Welcome to the AWS Cloud - AWS Symposium 2014 - Washington D.C.

AWS Government, Education, and Nonprofits Symposium Washington, DC | June 24, 2014 - June 26, 2014


[email protected]

Introduction to AWS CloudSteve Halliwell


Why are organizations choosing AWS?What are organizations using AWS for?How are organizations getting started with AWS?

AWS Introduction


The on-demand delivery of IT resources via the Internet with pay-as-you-go pricing.

What is Cloud Computing?


Seven main benefits seen across customers in virtually every industry.

Why Are Customers Adopting Cloud Computing?


Why Are Customers Adopting Cloud Computing?1. Replace upfront capital expense with low variable cost

2. Lower variable costs than companies can do themselves

3. Pricing model choice to support variable and stable workloads

4. Drive down IT labor costs: up-front and ongoing

5. Premium security spec at non-premium prices

6. Highly available workloads for a fraction of the cost

7. Save more money as you grow bigger


AWS Pace of InnovationNew Service Announcements &

Updates

2012201120102009

8261

48

24

2008

159

280

2013


AWS Global Infrastructure

10 Regionsincluding GovCloud

US

25 Availability

Zones

51 Edge Locations


Used by Government Agencies & Educational Institutions Worldwide


AWS Partners Focused on Public Sector

http://www.ppc.com/

http://www.infozen.com/index.shtml

http://www.aws-partner-directory.com/PartnerDirectory/PartnerDetail?Name=Pegasystems

http://www.aws-partner-directory.com/PartnerDirectory/PartnerDetail?Name=JHC+Technology,+Inc.

http://www.aws-partner-directory.com/PartnerDirectory/PartnerDetail?Name=Sonian


Gartner Magic Quadrant for Cloud IaaS

Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

http://aws.amazon.com/resources/analyst-reports/

http://aws.amazon.com/resources/analyst-reports/



AWS Introduction


Architected for Enterprise Security Requirements

Certifications and accreditations for

workloads that matter

AWS CloudTrail - AWS API call logging for governance

& compliance

Stores data in S3, or archive to

Glacier

Log and review user activity


Lower Costs with AWS Up-Front and Increase Savings as Your Usage Grows

Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.”

July 2012

1

“Average of 400 servers replaced per

customer”

Replace up-front capital expense

with low variable cost

2

43 Price Reductions

Economies of scale allow us to

continually lower costs

3

Pricing model choice to support variable & stable

workloads

4

Save more money as you grow

bigger

On-demand

Reserved

Spot

Tiered PricingVolume

DiscountsCustom Pricing


Increased agility has become the #1 reason

organizations use the AWS cloud


Organizations Can’t Afford to Be Slow

Add New Dev Environment

Add New Prod Environment

Add New Environment in Japan

Add 1,000 Servers

Remove 1,000 Servers

Deploy 1 PB Data Warehouse

Shut down 1 PB Data Warehouse

AWS:Infrastructure in minutes

Old World:Infrastructure in weeks

Everything changes with this kind of agility


A Culture of Innovation: Experiment Often & Fail without Risk

On-Premises

Experiment infrequently

Failure is expensive

Less innovation

Experiment often

Fail quickly at a low cost

More innovation

$ MillionsNearly $0


Tools to Help Customers Manage Resources across Environments

Single Pane of Glass

Management Tool Partners



AWS Introduction


Government Use Cases on AWS

Development and TestEnterprise Applications

Big Data and High Performance Computing (HPC)Storage, Backup, and Archival

Disaster RecoveryWeb, Mobile, and Social Apps

Virtual DesktopsData Center Migrations


Enterprise Applications

• Amazon RDS for Oracle provides managed Oracle database

deployments

• Oracle Applications are fully supported on AWS

• Oracle licenses owned by customers are fully

portable to AWS

• AWS is an SAP-certified Global Cloud Services

Partner and Global Technology Partner

• Most SAP products are now certified for

production deployment on AWS

• Full, licensed Windows Server OS on AWS

• Easily install services that you know - AD,

SCOM, SQL, Exchange, SharePoint

• Use your existing MS licenses on AWS using

BYOL


Why are enterprises choosing AWS?What are enterprises using AWS for?How are enterprise getting started with AWS?

AWS Introduction


Strategy 1: Cloud for Development & Test Environments

ArcGIS Oracle Enterprise Applications

Large Scale Education Application

Expanded data storage quickly100% reliability over 18

monthsCost savings

Reduced test environment costs

Aggressive testing to prepare for more than 18M

youth coding on their website in a week, with a

peak load of 330K concurrent users


Strategy 2: Build New Apps in the Cloud

Faster to build

Easier to manage

Less expensive to run

Distributed architectures

for high availability

Financial record

archivingApp

streamingGlobal deals

engineVideo

streamingCrowdsourced

Supercomputing Massive Online

platform

Genomic research

Citizen social app

Open geographic data

Web applications

Geographic Information Systems

Genomics and cancer research


Strategy 3: Use Cloud to Make On-Premises Apps Better

Legacy Data Centers

App 1

App 2

App 3

App N

…

Analytics

Back up

AWS Storage Gateway

Amazon S3

Elastic Map Reduce

Amazon Redshift


Strategy 3: Use Cloud to Make On-Premises Apps Better

Big Data Analytics Big Data Analytics and Collaboration

Rapid deployment of analytics engine

Export operational data to AWS for analytics

processing

Post “flash crash” forensics on EC2

Collaboration platform for SEC

Mining social media for early warnings of food and

drug safety issues on accelerated timeline


Strategy 4: Cloud Apps that Integrate with On-Premises Apps

On-PremisesData Centers

Hybrid App

NASA scientists share large, complex data

sets from projects, like robotic articulation calculations and

exploration of the Arctic climate on demand across the globe.

