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Welcome to DECA Parents Night 1How do you DECA?
DECA’s MissionPrepares emerging leaders and
entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.
DECA Fact Sheet
DECA Fact Sheet
Builds self-esteemPrepares for collegePrepares for
workplace21st century skills
DECA Competition
CompetitionsDistricts - Scoring
District competitions consist of two parts◦100 Question Test (3 different clusters)◦1 role-play (9 different categories)
Each role-play category counts as an event.
CompetitionsDistricts - Scoring
Top test = Medal ◦Could be 10-25 depending on size of event
Top role-play = Medal ◦Each judge has a winner
Top role-play + test = FinalistTop 3 TOTAL SCORES = Trophies
Total possible points 200
CompetitionsDistricts - Scoring
Example
DECA Testing
CompetitionsDistricts - Testing
100 question test taken, during school, on-line two weeks prior to role-play portion
CompetitionsDistricts - Testing
How do I prep for testing?◦Take Marketing Classes◦Take practice tests provided by advisors◦Come to testing prep sessions on Tuesdays
and Thursdays ◦Visit Quizlet.com, search DECA
How do I help my child prep for testing?◦Quiz them◦Follow up with them as if they are in a class
DECA Role-Plays
CompetitionsDistricts - ExpectationsMandatoryAt Myers Park High School
◦November 20, 2014◦Role-plays 3:00-5:30◦Awards session: 6:30-8:30◦Pizza will be served
CompetitionsDistricts – Role-plays
What does a role-play look like?
A role play is an activity where participants are immersed in a character with specific traits, goals,
and capabilities.
A role play in the DECA dictionary is an activity where DECA members convey and exchange ideas and plans concerning their business role to judges who will be interacting with the members on behalf
of his/her own role.
CompetitionsDistricts – Role-plays
At a DECA competition, you are given a case study that is relevant to the occupational areas of your event. The case study indicates◦who you are, ◦who the judge is, ◦what the situation entails for you to do, and ◦how you are evaluated.
The judge meeting you has the same case study. His or her job is to listen to your presentation, ask you some questions, and evaluate your performance (i.e. how well you covered your performance indicators/competencies).
CompetitionsDistricts – Role-plays
Prep (Room 1)◦10 minutes to
Read Make notes Make some sort of visual (ie chart, table,
graph, brochure, coupon, etc) Completely up to the student and the situation.
Role-play (Room2)◦10 minutes MAX to present◦NO ONE WATCHES YOU. It is only you and your judge
CompetitionsDistricts – Role-plays
PERFORMANCE INDICATORS or COMPETENCIES = RUBRIC
Example:
CompetitionsDistricts – Role-plays
Three Parts1. Introduction2. Body
1. Address ALL performance indicators1. Restate2. Define3. Apply to the situation
3. Conclusion
CompetitionsDistricts – Role-plays
1. Introduction
Do’s
• Have good posture• Smile• Make eye contact• Greet the judge• Shake his or her hand• Introduce yourself (i.e.
name, role, purpose today)
• If in a team, make sure both partners are introduced
Don’ts
• Slouch• Grimace, scowl• Avoid direct eye
contact• Have a poor, weak
handshake or a painful, threatening one
• Jump to your presentation content without an introduction
CompetitionsDistricts – Role-plays
2. MiddleDo’s
• Present your solutions that cover the performance indicators/competencies
• Get creative: make up reasonable facts and figures
• Use visuals if they are clean, organized, and can help support the presentation
• Be confident by frequently having eye contact with the judge
• Gesticulate if it emphasizes the point of your speech
• Have positive, interested facial expressions (e.g. smiling, nodding)
• Have a conversational tone• Pace your speech• Keep your composure• Involve the audience
Don’ts
• Miss performance indicators, which results in heavy penalization
• Create plans with budgets that does not reasonably match
• Have messy visuals• Avoid eye contact• Get to excited and over
gesticulate• Use a lot of filler words (e.g. like,
um, uh, etc.)• Speaking too fast or too slow• Freak out when the judge
does not seem super delighted at your idea–they are trained not to
• Lose track of time
CompetitionsDistricts – Role-plays
When addressing performance indicators/competencies:1. Restate2. Define3. Apply to the situation
Example:1. Explain the concept of market and
market identification?“First we need to define what a market is and how we indentify them. A market is a business or person with an unfulfilled need or want and the willingness and ability to buy. In our case…”
CompetitionsDistricts – Role-plays
3. Conclusion
Do’s
• Conclude by summarizing how the points that you have just covered contribute to the big picture of the situation
• Ask if the judge has any questions
• When answering questions, be confident with your response even if you are uncertain
• Listen carefully when the question is said
• Ask the judge to repeat the question if you really did not hear it
• Take a brief moment to think about what is being asked and what you will respond
• Answer by rephrasing the question and stating your response
