Welcome and introduction

Ole Grøndahl HansenGeneral Manager

PVC Information Council DenmarkPlasticiser conference 20 September 2007 in CPH

Content of introduction

• PVC Information Council DK – who are we and who are paying us?

• PVC consumption today and tomorrow• EU and PVC• Vinyl 2010 • Things have changed: from defence to

promotion• Today’s programme

PVC Information Council DK

Since 1995 representing the European PVC industry in Denmark. Financially supported by Danish PVC converters.

www.pvc.dk

PVC consumption today and tomorrow

soft PVC30%

rigid PVC70%

Global: 2006: 33 million tons 2011: 41 million tons

Phthalates and Plasticisers

6 million tons plasticisers 1 million tons plasticisers

Today 93 % of plasticisers are phthalates

EU and PVC

• During most of the last two decades, PVC has been centre of controversial debate

• Over the last ten years, numerous of official reports have been published by the EU Commission and others

PVC in the EU system

1997: End of Life Vehicles1998: Horizontal studies2000: The Green Paper2000: Public hearing and consultation2001: Parliament resolution ? : Communication on PVC?

Parliament Resolution – highlights

• Strong opinion on heavy metals• More recycling necessary• Commission to examine alternatives• Critical to phthalates

Conclusions of EU LCA report

• Products, not materials, should be dealt with in LCA

• No clear winner• All types of material have their

strong and weak points• Long durability of PVC building

products is decisive

How does the European PVC industy respond to this situation?

Vinyl 2010 established in 2000

The Voluntary Commitment of the PVC industry

A SECTOR GROUP OF CEFIC

Vinyl 2010

• PVC resin production • Use of additives • Development of recycling

schemes • Financial scheme

Vinyl 2010

Characteristics of the Voluntary Commitment

• Involves more than 23,000 companies and 500,000 jobs

• Answers the concerns raised in the Green Paper• Addresses key issues across the whole life-cycle• Covers the period 2000-2010• Measurable targets• Intermediate and final deadlines• External verification (by independent third party)• Monitoring committee• Annual public report

European Parliament today

2007 voting in Parliament on proposed new directive on PVC: 662 members: NO 17 members: YES

From defending to promoting PVC

PVC a Creative World

”Behind every mass produced industrial product, poetic beauty can be found”

Riccardo Giovanetti

10 categories

PVC and lightingPVC and lightnessPVC and transparencyPVC and flexibilityPVC and rigidity

PVC and decorationPVC and softnessPVC and reusePVC and integrationPVC and interactivity

PVC in Art and Design

PVC – a Creative World an exhibition in Horsens and Vedbæk

Medical Devices

PVC industry communicates to the medical device industry

Things have changed!

PVC in Danish Design Center 2007

On todays conference

The Conference

1session: The Producers2session: The Authorities3session: The Politicians4session: The Alternatives

End of introduction – let’s get started!