WelcomeLoren Gray
Director of eCommerceOcean Properties Ltd & Affiliates
Generating Revenue in Hospitality
‘Old School Style’ with Today's Tools
The One You Talk About
The One You Actually HadTwo Vacations
So we’ve come along way right?
Cell phone if you break down
GPS for where to turn
Guide to the biggest ball of twine that you might drive by
DVR or smart phone or tablet for the kids
Online ‘Everything’
Guest satisfaction is still king!
Advocates, (as we now call them) are spreading the word of mouth, and its still the best business marketing that you
can have.
Advertising “is the means of promoting the sale of ones
products.”
Marketing “is the means of identifying your brand, who
you are and what you are.”
CommunicationReasonable two way communication, or as my
parents told me there are two ways to listen and one way to talk… for a reason.
CommunicationNewspapersMagazines Brochures
Roadside Signs
Chamber of Commerce Hotel Index
AAA
WORD OF MOUTH
Final SolutionAdvertising?MARKETING
Two QuestionsHow are they coming
to us?How will they use
what they discover?
There are only three types of people we
deal with…Those who have done business with us before
Those who know about usThose who don't know about
us
PASTPRESENTFUTURE
Transient
Group
What’s our focusFacebook Twitter Google+
Linkedin Pinterest TripAdvisor
Yelp Foursquare Instagram
Foodspotting Banjo Vine
2,000 'fans' is base critical mass for an active self creating community
Consistency beats brilliance any dayCreate a 'Voice' and stick with itHave as many trusted admins as you can solicit at your
property for postsIts costs about $1 per new follower when advertising for
themVideo / pictures / links / posts order of successTime your posts to the benefit of your guest not yoursTake time with your images (correct size and content)
remembering you can promote yourself with them nowDon't have Fridays fish special on Saturdays board
Things I have Learned
What are the 9 types of Postings?
Photo Video Link Status
Question (Poll)
Photo album Offer Milestone
Event
Third Party Services
Who Does Facebook Ad’s?Let’s Talk About
Power Editor
Did you know you can GEOFence an
FB ad?
Did you know with an authorized
Facebook Vendor you can do retargeting through the
Facebook Exchange?
Did you know you'll be able to in
July begin to promote VIdeo ads
in Facebook?
What Do We Talk About?
The 50/30/20 Guide50% News30% Personality20% Business
How To Avoid Content ‘Burnout’
FamilySoft AdventureEco / GreenHistorical & CulturalRomance Dining &
NightlifeOff the Beaten PathProperty AmenitiesCross Property /
Destination Promotion
Massive Stats To Use Only From A Download
Tools To Schedule With
All This Is Not Just About Transit
Business
Wrap Up"I don't want to market to
everybody, I want to market to you"
Questions
Thank [email protected]
813-421-GRAYFacebook.com/loren.gray
Twitter.com/lorengrayLinkedin.com/in/lorengray