Welcome toIntroducing the MGI Self-

Directed Curriculum

Welcome toIntroducing the MGI Self-

Directed CurriculumPlease take this time before the start of

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Purpose: Sustain, maintain MGI

• Support continued change in practices • Reinforce training for those in the MGI• Provide MGI experience for newcomers

and non-participants• Transition to both public radio and TV

Overall: Make the MGI a permanent feature of public Overall: Make the MGI a permanent feature of public broadcasting landscape by capturing the investment broadcasting landscape by capturing the investment of money, time, people, and donors relationships.of money, time, people, and donors relationships.

Intended users

• Newcomers to major giving or public broadcasting

• Those who did not participate in MGI• MGI participants who need a refresher• Multi-disciplinary

– Development professionals– Managers and members of the team– Volunteer leaders– Other staff members—e.g., producers

• For public broadcasting—radio and TV

Process

• Discovery through current & new users

• Inventory existing content & tools

• Develop learning objectives

• Design multiple treatments, select final

• Develop and field usability test candidate

• Develop content and review

• Design remaining tutorials

• Integrate into existing site

A comprehensive team

• Content and web development

• CPB and MGI

• Station-based usability testers

Content and web development

• Pam Conrad, Project Strategist*

• Kelli Fine, Proofreader*

• Philip Kerman, Flash Actionscripting

• Jim Lewis, Content Manager*

• Joseph Mattoon, Educational Technology

• Ted Olson, User Interface Design *

• Henry Pan, Flash Design

• Marlene Schneider, Project Manager*

• Jayne Schurick, Usability Engineer

• Rita Selmarie, HTML*

• Mike Welsh, Tracking/Login Functionality*

* Those wonderful folks who brought you majorgivingnow.org

CPB and MGI

• Robert Altman

• Jeff Luchsinger

• Scott Lyons

• Doug McKenney

• Robert Ryan

• Deb Turner

Usability testers

• Seth Martin, WKAR • Jeff Bell, WNED, Buffalo• Molly Fox, KPTS, Wichita• Ann Clark, Prairie Public Broadcasting• Daniel Metziga, Oregon Public Broadcasting• Laurie Leichthammer, WGBY• Erin Campbell, Maine Public Broadcasting• Donna Robinson, Nashville Public Radio

Extensive information sources

• Tutorial content

• Tools and implementation assignments

• Station examples

Content Sources: Tutorials

• Building blocks and MGI Introduction– Kay Sprinkel Grace

• Strategic planning– Katherine Sandweiss, SSSDI

• Change management– Walter Parsons

• Prospect research– Abbey Silberman, American University

• Planned giving– Jim Lewis, Mel Waggoner

Content sources: Tools

• Majorgivingnow.org

• Kay Sprinkel Grace

• Jim Lewis

• Kent Dove

• Chris Brentlinger, Reed College

• Rick Dupree, Kelley School of Business, Indiana University

Content sources: Examples

• Major Giving Initiative staff

• MGI implementation consultants

• DEI

• majorgivingnow.org

• prado.org

Structure

• Eleven interactive tutorials– Kay Sprinkle Grace introduces each– Progressive content in digestible chunks– Supported by

• Proven examples• Viewpoints,• Kay “Thinking it Through”

– Self-test– Assignments that build the MGI program– Interactive tools– Links to other resources on site

Multiple access points

• Existing majorgivingnow.org site– New navigation link– Front page link

• New CPB “my source” site

Tutorials

1. Introduction, overview

2. Planning

3. Case Development

4. Volunteer engagement

5. Management and staffing

6. Prospect research

7. Cultivation and Stewardship

8. Gift solicitation

9. Major gift planning

10.Planned giving

11.Summary, problem-solving

A site tour

Next steps

• Encourage use within your station– New hires and internal promotions– Management team– Volunteer leaders– Individuals or groups

• Use tools/assignments to implement• System promotion and awareness

– CPB/Mysource– PBS Development– DEI Major Giving

Questions, comments, ideas

Additional feedback to

jim@lewiskennedy.com