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Welcome to SIP Magazine
Dear Colleague,
SIP MagazineTM is devoted to educating service providers, developers, and enterprise decision makerson why and how they need to deploy SIP solutions.
The SIP market is one of the fastest growing marketsaround and is an essential technology in the world ofVoIP, IMS, presence, and VoIP peering/networkinterconnectivity. Everywhere you look it seems, SIP isthere and is enabling tomorrow's applications today.
Each issue of SIP MagazineTM will focus on the importantnews and events happening in the vibrant sessioninitiation protocol (SIP) market. The magazine will alsofocus on case studies and deployments in the real worldand the latest services on the market. In addition, expecttargeted editorial enabling decision makers to makebetter purchasing decisions.
It is our goal to make the editorial environment of the magazine an essential read for the mostimportant buyers in the market.
From TMC, VoIP Pioneers in Print and Web Publishing
SIP MagazineTM is published by TMC®, the company that launched the first magazine in the call centerspace in 1982, the first magazine in the VoIP space in 1998, and produces the most visitedcommunications site in the world, TMCnet.
In short, SIP MagazineTM is the best place forserious decision-makers to turn whenwanting to learn what they should buyand why.
Sincerely,
Rich TehraniGroup Editor-in-Chief
TMCnet is ranked in the top 1,400 sitesin the world by Alexa.com. No othercommunications site comes close.
INTERNET TELEPHONYwas Launched in 1997
Customer Interaction Solutionswas Launched in 1982
Copyright©2005 Technology Marketing Corporation.All rights reserved.
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Why TMC®?TMC® has distinguished itself in the market as the ideal company toproduce SIP MagazineTM. We have been publishing magazines incommunications since 1982 and still publish the world's only VoIPmagazine with a BPA audit, INTERNET TELEPHONY®. This publication isregarded as the most authoritative voice in IP communications.
In addition, TMC® produces three of the best-attended VoIP shows inthe world: Internet Telephony® Conference & EXPO East and West andthe world's only VoIP Developer Conference.
Our Web portal, TMCnet, is the most-visited site in communications atover 1,050,000 unique visitors per month. In addition we are ranked inthe top 1,400 sites in the entire world. This includes all sites. No othercommunications site comes close and we are ranked higher than mosttechnology sites as well.
TMC® has been educating the world on SIP solutions as long as thestandard has been around. We have written numerous articles, put onnumerous conferences focusing on the topic, and have decided themarket needs a steady regular voice. SIP MagazineTM will be that voice.
Launched in 1997First Issue: February 1998
Traffic on TMCnetGrows VirtuallyEvery Month!
TMC's SIP Workshop™ helpsmake INTERNET TELEPHONY®
Conference & EXPO one ofthe World's Best-Attended
VoIP Events
*Sources: Alexa.com & Webtrends
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Over 28,000 people have alreadysubscribed to SIP Magazine™:
Who Reads SIP Magazine?
Service Providers
Service providers are looking todeploy SIP to reduce costs andenable the next generation ofservices to be delivered in theirnetworks. Service providerslooking to deliver IMS or pre-IMSsolutions are especially in need ofSIP solutions in their networks.
Enterprise Decision Makers
Enterprise decision makers are partof the buying team and are lookingto integrate SIP into their voice anddata environments. They arelooking for the next generation ofpresence-enabled and otherapplications that will make themmore productive and efficient.
Developers
Developers look to SIP as a way toenable interoperability with thelargest group of service providersand equipment makers. They needto focus on SIP when writing orintegrating with presence and/orVoIP applications.
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Rich, currently president andgroup editor-in-chief, has led TMCin many capacities since 1982.Rich Tehrani is also a Voice OverInternet Protocol (VoIP) industryexpert, visionary, author, andcolumnist. Rich founded theleading magazine focused on VoIPin 1998 and, in his role aspresident of TMC®, is the ownerof the registered trademark forthe term Internet Telephony. Richis also the founder and chairmanof INTERNET TELEPHONY®
Conference & EXPO, THE leadingconference focused on VoIP sinceits launch in 1999.
In addition to contributingmonthly perspective to INTERNETTELEPHONY® and SIP MagazineTM,Rich is a frequent keynote speakerat VoIP events. For Rich’s dailytake on VoIP and SIP topics, readhis blog at www.tehrani.com.
Experienced Editorial TeamQuality Editorial Creates an EducatedAudience, Seeking Quality Solutions
Greg Galitzine has been EditorialDirector of INTERNET TELEPHONY®
since its inception in 1998,overseeing the magazine’seditorial direction as well as theday-to-day operation of thepublication. Galitzine is alsoresponsible for creating theconference program at thesemiannual INTERNET TELEPHONY®
Conference & EXPO, an industryleading conference. In this role,Greg creates the program for thehighly successful SIP Workshop, atwo-day educational seminar onSIP topics.
In addition, Greg creates theconference program for TMC’sVoIP Developer Conference. Priorto the launch of INTERNETTELEPHONY®, Galitzine wasManaging Editor at CTI magazineand Chief Copy Editor at NASATech Briefs.
