WELCOME JEDCO Johnston Development Forum March 31, 2005 Goal of the Forum: To inform...

WELCOME

JEDCOJohnston Development Forum

March 31, 2005

Goal of the Forum: To inform developers/builders of current issues and

projects that have an impact on development opportunities in and around

the City of Johnston.

Agenda4:30 – 4:40pm

Welcome– Dallas Patterson, President

of JEDCO– Brian Laurenzo, Mayor of

Johnston

4:40 – 5:00pmDevelopment Opportunities in Johnston– Jim Sanders, Johnston City

Administrator

5:00 – 5:20pmKeynote Speaker– Jeff Rossate, Iowa

Department of Economic Development

5:20 – 5:30pmPolk County Comprehensive Plan Update– Jim Elza, Polk County

Planning Director

5:30 – 5:45pmClosing Comments– Phil Dunshee, JEDCO

Executive Director

5:45 – 6:30pmReception and Networking

JEDCOJohnston Development

Forum

Welcome:Dallas Patterson, President of

JEDCO;Brian Laurenzo, Mayor of Johnston


ForumDevelopment Opportunities

in Johnston:Jim Sanders, City Administrator

City of Johnston

Latest Statistics Regarding Growth in Johnston

Year Building permits Population CumulativePopulation

2001 206 – single family (detached)

98 – single-family (attached)

32 – multi-family

857 9,506

2002 226 – single family (det)30 single-family (att)

152 – multi-family

977 10,483

2003 253 single-family (det)90 – single family (att)

204 - multi-family

1,259 11,742

2004 324 single-family (det)65 – single family (att)

1,092 12,834

Future Growth of Johnston, Beyond the Current Boundaries

Far North

Northwest

Mixed Use Center Along Merle Hay Road

Central Basin Study

Residential Development Opportunities

Commercial Development

Public Improvement Plans

Municipal Separate Storm Sewer System (MS4) Permits

• Program (permit) elements:– Public Education and Outreach– Public Participation/Involvement– Illicit Discharge Detection and Elimination– Construction Site Runoff Control– Post Construction Runoff Control– Pollution Prevention/Good Housekeeping

Phase

II

Phase II Cities and University locations in Iowa (MS4 permits)


ForumKeynote Speaker:

Jeff Rossate, Iowa Department of Economic Development

15

Attracting and Maintaining Businesses

Iowa Department of Economic Development

16

Starting Point….

• 70-80% of all economic growth comes locally• Have a strong existing industry philosophy

• Six “P’s” are a must• Attraction of new firms will diversify an economy• Expansion of existing firms will solidify an economy• Balance of each is required• Public-Private Partnerships result in the best opportunities

17

Iowa Dept. of Economic Development

• Focused on expanding existing industry• Attraction and support of new investments in Iowa• Success has come due to many factors

• Staff• Programs• Partners• Communities• Economy

18

Iowa Successes

• In the 21 months since the original Iowa Values Fund has been in existence:

• 242 companies have received assistance through IDED• Those projects have taken place in 77 counties• Will result in $2.5 billion in capital investment• Creation or Retention of 16,284 jobs at an average starting

salary of $37,500• 70% of the companies have less than 100 employees• 67% are existing or start-up companies• 80 are new to Iowa

19

How does a firm choose a location?

• Market opportunities drive location decisions• Cost reductions force location decisions• Very few business location decisions are driven by non-

economic reasons (individual decisions are driven by non-economic reasons)

• Geographically variable operating/access parameters drive most economic factors in specific site locations.

20

Location Decision Process

1. communicate project to appropriate state and community representatives

2. translate goals, objectives and critical success factors into screening criteria

3. compare operating costs and operating conditions

4. determine candidates for further analysis

1. communicate project to appropriate state and community representatives

2. translate goals, objectives and critical success factors into screening criteria

3. compare operating costs and operating conditions

4. determine candidates for further analysis

market accessmarket access

transportationtransportation

labor marketlabor market

costscosts

sitessites

top 3-5 candidatestop 3-5 candidates

drill-downprocess

drill-downprocess

least specificleast specific

most specificmost specific

Screening Screening Strategy Due diligence Negotiations Implementation

When most Economic Development officials are contacted!

21

Drivers and Factors

• Costs are the key factor for the majority of projects• some companies screen strictly on costs to narrow the field• often very focused on costs early in the engagement,

but may lower the bar once trade-offs are understood• a threshold screen

• “…eliminate all areas with wages over 10% above the regional/national averages”

• Performance-based solutions are key for some talent and market driven projects• screen almost entirely on non-cost, operational factors such

availability of technical talent, access to a specific customer, etc.

• Costs are the key factor for the majority of projects• some companies screen strictly on costs to narrow the field• often very focused on costs early in the engagement,

but may lower the bar once trade-offs are understood• a threshold screen

• “…eliminate all areas with wages over 10% above the regional/national averages”

• Performance-based solutions are key for some talent and market driven projects• screen almost entirely on non-cost, operational factors such

availability of technical talent, access to a specific customer, etc.

22

Location Decisions

• the site selection process is…• a difficult and often infrequent decision for most companies• emotionally charged and politically sensitive

• ..and very often quite confidential

• time sensitive• phased, and generally disciplined and methodical,

• though can evolve and change quickly

• driven by variable costs and performance

23

Location Decisions

• economic and globalization trends are…• creating intense pressure to reduce costs

• forcing consolidation and rationalization of assets• forcing a re-focus on long-term operating costs• chasing labor intense operations to low cost labor countries

• increasing the need for highly skilled technical workers• creating deep technology clusters• creating deeper relationships with universities, research institutes,

and training providers (and their facilitators)

24

How does this affect Johnston?

