Your SaleWho, What, Where, Why and How
This is What a Girl Can Do
All registered Girl Scouts can
sell cookies if they have parental permission.
Who can sell Girl Scout Cookies
Cranberry Citrus Crisps Made with Whole Grain and Real Fruit
o 58% of consumers consider whether a product is made with real fruit and/or nuts
o 58% of consumers report that made with whole grains is an important product attribute
o The breakfast cookie market more than quadrupled in 2012o This cookie is great with a cup of tea or coffee…morning,
noon or evening!o 9 grams whole grain per servingo Made with real fruito No palm oilo No hydrogenated oilso No artificial flavorso No artificial sweetenerso Environmentally friendly packaging
Thanks-A-Lot™Shortbread cookies dipped in rich
fudge and topped with an embossed thank you message in
one of 5 languages.
Cranberry Citrus Crisps
Crispy cookie, made with whole grain, full of tangy cranberry bits
and zesty citrus flavors.
ShortbreadTraditional shortbread
cookies.
Lemonades™Savory slices of shortbread with a refreshingly tangy lemon flavored
icing.
Peanut Butter Patties®Crispy vanilla cookies layered with peanut butter and covered with a
chocolaty coating.
Thin MintsCrispy chocolate wafers
dipped in a mint chocolaty coating.
Caramel deLites®Vanilla cookies topped with
caramel, sprinkled with toasted coconut, and laced
with chocolaty stripes.
Peanut Butter Sandwich
Crisp and crunchy oatmeal cookies with creamy peanut
butter filling.
America’s Best Cookies
* GSUSA, Nielsen All Outlet US Data - 52 weeks ending 4/20/13
A Powerful Brand
Girl Scout Cookies
ABC is the only licensed Girl Scout cookie baker with all Baker’s Choice items in trays with film overwrap
Reduce Waste
The 5 Skills
When does the sale start?
Girls Take Orders
Girls Deliver Cookies
Cookie Booths
Girls Turn in Money
Recognitions
Celebrate
Starting December 20, 2013
January 17-27, 2014
January 18-March 23, 2014
Starting January 27, 2014
Orders due march 31, 2014
PSC Appreciation May 15, 2014
Important Dates
Order Taking
Online Marketing
Direct Sales
Booth Sales
How do we sell cookies?
Money Matters
$4.00 boxProceeds
Based on PGAGirls Registered
1-99 packages $0.46 100-159 packages $0.49 160-199 packages $0.59 200+ packages $0.69
ResourcesFor Girls
Goal Setting• View recognitions and
set package goal• Track progress• Set reach goals• Monitor performance within
troop• Cheer on troop teammates
Sale Planning• Develop an activity plan• Track progress against plan• Earn and display 5 Skills
activity bling
Consumer Marketing • Ability to import contacts• Automatic Thank You card
generation• Send e-cards to friends and
families• Collect orders online• Maintain contact database
for use next year
• Share achievements with troop
• Cheer on troop teammates• Social media sharing for
teens• Volunteers can share news
and tips with girls and families
Community
Online “Cookie Command” center for girls• Goal Setting• Sale Planning• Consumer Marketing• Community/Sharing
• Set and track goals• Take and manage cookie orders• See a summary of orders and
item totals• View nutritional information
with product images
New Mobile App for Girls!
• Track order payment and delivery status
• Email confirmations automatically sent to customers
• View recognitions, identify level achieved, track sales needed
• Automatically sync with online COCO information
New Mobile App for Girls!
• Multi-purpose, customized order card for our council
• Features our council’s recognition program
• Includes information about COCOmobile, the new mobile app for girls and COCO online upgrades too
• Pocket order card included
Custom Order Card
ResourcesFor Families
Program Benefits/
5 Key Skills
Ways to Support
Your Girl Scout
Family Activities
“Ask Me About My Girl Scout”
Tools
Online Family Engagement
ResourcesFor Volunteers
• Assists volunteers registered in Snap in managing planned orders and inventory
• Secure log in• Sort orders by troop• Create and edit planned
order information• Confirm pick-up of planned
orders• Automatically transfer
inventory to a troop
New Mobile App for Cupboard Managers
• Family Involvement Materials
• Sample Session Plans by Grade Level
• Troop Goal Setting App
• Send girls online “cheers” and share information through COCO
Digital Resources for easy access
• Guidance for training, goal setting, order-taking and booth sales
• Girl-led materials
Volunteer Toolkit
• New Cookie & Technology flyers• 8 Ways to change the world flyer• Goal chart & booth identifier
Volunteer Toolkit
• ABC’s custom YouTube channel
• Girl-led material• Favorite cookie videos• 5 Skills video• Training and selling
ideas
Social Media
• ABC Bakers volunteer focused Facebook page
• Share sales success stories with other volunteers across the country
Social Media
Social Media
Download exciting images in high or low resolution from our online art gallery
Flickr Art Gallery
Cookie Time marketing tools to help drive sales!
Boost your sales
Online Order Management
• NEW Dashboard for easy access to key sales information
• Improved recognition ordering process
• Improved order management process
Snap Enhancements
New Dashboard
Easier Transfers
Enter Booth Lottery
OUR RECOGNITION PROGRAMOur Recognition Program
Cookies
Safety
Goals
Skill Building
How ToGet Help
Have FUN!
Online Resources
Dates
Key Points for Family Training
Thanks from all of us!