Greg Galitzine’s VoIP blog can be found at:http://www.tmcnet.com/galitzine.
Tom Keating, CTO of TMC andExecutive Technology Editor forTMC Labs has over 10 years ofexperience within the VoIPindustry and has been there sincethe birth of Internet Telephony/VoIP. In fact, Tom helped to launchthe industry's first magazinecovering the VoIP industry andwrote the first product review of aVoIP product from VocalTec.
Tom is the founder of TMC Labs,launched in 1996 as a leadingsource of objective reviews andanalysis in both the VoIP and callcenter industries. Tom wasinstrumental in launching theindustry's most well known andrespected labs that, over theyears, has published unbiased andobjective reviews covering aplethora of technologies,including VoIP, CTI, call centertechnologies, and CRM.
When he isn't testing VoIPproducts, he writes his renownedVoIP blog:http://blog.tmcnet.com/blog/tom-keating/.
Rich TehraniPresident & Editor-in-Chief,TMC
Greg GalitzineEditorial Director,INTERNETTELEPHONY & SIP Magazines
Tom KeatingTMC CTO & Exec.Editor, TMC Labs &SIP Magazine
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JanuaryAd Materials Due: 12/30/05
What is SIP?SIP Versus SkypeSIP & IMS
MarchAd Materials Due: 2/21/06
SIP's Role in PresenceSIP, SIMPLE & The Future of MessagingSIP Endpoints (Hard, Soft, WiFi Phones...)SIP-Based Enterprise Communications Platforms
MayAd Materials Due: 4/18/06
Leveraging SIP for Advanced ServicesNAT Traversal & Firewall IssuesSIP Development Tools
JulyAd Materials Due: 6/20/06
SIP & Multiplayer GamingThe Business Case for SIP ConferencingApplication & Media Servers
SeptemberAd Materials Due: 8/22/06
SIP & PeeringSIP & ENUMSIP's Role in Open Source Development
NovemberAd Materials Due: 10/24/06
Using SIP In Mobile Carrier NetworksSIP & Enterprise MobilitySIP Testing
Copyright©2005 Technology Marketing Corp.
Editorial Opportunities:Aside from the news and columns you find in each issue of SIPMagazine™, you will also find vendor contributed editorial thatis of the utmost quality and objectivity.
We are proud to have leading companies in our industry writearticles for SIP Magazine™ because they are advancing thetopics readers need to know about faster than any journalistcan keep up with it.
By accepting only the highest quality contributed editorial, SIPMagazine™ increases the number of available authors on agiven subject by an order of magnitude over magazines thatrely exclusively on in-house editors.
To that end, we invite vendors in our industry to submit articleabstracts to the attention of our Editorial Director, GregGalitzine via e-mail addressed to [email protected] abstracts will be considered, but only a small percentagewill be selected. Deadlines are as follows:
February issue: 11/15/05 April issue: 1/9/06June issue: 3/2/06 August issue: 5/4/06October issue: 7/7/06 December issue: 9/8/06
If accepted, authors will be notified and given a word count,typically 1,500 words, as well as a deadline for completion ofthe article. Submission of an article abstract is no guaranteethat it will be chosen by the editorial staff of SIP Magazine™.
2006 Editorial Calendar
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Display Advertising:
Advertising Info
Electronic Ad Specs:Acceptable file formats include process Fat Postscript(all fonts and images included in the Postscript file),PDF (written with hi-res images in place and all fontsembedded), EPS files, native Quark, Illustrator, andPhotoshop with all images and fonts included.
File Transfer:Files may be mailed on disk or CD or e-mailed [email protected]. Transfer of files through anFTP site is also available for advertisers with FTPcapability. Call (203) 852-6800 ext. 139 for moreinformation.
Proof:Iris, chromalin proof, or standard color proof isrequired for all ads containing color.
Spread Ads:A 1/2” dead area should be allowed in the gutter.
Printing:Prints Web offset with a saddle-stitch binding.
Mechanical Requirements: Size Width Height
Trim Size 81/8” 107/8”
Full Page (live image area) 7” 10”
Full Page Bleed 83/8” 111/8”
2 Page Spread 14” 10”
2 Page Spread Bleed 163/4” 111/8”
1/2 Page Island 41/2” 71/2”
1/2 Page Island Bleed 55/16” 83/16”
1/2 Page Horizontal 7” 5”
1/2 Page Horizontal Bleed 83/8” 511/16”
1/2 Page Horizontal Spread Bleed 63/4” 511/16”
Mail Ads To:SIP Magazine, Advertising Dept.Technology Marketing Corp.One Technology PlazaNorwalk, CT 06854 USA
Inserts:National, regional and postcard inserts vary on a per-jobbasis. Direct all inquiries to your sales representative forspecific rates and mechanical information.
New Advertisers:New advertisers are required to submit payment and acompleted credit application form along with their firstinsertion order. Upon approval of credit, advertisers will be issued credit for net 30 days’ payment. If credit isgranted, applicant agrees to pay all amounts due on any future advertising placement, and agrees to pay inaddition any and all collection costs for amount due.