• The metro area continues to see development and growth• New prospects to IDED are shared with the Greater Des Moines

Partnership ---this is your conduit. • We will assist with any available and applicable programs the

legislature provides, assuming the client qualifies…• Depends on what Johnston wants to become long term• Are your available properties for business development listed

on the Location One Information System (LOIS)?• Are you visiting the HQ of existing industry?

• Balanced approaches for existing and new firms will ultimately bring the greatest success to communities


ForumPolk County Comprehensive

Plan Update:Jim Elza, Polk County

Planning Director

Polk County Comprehensive PlanPolk County Comprehensive Plan

Background InformationBackground Information

Planning Planning AreasAreas

Background Study Background Study

• Natural ResourcesNatural Resources

• InfrastructureInfrastructure

• Development PatternsDevelopment Patterns

• DemographicsDemographics

Vegetation - Vegetation - Land CoverLand Cover

Hydrology - Hydrology - Flood Zones Flood Zones

and and Watershed Watershed BoundariesBoundaries






Water Water Service Service AreasAreas

• WRA Facility Plan UpdateWRA Facility Plan Update– Ankeny, Altoona and Bondurant to Ankeny, Altoona and Bondurant to

connect to regional systemconnect to regional system– ““Expansion projects” - Expansion projects” -

• Four Mile Interceptor improvements, Four Mile Interceptor improvements, extension extension

• Little Four Mile Interceptor extensionLittle Four Mile Interceptor extension• Mud Creek Interceptor and Little Four Mud Creek Interceptor and Little Four

Mile Interceptor – South BranchMile Interceptor – South Branch

– Local projects: Saylor Creek SewerLocal projects: Saylor Creek Sewer• Water, sewer, land use Water, sewer, land use

relationshipsrelationships

Wastewater Treatment Wastewater Treatment

Parks, Trails, Parks, Trails, Open SpaceOpen Space






BuildingBuilding LocationsLocations

Housing Housing

• 166,010 housing units (2003)166,010 housing units (2003)– 6% increase since 20006% increase since 2000– 22% since 199022% since 1990

• 90% within municipalities (2000)90% within municipalities (2000)






DemographicsDemographics

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

1970 1980 1990 2000 2003

Po

pu

lati

on

Unincorporated Areas(est.)

Other Cities (est.)

West Des Moines

Urbandale

Ankeny

Des Moines

Comparative Population Change in Polk County, 1970-2003

Polk County Comprehensive PlanPolk County Comprehensive Plan

All this and more, on All this and more, on CD or hard copy, for CD or hard copy, for you to master . . . you to master . . .


Forum

Closing Comments:Phil Dunshee,

JEDCO Executive Director

enterpriseMidAmerica

March 31, 2005

Grow Johnston!Grow Johnston!

CommunicationCommunication MarketingMarketing Relationship BuildingRelationship Building Advocacy and RepresentationAdvocacy and Representation Long-Term Planning-VisionLong-Term Planning-Vision


JEDCO 2005 Activities

CommunicationCommunication– www.growjohnston.com

– Grow Johnston NewsletterGrow Johnston Newsletter

– Chamber of Commerce CollaborationChamber of Commerce Collaboration

– Johnston Professional Center OfficeJohnston Professional Center Office» 5408 NW 885408 NW 88thth Street, Suite 120 Street, Suite 120



http://www.growjohnston.com/

MarketingMarketing– Joint Trade Show ExhibitJoint Trade Show Exhibit

» City of Johnston, Johnston Chamber of CommerceCity of Johnston, Johnston Chamber of Commerce

– Location One Information SystemLocation One Information System– Development Guide and MapsDevelopment Guide and Maps– Targeted Direct Marketing PlanTargeted Direct Marketing Plan– Building on the “Johnston” BrandBuilding on the “Johnston” Brand



Relationship BuildingRelationship Building– Grimes, Polk City, UrbandaleGrimes, Polk City, Urbandale

– 141/Saylorville Corridor141/Saylorville Corridor

– Network of Johnston Professionals and Decision Network of Johnston Professionals and Decision MakersMakers



Advocacy and RepresentationAdvocacy and Representation– Project Management Resource and FacilitationProject Management Resource and Facilitation

– The Johnston Development MessageThe Johnston Development Message

– Professional OrganizationsProfessional Organizations» Iowa Biotechnology AssociationIowa Biotechnology Association

» Software and Information Technology of IowaSoftware and Information Technology of Iowa

– Key PartnersKey Partners» IDED, Polk County, Greater Des Moines PartnershipIDED, Polk County, Greater Des Moines Partnership



Long-Term Planning-VisionLong-Term Planning-Vision– Strategic Economic Development PlanStrategic Economic Development Plan

– Economic Development SurveyEconomic Development Survey» http://www.growjohnston.com/JEDCOSurvey3-15-05.htmhttp://www.growjohnston.com/JEDCOSurvey3-15-05.htm

– Economic Development Focus GroupEconomic Development Focus Group



Phil DunsheePhil Dunshee

Johnston Economic Development CorporationJohnston Economic Development Corporation

Johnston Chamber of CommerceJohnston Chamber of Commerce

5408 NW 88th Street, Suite 1205408 NW 88th Street, Suite 120

Johnston, IA 50131Johnston, IA 50131

(515) 276-9064(515) 276-9064

(515) 309-0144 FAX(515) 309-0144 FAX

[email protected]@growjohnston.com



THANK YOU!

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WELCOME JEDCO Johnston Development Forum March 31, 2005 Goal of the Forum: To inform...

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