Welcome Guide 2016 BA (Hons) Music Marketing & Promotion

Jack Collins, Music Journalism,

UCA Epsom

In this section you’ll find your enrolment and induction timetables. Please take careful note of the dates and times you’ll need to attend during your first week.

INDUCTION AND ENROLMENT TIMETABLES

If you’re not able to make any of these dates, please let your Campus Registry contact know as soon as possible. You can find their contact details in this Welcome Guide.

UCA Welcome Fair: drop in for information about UCA services.

Join Epsom Does Music and other clubs and societies.

TIME LOCATION

MONDAY 12TH SEPTEMBER

2:00 - 4:00 PM LR002

Refectory4:00 - 6:00 PM

TUESDAY 13TH SEPTEMBER

2:15 - 3:30 PM Auditorium

WEDNESDAY 14TH SEPTEMBER

Projectspace

THURSDAY 15TH SEPTEMBER

FRIDAY 16TH SEPTEMBER

ACTIVITY AND DATE

Meet the Music Journalism team and campus tour

All Students - Campus welcome - visit the Refectory for your free

drink and meet staff and students on campus

Library, Student Services, Health & Safety and IT Inductions

11:00 AM - 12:30 PM

10:30 - 11:30 AM Projectspace

Timetable Introduction & Unit Briefings

Enrolment - Please bring your passport and qualifications

Room LR002

MUSICAL MYSTERY TOUR OF LONDON

If leaving from Epsom, you will have to buy a London Zones 1-3

travelcard and catch the 10.05am train from Platform 4.

3:30 - 5:00 PM LR002Music Quiz

12:00 - 3:00 PM

Room LR0022:00 - 3:00 PMStudent presentations on Music Treasure Hunt

Students’ Union social event

1:30 - 2:00 PM GalleryStudents’ Union Presentation

Projectspace4:00 - 6:00 PM International and EU Welcome Event

(An event for new non-UK students which includes a

welcome from the leadership team, free food and drink and an

opportunity to meet other new students)

2:00 PMMusic Treasure Hunt

WELCOME

If you have any queries please contact:

Jackie ForrestCampus Registryjforrest@uca.ac.ukTel: 01372 202560

An answer phone service is available on theabove line for any out of hours enquiries.

UCA EPSOMThree years full-time

Welcome to UCA! We’re delighted you’ve chosen to study with us and become part of our creative community. To help you prepare before joining us in September, this guide outlines your reading list, the equipment you’ll need for your course, and any projects you should do over the summer. Remember to look at your course timetable in this guide too.

If you have any questions, the contact details for your Faculty are below – get in touch and they’ll be happy to help. We look forward to seeing you at UCA.

Jack Collins, Music Journalism,

UCA Epsom

PRE-ARRIVAL In this section you’ll find a list of activities to complete before you join us in September.

The lists below include books and films which will be useful to you throughout your degree, and will help you gain the essential critical and cultural awareness needed for this course. It will be useful if you have read and seen a few of the items below before enrolment, to gain a contextual understanding of the subject. Please continue to engage with these.

MUSIC INDUSTRY PUBLICATIONSmusicbusinessworldwide.com musicweek.com

MUSIC INDUSTRY BOOKSRecord Label Marketing (2016) A Macy & T Hutchison

This Business of Concert Promotion and Touring: A Practical Guide to Creating, Selling, Organizing, and Staging Concerts (2007) Barnet, R.

Social Media Promotion for Musicians (2013) B Owsinski

Music Business 101: For Aspiring Producers, Writers, Musicians, Singers, And Future Record Moguls (2016) by Brian Wesley Peters

All the Rave: The Rise and Fall of Shawn Fanning (2016) by Joseph Menn and John Rubinstein

The Last Sultan: The Life and Times of Ahmet Ertegun (2012) by Robert Greenfield

Peter Grant: The Man Who Led Zeppelin (2006) by Chris Welch

Sean “Diddy” Combs: A Biography of a Music Mogul (2014) by Jen Jones

Follow the Music: The Life And High Times Of Elektra Records In The Great Years Of American Pop Culture (2014) by Jac Holzman and Gavan Daws