Commissions:15% of gross billing is allowed to recognized agenciesprovided payment is received within 30 days of invoicedate. 2% cash discount is allowed for payments receivedwithin 10 days of billing date. Interest charge of 1.5% per month will be added to all overdue accounts.
Frequency Discounts:Rates are based on the number of insertions run in acontract year (12 consecutive months). If, within 12months, more or fewer insertions are used than specified,the rates will be rebated or short-rated accordingly. Two-page spreads count as two insertions toward earnedfrequency discount.
Combination Rates:Ads in SIP Magazine, IMS Magazine, Internet Telephony® andCustomer Inter@ction Solutions® count toward frequencydiscounts. Schedules may be combined.
4-COLOR ADVERTISING RATES1X 3X 6X
Full Page $4,850 $4,650 $4,450
Half Page $2,910 $2,790 $2,670
Copyright©2005 Technology Marketing Corp.
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Online Media OptionsReach 1,050,000 Communications Professionals Each Month
with the World’s Leading Communications & Technology Site!
• Over 18.0 Million Page Views*
• Over 1,050,000 Unique Visitors’**Source: Web Trends April, 2006
No Other Communications SiteEven Comes Close!
TMCnet.com Traffic vs.Technology/IT Web Sites
TMCnet.com Traffic vs.Business Magazine Web Sites
TMCnet.com Traffic vs.Fortune 500 Company Web Sites
Web SSite Alexa SSite RRank Web SSite Alexa SSite RRank Web SSite Alexa SSite RRankTMCnet.com 1,387 TMCnet.com 1,387 TMCnet.com 1,387eWeek.com 1,948 Smart Money 2,950 Ford 3,256
Computerworld 2,657 Fast Company 3,687 GE 3,525
InfoWorld 3,807 Red Herring 3,991 General Motors 3,924
Network World 5,709 Inc. Magazine 5,848 Coca-Cola 5,008
Light Reading 13,113 Barron’s Online 6,545 State Farm Insurance 5,890
Pulver.com 39,793 Technology Review 7,298 DuPont 16,464
Wireless Week 40,024 Weekly Standard 8,259 Kroger 22,247
Telephony Online 43,927 CIO Magazine 12,014 AIG 29,317
Destination CRM 52,688 BtoB Online 20,539 Exxon Mobil 30,888
VoIP News 60,688 Fortune Magazine 76,528 Chevron Texaco 34,608
Telecomweb 165,585 Worth Magazine Online 242,558 Fannie Mae 37,101
America’s Network 190,704
Telephony World 202,053
Call Center Magazine 255,735
CommWeb 260,840
Communications News 636,037
Wireless Review 844,641
TMCnet Traffic AnalysisNote: Alexa.com ranks Web sites to their proximity to being #1. The lower the number, the
higher the ranking and therefore the greater the traffic. Yahoo!, the world’s busiest Web site,is ranked #1 by Alexa.com
To advertise on TMCnet, please Contact Dave Rodriguez at 203-852-6800 Ext.146 • [email protected]
Online Media Options
Earn Top of Mind Exposure With Exclusive-Sponsorship,Turn-Key Webinars
TMC Webinars are complete turn-key events. We do the promotion, registration and thetechnology set-up. All you have to do is login. These live, hour-long events present atopic determined by the sponsor, complete with streaming audio and video. You'llreceive actionable leads from pre-registration, live event attendees, and post eventarchive attendees. Each Webinar is a single-sponsor event. Your company will benefitfrom top of mind exposure throughout the entire hour, and through pre-eventpromotion via TMCnet.com and TMC magazines.
Pinpoint Your Audience With Targeted ENewsSponsorships
Through our product-focused e-newsletters, TMC will deliver your marketingmessage in an editorial environment. Eight industry segments are targeted, soyou can pinpoint your audience with your sponsorship. With loyal readerswho have come to rely on our objective editorial teams, we can deliver timelyand vital information on a daily, bi-weekly and monthly basis. Your messagewill be featured prominently throughout the email document. If it's a targeted,editorial-rich advertising vehicle you want, delivered in a highly efficient way,e-Newsletters from TMC should be part of your next media budget.
Your 'Channel' On TMCnet.com Will Provide aCustomized, Optimized Portal For Our PowerfulOnline Audience
What would happen to your business if VoIP/IP Telephony or CRM/CallCenter keywords typed into Google or Yahoo, consistently sent qualifiedprospects to YOUR customized page? The Channels Program from TMC cando that for you, and more! We create for you a category exclusive portalthat will provide readers with your customized messages, plus yourcompany overview, whitepapers, customer case studies, product demos,application notes, training, catalogs and brochures, articles, companybenefits and more. Let us show you how.
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Published by TMCOne Technology Plaza, Norwalk, Connecticut 06854 USA
Tel: 203-852-6800 ext. 139 - Fax: 203-866-3326www.tmcnet.com
