The

BAkery

20 14

A g e n c y

INSIGHT

FRESHMEN ARE GOING TO EXPERIENCE FAILING ON THEIR OWN TERMS FOR THE FIRST TIME.

WE ALL EXPERIENCED FAILURE AT ONE POINT OR ANOTHER AND CAN LAUGH AT IT LATER.

WELCOME TO FAILURE

WE BELIEVE FAILURE LEADS TO SUCCESS.

WE WANT TO ENCOURAGE STUDENTS TO KEEP TRYING AND TO KEEP FAILING UNTIL THEY LEARN.

FAILURES EASILY SOLVED WITH AMAZON STUDENT FREE 2-DAY SHIPPING.

FAILURE MANIFESTO

CALL TO ACTION

THIS MANIFESTO/VIDEO LIVES ON WEB:YOUTUBE/FACEBOOK/TWITTER/INSTAGRAM

FRESHMEN SEND FUN SHORT 10 SECOND FAILURE VIDEOS TO START SHARING COLLEGE LIFE

USE #WELCOMETOFAILURE FOR SOCIAL MEDIA

INTERACTIVITY

CURATE MOST POPULAR FUN VIDEOS

OFFER A PLATFORM TO SHOW OFF THEIR LIVES

GIVING STUDENTS THEIR 15 MIN OF FAME WITH A POSITIVE LIGHT ON FAILURE AT THE SAME TIME

FIRST PHASE POSTERS

PROMOTING THE IDEA OF EMBRACING FAILURE

USE AMAZON STUDENT FREE 2-DAY SHIPPING FOR ANYTHING THEY NEED REPLACED

AROUND COLLEGE CAMPUSES TO SPREAD THE MANIFESTO AND CALL TO ACTION

SOCIAL MEDIA

MAKE A PRESENCE ON PINTEREST/TUMBLR/TWITTER

ENCOURAGE PEOPLE TO TALK ABOUT #WELCOMETOFAILURE

SPREAD INSPIRATIONAL CONTENT

PINTEREST

INSTAGRAM

FAIL ALL YOU WANT. FREE 2 DAY SHIPPING.

WELCOME TO FAILURE.WELCOME TO FAILURE.

FAIL ALL YOU WANT. FREE 2 DAY SHIPPING.

WELCOME TO FAILURE.

FAIL ALL YOU WANT. FREE 2 DAY SHIPPING.

WELCOME TO FAILURE.

FOLLOW UP POSTERS

CURATE FAILURE VIDEOS TO BEGIN SECOND ROUND OF OUTDOOR POSTERS

FEATURES CHOSEN STUDENTS VIDEO

CONNECTS AMAZON STUDENT CLOSER TO FRESHMEN

CONCLUSION

FAIL ALL YOU WANT

WITH AMAZON FREE 2-DAY SHIPPING FAILURES ARE EASILY SOLVED