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Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 | Welcome back to...

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Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com Welcome back to the Ops Series
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Page 1: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

Welcome back to the Ops Series

Page 2: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

Remaining Schedule

May 16:

Top 3 Legal Issues Affecting Franchisee Support

May 18:

Going from Good to Exceptional:Delivering a Customer Experience that Sets Your Brand Apart

May 23:

Bridging the Training & Support Gap

Page 3: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review

2017 Ops SeriesBuilding a Solid Communications Foundation with a Communication Audit

May 11, 2017

Page 4: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

Panelists:

Art ColeyPrincipal, CGI/CDO, InXpress

Jami HahnFounder

Forward Communication Strategies

Jeff HuberPresident & CEO

Home Instead Senior Care

Page 5: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

A Look at the Data

Page 6: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

Communications as a strategic function

Page 7: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

What is a communications audit and why do it?

Page 8: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

What a communications audit reveals

Page 9: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

Applying the results to achieve your business objectives

Page 10: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

Ideal vs. actual frequency of communications

Page 11: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

Monitoring number and frequency of communications

Page 12: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

Tools and technologies that can help

Page 13: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

Assigning responsibility for coordinatingcommunications

Page 14: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

Internal vs. third party audits

Page 15: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

Measuring the effectiveness of your communications

Page 16: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

Benchmarking changes and improvements

Page 17: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

Utilizing franchisee focus groups

Page 18: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

Panelist Q&A:

Art ColeyPrincipal, CGI/CDO, InXpress

Jami HahnFounder

Forward Communication Strategies

Jeff HuberPresident & CEO

Home Instead Senior Care

Page 19: Welcome back to the Ops Series€¦ · Franchise Business Review | 866.397.6680 |  Welcome back to the Ops Series

Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

Next Time…

Top 3 Legal Issues Affecting Franchisee Support

Lane FisherPartner

Fisher Zucker

Brian SchnellPartner & Chair of Franchise

PracticeFaegre Baker Daniels


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