• Thank the judge• Shake his or her hand
Don’ts
• Finish your last point and leave without a conclusion
• Stick in new, late-minute business concepts, plans, and ideas in your conclusion
• Leave without letting the judge ask you questions
• Ask the judge to repeat the question too often
• Misinterpret the question and give an unsuitable answer
• Give one word answers without justification
• Leave with thanking the judge and shaking his or her hand
CompetitionsDistricts – Role-plays
Every Judge (section) has a top role = medalJudge 1
(Section 1)
• Anton 99
• Emily 98
• Chase 95
• Maggie 94• Connor 90
Judge 2(Section 2)
• Daniel 99
• Phillip 98
• Ryan 97
• Brad 93• Diane 90
Judge 3(Section 3)
• Jack 87
• Noah 76
• Zachary 50
• Aubrey 48
• Chandler 45
• Emma 42
Judge 4(Section 4)
• Turner 99
• Harrison 98
• Grace 97
• Darius 96
• Hampton 95
DECA Attire
CompetitionsDistricts - DressYoung Ladies
◦blazer with dress skirt or dress slacks and a dress blouse
or ◦blazer with a dress; ◦dress shoes
CompetitionsDistricts - Dress
An ideal outfit for a female DECA member consists of:•White or pastel button down dress shirt•Dress shoes (flats or heels)•Dress pants or skirt (and a matching blazer is suggested)•Stockings (optional) a shade lighter or darker than skin tone•Light or no make up•Scarves and light jewelry to accent your outfit
CompetitionsDistricts - Dress
Avoid:•Tight tops•Strappy sandals•Platform shoes•Short skirts•Messy hair•Perfume•Showing too much skin•Denim
CompetitionsDistricts - Dress
Young Men◦blazer with dress slacks, collared
dress shirt and necktie; dress shoes and dress socks
CompetitionsDistricts - Dress
An ideal outfit for a male DECA member consists of:•White or pastel button down dress shirt•Dress shoes•Dress pants (and a matching blazer is heavily suggested)•Tie (not too short or too long)•Trimmed nails
CompetitionsDistricts - Dress
Avoid:•Grease•Earrings•White socks•Messy hair•Cologne•Showing too much skin•Denim•Casual Shoes
CompetitionsDistricts - DressJust be careful when you WIN…
DECA State Competition
CompetitionsStates – General InfoA.K.A.: NC-CDC
◦North Carolina Career Development Conference
Greensboro, NC ◦Sheraton Hotel◦February 26-28, 2015
Thursday-Saturday
Approximate Cost◦$175 plus meals
Includes: Travel, hotel, registration, & chaperone costs
CompetitionsStates - QualificationsWho can go?
◦Any students that Completed districts testing Competed in the role-play at districts Attended the awards session
◦Approved parent chaperone volunteers
Note: alternate assignments may be available if unable to attend a portion of district competition. Students must speak with an advisor prior to November14
CompetitionsStates - Events
Huge amount of events from which to choose◦ 17 individual role-play events
TWO role-plays plus test (Max score 300 points)
◦ 7 team role-play events (30 minutes to prep) One team role-play plus test average (Max 300
points)
◦ 10 written events discussed later
DECA International Competition
CompetitionsInternationals
A.K.A.: ICDC◦International Career Development
ConferenceOrlando, FL
◦Rosen Plaza◦April 24-28, 2015
Friday-Tuesday
Approximate Cost◦Be prepared for $1000, usually less
Includes: Travel, hotel, registration, chaperone costs, attractions, and more!!!
CompetitionsInternationals - Qualifications
Who can go?◦Any students that
Wins a trophy at state competitionor
Are a finalist and gets “bumped up”
Common reasons students miss opportunities“I can’t attend state competition
because we don’t have the money…”◦ In some cases there is money available to help
students get to competition“I can’t attend state competition
because I have something important going on that day…”◦ I some rare cases we can make allowances
“I’m a freshman, I’ll do it next year…”◦ The earlier you start, the better
Other conflictsSPEAK WITH AN ADVISOR
FIRST
DECA ScholarshipsDavid Shannon Scholarship
◦We raise money throughout the year in memory of former DECA Champ, David Shannon to help aid students attending ICDC financially
◦Students qualifying for ICDC may apply
DECA Scholarships
DECA Scholarships
North Carolina ScholarshipsT Carl Brown Scholarship PoolSonya Williams Dismuke ScholarshipNC DECA Foundation Scholarship
School Specific ScholarshipsKings CollegeArt Institute of CharlotteUNC Greensboro
◦ Bryan School of Business & Economics Scholarship
Marvin Rorie - CPCCInternational Scholarships
◦ Visit http://deca.org/scholarships/ for online application process
DECA Written Events
DECA Written EventsBread and Butter of what MP doesThe following classes currently complete written
projects◦ Honors Strategic Marketing◦ Honors International Marketing◦ Honors Sports and Entertainment Marketing II◦ Travel & Tourism◦ More to come…
Most have no test involved2014 State Competition
◦ 17 entries◦ 8 trophies!!!!◦ 6 finalists
Pursue these courses
We need YOU!Please consider helping in one or
more the following ways◦Volunteering at districts November 20,
2014 5:30-8:30
◦Judging at districts November 20, 2014 3:00-5:30
◦Chaperoning state competition in Greensboro February 26-28
◦Donating to the David Shannon Scholarship MP Online Payments
Thank you!
Questions?