Sophisticated load balancing includes cost

analysis for optimal workload routing

NASA Jet Propulsion Laboratory


Strategy 5: Migrate Existing Apps to the Cloud

App

Migrated core business

applications for secure global access

Reduced costsFocused resources

Improved availability

Migrated public facing web properties with large bursts of traffic

from 38,000 visitors to 150,000 a day

Improved disaster recovery, handled major event spikes in usage, and 40%

less expensive


Strategy 6: All InBuilt nearly 200

applications leveraging diverse

data sets as a shared data source

Enabled thousands of volunteers to make

millions of calls to voters in last four days of

campaign

Campaign websiteDonation processing

Data analytics


Many Organizations Worry That These Are the Only Two Choices

Build a “private”

cloud

Rip everything out and move to

AWS

#1 #2


The Good News is that Cloud Isn’t an “All or Nothing” Choice

LegacyData Centers

On-Premises Resources

Cloud Resources

Integration


Active Directory

Network Configuration

Encryption

Backup Appliances

Your On-Premises Apps

LegacyData Centers

Users & Access Rules (IAM)

Your Private Network (VPC)

Encryption (S3, RDS, HSM)

Backups (Storage Gateway)

Your Cloud Apps

AWS Direct Connect

Integrating AWS with On-Premises Infrastructure


Engage with us if…1. You are faced with growing mission requirements without increased budget or staff

2. You need to quickly create a new public website or application

3. You’re facing a tech refresh in the next 12-18 months

4. You need to add data center capacity for your growing workloads

5. You’re considering outsourcing part or all of your IT environment

6. You’re looking to turn data into actionable information


Appendix

Jacobi, Bill

The following topics are covered in Larry's presentation "Drilldown on AWS Services"


Big Data

Import Export

Glacier

S3 EC2

RedshiftDynamoDB

EMR

Data Pipeline

S3Direct Connect

COLLECT STORE ANALYZE SHAREAW

S BI

G D

ATA

PORT

FOLI

O

Amazon Kinesis - Fully-managed service for real time processing of streaming data, at any scale


AWS Cloud

Amazon Glacier

Gateway Appliance/ AWS Storage Gateway

Amazon S3

Block File

On-premises Data Center

Archive Backup Disaster Recovery

Storage, Backup, and Archival

Amazon GlacierLow-cost Archive Storage in the Cloud

Amazon Elastic Block StorePersistent Block Storage for EC2

AWS Storage Gateway File Sharing & seamless backup of

enterprise data to Amazon S3

Amazon EBS

Amazon S3Redundant, High-Scale Object Store


Disaster RecoveryAWS DR

Scenarios Backup and Restore

Pilot Light for Simple Recovery into AWS

Warm Standby Solution

Multi-site Solution

Amazon RDS – Cross Region Read Replicas

Improved disaster recovery operations.Readable copies for cross-region applications.

Easy migration between regions


Web, Mobile, and Social Apps

Amazon AppStream - Flexible, interactive application

streaming service for any device

Captures user input to send back to the cloud Responsive and consistent

experience across devices

Web and Mobile

Apps on AWS


Amazon WorkSpaces

No hardware or virtualization software

Access through browser or tablet device

Monthly pricing—no long-term commitments

License software from us or bring your own licenses

Easy integration with MS Active Directory

Virtual Desktops- Half the Price of On-Premises VDI

No Server Hardware

No Storage Infrastructure

No VDI Software

No VDI Administration

X X X X


Data Center Migrations

From over 40 data centers

down to 6

Planning to migrate 3000 Apps by January 2015; Saving 100M over 3 Years

VS

Evaluate infrastructure

Make business case

Move to the cloud

Spotlight customer: Dow Jones

Intl.


Compute Services

Amazon EC2 Auto ScalingElastic Load

Balancing

Actual

EC2

Elastic Virtual servers in the cloud

Dynamic traffic distribution

Automated scaling of EC2 capacity


Networking Services

Amazon VPC: AWS DirectConnect Amazon Route 53

Availability Zone B

Availability Zone A

Private, isolated section of the AWS

Cloud

Private connectivity between AWS and your

datacenter

Domain Name System (DNS) web service.


Storage ServicesAmazon EBS

EBS

Block storage for use with Amazon EC2

Amazon S3

Images

Videos

Files

Binaries

Snapshots

Internet scale storage via API

AWS Storage Gateway

S3, Glacier

Integrates on-premises IT and AWS storage

Amazon Glacier

Images

Videos

Files

Binaries

Snapshots

Storage for archiving and backup


Application Services

Amazon CloudFront

distribute content globally

Amazon CloudSearch

Managed search service

Amazon Elastic Transcoder

Video transcoding in the cloud


Database Services

Amazon RDS Amazon DynamoDB

Managed relational database service

Managed NoSQL database service

DBA

Amazon ElastiCache

In-Memory Caching Service


Big Data Services

Amazon EMR (Elastic Map Reduce)

AWS Data Pipeline

HHadoop framework Move data among AWS services and on-premises data sources

Amazon Redshift

Data warehouse service


Deployment & Administration

Amazon CloudWatch

AWS IAM (Identity &

Access Mgmt)

AWS OpsWorks

AWS CloudFormation

AWS Elastic Beanstalk

Web App

Enterprise

App

Database

Monitor resources MUsers, groups & permissions Dev-Ops framework

for application lifecycle management

Templates to deploy & manage

Automate resource management


Partners and Partner Competency



Thank YouSteve Halliwell

[email protected]

Date post:	18-May-2015
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