutes

Agenda

eBook Usage Statistics Revealed 3

• Biggest ever study of it’s kind, 2007

• Emailed over 10,000 journal contributors

• Springer not mentioned as sponsor of study

Completed 1000 tests and surveys

1. Test: Do a task on SL and 3 other websites, recorded mouse/click behavior

2. Survey (online):

a) Rate importance of various functionalities, eg. search

b) Rate how well websites carries out..

Usability Study

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Urgent Action Strengthen

HoldNo Action

Results

High

Importance

Low

Lower Satisfaction Higher

SearchViewing

Navigation

DesignUsefulness,

comprehensibility, completeness of content

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Key Takeaways

• Enhance user experience through new navigation and design

• Strengthen the search function

• “Look inside” preview

• Increase findability by suggesting related docs

• Allow libraries to co-brand the site

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Beta SpringerLink

What you will find:

New design and basic layout

Enhanced navigation, with cockpit

Improved search and browse

Major new feature: Look inside preview

Major new feature: Related docs

Refinement filters

Hierarchical subject system

Still to come:

Pay-per-view

MyCopy

Personlization and admin features

Enhanced performance

All eBooks with Look inside

Protocol subject collection

eReference enhancement

Updated FAQs

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Timeline