Becoming Elektra: The True Story of Jac Holzman’s Visionary Record Label (2010) by Mick Houghton

Motown: Music, Money, Sex, and Power (2005) by Gerald Posner

It’s One For The Money (2015) by Clinton Heylin

Cowboys and Indies: The Epic History of the Record Industry (2015) by Gareth Murphy

How Soon is Now?: The Madmen and Mavericks who made Independent Music 1975-2005 by Richard King

So What: The Life of Miles Davis (2003) by John Szwed

MORE MUSIC BOOKSBangs, Lester (2003), Mainlines, Blood Feasts and Bad Taste: A Lester Bangs Reader, London: Serpent’s Tail

Byrne, David (2013) How Music Works, Edinburgh: Cannongate

Des Barres, Pamela (2005), I’m with the Band: Confessions of a Groupie, London: Helter Skelter

Kent, Nick (2007), The Dark Stuff: Selected Writings on Rock Music 1972-1993, London: Faber and Faber

Kent, Nick (2010), Apathy for the Devil, London: Faber and Faber

Ogg, Alex (2006), No More Heroes: A Complete History of UK Punk from 1976 to 1980, London: Cherry Red Records -Stein

Smith, Patti (2011), Just Kids, London: Bloomsbury

Sugerman, Danny (1991), Wonderland Avenue: Tales of Glamour and Excess, London: Abacus

Woronov, Mary (2008), Swimming Underground: My Years in the Warhol Factory, London: Serpent’s Tail

READING LIST

Jack Collins, Music Journalism,

UCA Epsom

SIGNIFICANT BOOKS BY DECADE

1950sAbsolute Beginners by Colin MacInnes

The Naked Lunch by William Burroughs

1960sGroupie by Jenny Fabian

The Electric Kool-Aid Acid Test by Tom Wolfe

1970sFear and Loathing In Las Vegas by Hunter S Thomp-son

The White Album by Joan Didion

1980sNowhere to Run: The Story of Soul Music by Gerri -Hershey

1990sHigh Fidelity by Nick Hornby

2000s45 by Bill Drummond Black Vinyl White Powder by Simon Napier Bell

2010sRetromania by Simon Reynolds Girl In A Band by Kim Gordon

FILMS AND DOCUMENTARIES

-8 Mile -20 Feet From Stardom-24 Hour Party People -Artifact-Access All Areas: A Rock & Roll Odyssey -Almost Famous-Amy-Anvil! The Story of Anvil -Coal Miner’s Daughter -Cobain: Montage of Heck-Control -Crazy Heart -Crossroads -Deal or no Deal: The Music Industry Today-Dig!-Dreamgirls -Eddie and the Cruisers -Good Vibrations

-Great Balls of Fire! -High Fidelity -Hysteria – The Def Leppard Story -Lady Sings the Blues -Last Days -Leadbelly -Let’s Get Lost -Music Moguls (BBC Four)-Miles Ahead-Prespauseplay-Quadrophenia -Ray -RiP: A remix Manifesto-Searching For Sugar Man-Sid and Nancy -Sound City-Still Crazy -The Blues Brothers -The Doors -The World According to John Coltrane -The Howlin’ Wolf Story -The Jazz Singer -The Last Waltz -Thelonious Monk: Straight, No Chaser -This is Spinal Tap-Walk the Line -Warning: Parental Advisory -What’s Love Got to Do With It -You Think You Really Know Me: The Gary Wilson Story-Vinyl (Sky Atlantic TV).

RADIOThe Business of Music (Radio 4 series)

Please have a notepad and pen, and your own computer or laptop will be essential. We use Apple here, so that would be advisable as it’s also often the platform used in industry.

Before starting the course in September, it would be useful to start thinking about marketing and promotion and ponder some of these:

-How do you discover new music?-What does music mean to you?-Who are your favourite artists, and why?-Is any publicity good publicity?-What would be your Desert Island Discs - choose three songs that you’d want to have with you if stranded on a desert island-Name your guilty pleasure track - the un-coolest song that you love-Have there been any marketing campaigns around record releases, tours or branding that you’ve been aware of this year?

SUMMER PROJECT EQUIPMENT

uca.ac.uk