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The 1930’s Soft, feminine & elegant

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Behind the 1930’s look

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Creating the look

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Interesting facts & inspirations

With the 1929 Wall street crash the world was plunged into

the great depression which had a significant flow on effect in

all areas of life including style, fashion and makeup.

Resources were limited, jobs were hard to come by and so

makeup became more of a luxury item rather than an every

day occurrence. Therefore the art of making the most out of

very little, though perfected in the 1940’s, began in this era.

As was often the case during times of hardship the motion picture

industry did its best to offer some escapism by ramping up the

glamour. Fashion too, turned its head to the natural female form

rather than the angular boyishness of the 20's with the use soft

materials such as silks, silk satins, velvets and light crepes, cut on the

bias and in muted colours which were then matched by soft earth

toned, natural makeup looks.

However for all this ‘naturalness’ still eyebrows were high & over drawn & the red lip reigned

supreme as it was thought the height of glamour and indulgence. It is thought that every

woman of this period made sure that if they could afford

nothing else it would be a good red lipstick! There has

been a studies done that suggest even in our worst times

women have always found a way to spend a little money on

makeup rather than other luxury items as looking good

often helps us to feel better, that in itself demonstrates the

power of makeup.

Gentle femininity… Good bye to the drama of the Jazz age & hello the soft glamour of the 30’s

Above A modern take on the 30’s

Above: The glorious Greta Garbo!

Above A naturally beautiful Joan Crawford

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2 Eyes & eyebrows

Eyes: Much softer mutated colours than the 20’s but with a much greater variety: blue, bright violet, green, orchid, taupes, browns & greys, a soft wash of colour. Emphasis was over the entire eye lid up to the brow. False lashes were also used

Eyebrows: High, thin, often shaved & then drawn on, highly curved & extended towards the temples, quite exaggerated. For a shiny look, eyebrows were often dressed with petroleum jelly, brilliantine or olive oil.

3 lips & cheeks

Cheeks: In the early 30s rouge in very light pinks was used, if any. Later, from mid the thirties, raspberry shades, yellow red or purple red were popular. Emphasis in this era was on the brows and the lips

Lips: Red, from brights to dark, Cupid bow shape was still popular but was much more rounded and natural and extended to the corners of the mouth. During the 1930’s Helena Rubinstein and Elizabeth Arden set up the first beauty parlours.

1 foundation

Pale & matt. In the early 30's popular complexions were "Gardenia" (white and waxen) or "Tea rose" (ivory with a touch of pink).

Powders in rich ivory, light mauve or with a slightly light green touch, were used as a colour correction technique.

From the mid 30's on women preferred ivory in varying tones of pink, light blue and orange cream. A colour - as natural as possible - with an easy bright pink undertone became popular at the end of the 30's.

Popular colours: Face powders: Pink Ivory; Light Green; Mauve; Peaches&Cream (the green & mauve were colour correctors, still popular today to reduce redness etc.) Rouge: Rose; Yellow Red; Raspberry; Purple Red Eye shadow: Grey; Blue; Light Violet; Green; Brown Lipstick: Orchid; Chinese Red; Orange Red; Raspberry

Pale skin, softer eyes and pastel coloursTop: The quintessential 30’s woman… Mae West

A NEW ERA A New Look…

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Above: A personal favourite… Marlene Dietrich Above: 1930’s colour chart

Top: A face chart - always great to use to design a look

Create, create, create…

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Interesting facts

It was in 1920 that Max Factor, a pioneer of Hollywood movie cosmetics, began selling his line of Society Make Up to the public. This ushered in a new era of acceptance for lipstick, and cosmetics in general – even his blatant use of the word “makeup" was then new. Before the decade was out, he had also invented lip gloss (1928) and introduced the first commercial lip brush to the public (1929).  

Believe it or not even the history of nail polish is interesting, even though the idea of decorating or colouring nails has been dated as far back as the 9th century when nails were tinted with scented red oils & then in 13th century China where a combination of beeswax, egg whites, gelatine, vegetable dyes, and gum arabic were used to paint nails with colour intended to define social ranking, it isn't until 1920 that we see the kinds of enamel we know today.  Originating in France & inspired by high-gloss car paint, makeup artist Michelle Menard adapted the enamel used for cars for use on nails. Her creation was popular among flappers who generally only painted the middle of the nail, leaving the cuticles and tip bare in a style known as “The Moon

Manicure.”

Inspiration

A few images to inspire & help you create your own version of this classic look.

Left: A modern take on the 20’s, very dramatic

Right: An advertisement from the 20’s

Above: The subtler side of the 20’s

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Upcoming Events

The Graceful 1930’s

The 1930's, after the decadence of the 20's everything seemed to slow down a little.  Come and find out how to achieve the graceful elegance of the 1930's 

The Classic 1940’s

"Victory rolls" & "Montezuma red" lips... Welcome to the 1940's. The laid back style of the 30's gave way to the war years where "mend and make do"

became the motto.  Come and find out how to achieve a lot with a little.

The Glamour of the 1950’s & 60’s

After the subtlety of the 1940’s the 50’s brought back glamour in a big way… Some of the most glorious women we have known - Marilyn Monroe, Grace Kelly, Sophia Loren, Elizabeth Taylor, Audrey Hepburn epitomise the 1950’s & the 60’s.  Come along and learn techniques to achieve the high end glamour of the 50’s & 60’s

www.invintaged.com

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