Welcome

Dial in:Conference Line #: 1-877-885-3221

Passcode: 5775274

To mute and unmute your line, press *6.Feel free to use the chat function to share

thoughts or questions.

Agenda

1. Welcome and Roll Call2. Check-In3. Grantee Showcase4. September Editorial Calendar5. Next Steps

Check In

What did you try coming out of the

conference? What worked? What didn't?

Please type your responses into the chat.

Grantee Showcase

Gallery Walk

Case Study:CCHI California

We swooped on the meme idea brainstormed at the FFL in-person did it as a promoted post. Got lots of clicks on the image, good feedback

and 4 new people liked our page in the few days following.

Case Study:Texas

We’re sharing images like these in the last two weeks of August to reinforce how health care reform is already helping Americans.

HEADER

The is where we put the main point that we want to make, which we then illustrate with 3 points below:

SUBHEAD 1

The first illustrative factoid or whatever goes here. It should be very concise yet pointed.

Sub-Sub 1

The second illustrative factoid or whatever goes here. It should also be concise and pointed.

Sub-Sub 2

SUBHEAD 3

The third illustrative factoid goes here. You guessed it…concise and pointed is what it should be.

Sub-Sub 3

SUBHEAD 2

Case Study:UtahUtah LOVES the text overlay

We capitalized on a commencement speech by George Saunders that had gone viral.

It is one of the best performing posts we have shared in several weeks.

Case Study:

California

Case Study:

CaliforniaJoint brainstorming an open enrollment editorial calendar

Time period Theme

9/15/13 – 9/30/13 Countdown to open enrollment…

10/1/13 – 10/15/13 Enrollment is open; Enroll now!

10/16/13 – 11/15/13 Success; it’s easy to enroll in coverage

11/16/13 – 11/30/13 Normalizing a culture of coverage; everyone is signing up [use numbers, photos, “I’m a Covered Californian”]

12/1/13 – 12/15/13 Countdown to deadline for coverage effective 1/1/14

12/16/13 – 3/31/14 Enroll, enroll, enroll….TBD

Case Study:

CaliforniaOther themes and principles for open enrollment

outreach:• celebrate victories along the timeline;• reinforce the hard work still to do;• give “thank yous” to leaders/champions; • try to stay positive;• show proof that its working; and • speak to the constituencies being served

Editorial Calendar

Live Demo

Next Steps

What action step will you commit to trying between

now and the next call?

Type your responses into chat and we’ll ask you to unmute (*6) to share.

Thanks!

The next webinar is scheduled for:Thursday, September 26, 2013

2-3pm ET/11am-12pm PT

Please contact your Spitfire coach if you have any questions about today’s

presentation.