Welcome to our Digifest

#digifestcardiff

Firstly, a big thank you to…

Digital skills:

the national challenge

Dick Stroud

February 2014

Of those 7 million have NEVER used the internet

11 million lack BASIC digital skills.

Age and income are big determinants

• 67% offliners are C2DE

• 53% are aged over 65 years

Source BBC Media Literacy 2013

The current state of play

Scale

7 million – NEVER used the internet

11 million – lack BASIC online skills

Resources of housing associations?

How many people are employed to improve the digital skills of residents?

How much do you intend to spend on digital inclusion activities in the next 3 years?

75% one or less full time person

66% less than £75,000

We believe that

… helping people to help others

is the only viable and sustainable way to

reduce digital exclusion

lots of

Barriers

Difficulty of DI is increasing

25%

30%

35%

40%

45%

50%

55%

2005 2006 2007 2008 2009 2010 2011 2012 2013

Digital Inclusion is getting harder

Likelihood of ex-users getting internet access

Access and affordability are barriers but outweighed by skills and interest

Source BBC Media Literacy 2012

Lack of skills and interest is the main barrier

Don’t see the need

33%

Not interested

25%

Uncomfortable with technology

25%

Don’t know how to use it

20%

The digitally disinterested

76% of claimants would struggle to apply for benefits online* Citizens Advice Scotland

90% of all jobs will require ICT skills by 2015 Go ON UK

1 in 10 unemployed feels “out of their depth” using a computer. Ipsos MORI research

Essential skills

In the future our services will be fit for the 21st

Century – agile, flexible and digital by default. Minister for the Cabinet Office (Dec 2013)

• 1 person every 6 seconds visits our site. Over 250k a month

digitalunite.com

• 36% from mobile devices

20%

Technological change

DU’s Approach

How we help get people online…

Moderated community forum

Hosted online platforms Online courses for Digital

Champions How to guides

…and help people to help

others…

Quality assured tutor network

Industry forums and events

Spring Online 2014 31 March – 4 April

www.digitalunite.com/spring-online

31st March – 4th April

Housing associations – new model of working

How housing providers are responding

Technology Using data

more usefully

Collaborating Training

residents and staff

Culture change Identifying

business case

The beginning…

DCN4H

Bespoke landing page Digital Champion courses

Data capture

Moderated peer forum

Shared resources

Enhanced collaboration

Digital Champions Network for Housing

In summary

The challenge of digital inclusion is getting harder but the need is greater than ever

Benefits before bureaucracy – personal before business.

Enthusiasm needs supporting by infrastructure

Amazing benefits from genuine sharing and cooperation

Thank you for listening

www.digitalunite.com

Kathy.valdes@digitalunite.com

Dick.stroud@digitalunite.com

07866136310

@digitalunite

digitalunite