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Welcome
To the curious
To the recession battered
To those who are looking for a way to expand innovation in their organization
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A special kind of innovation
Innovation is the new long term solution
Not a silver bullet
Definitely one important way to increase success
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Booz Allen
“Of all the core functions of most companies, innovation has the most competitive value—and is managed with the least discipline.”
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Bill Gates on Innovation
“For centuries people assumed economic growth resulted from the interplay between capital and labor. Today we know that these elements are outweighed by a single critical factor: innovation.”
“Innovation is the source of US economic leadership and the foundation for our competitiveness in the global economy.”
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Bill Gates
“Innovation is the source of ___ economic leadership and the foundation for ___ competitiveness in the global economy.”
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Quote fromThe Economist
“Innovation is now recognized as the single most important ingredient in any modern economy”
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Definitions of Innovation
“New products, business processes,and organic changes that create wealth or social welfare.” -OECD
“A new idea successfully implemented in the marketplace.” -James Bright
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Kinds of Innovation
Incremental/improvements Paradigm enhancing Paradigm shifting Exponential/10X Disruptive Verge
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Innovation Territory
Enormous
No prevailing paradigm for doing it
Many successful ways, some complex some simple
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Single Focus
One small area
Largely ignored
Available to organizations of all sizes and purposes
Lower cost and quicker to implement
Copyright 2010, Joel A. Barker All Rights Reserved
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Results
More than a dozen workshops
100% success in findingimplementable innovations
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An Overview
Visit the concept
Visit some examples
Visit some of the rules
Recommend some specific “workshop” activities for doing Verge Innovation
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Definition of Verge
“Where something and something different meet.”
The Verge is a place of stimulus, of opportunity
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A Perfect Archetype
Six Axis, 1000kg manufacturing robot built by Kuka
New applications?
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Image can been seen:
http://www.theautochannel.com/news/2008/05/14/086943.1-lg.jpg
Roller Coasters
Copyright 2010, Joel A. Barker All Rights Reserved
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Robocoaster!
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Credit: Kuka Robotics Group
Image can been seen:
http://www.kuka-robotics.com/NR/rdonlyres/0356D98B-1373-4820-8B6A-F354AA768B15/0/NP_Robocoaster_01.jpg
Two Very Different Ideas
Combinations of differences
Not “natural”
Product adjacency vs.Product discontinuity
Six Rules to help understand
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The Hiding Rule
Great innovations are hidingall around us
We miss them because they don’t make “logical” sense…UNTIL they are discovered
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Five steps: Pick up the container Set down the container on the scale Weigh the container Pick up the container Put it on the plane
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Two Steps: Pick up the container
(weighing it simultaneously) Put it on the plane
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How Long Did It Take?
Hiding right in front of them
How many times did someone suggest it and no one listened?
Totally internally with all the benefits going to Fed Ex until they shared it
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The Low Risk Rule
You don’t have to risk your main business to try out your verge innovation
Different than disruptive innovation which does put the main business in danger
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Mini-Clinic
Simple medical procedures
Location inside the store
Buzzers like restaurants to call you back from shopping
Pre-defined charges
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The Scaling Rule
Changing the scale of one idea can allow you to verge it with another to create an innovation
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Nike Running Shoes
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Boston’sSuspension Bridge
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Super VergesThe Big Four—smart phones
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Image of iPhone
Innovationat the Verge
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Millions of combinations waiting to be discovered
Can be taught and learned
Accessible anywhere on the globe thanks to the Internet
AVerge
Exercise
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Step 1
Start by having everyone review very carefully the concept. Show the video so everyone understands the concept and has examples to remind them of the rules.
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Step 2
Arrange everyone in small groups with as much diversity as possible with a optimum number of 5 in each group. For sure no bigger than 6, not smaller than 3.
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Step 3
Each group generates a list of strengths of the organization. What do they do really well, not just in products, but in processes, in sales and marketing, in internal organization? I want them to think through all their positive capabilities.
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Step 4
Then I put up a list of totally nonrelated companies on the screen and have them respond to the following question:
What strengths might one of these companies have which when combined with one of our strengths, could produce a new product, process or service
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Sample List
Waste management Golf ball company Herman Miller Chairs Mining companies Cardiac pacemaker Baby clothes Gillette razor blades H&R Block Marriott Hotel Eye glasses Paper companies
Stadium seats John Deere Carpet company --
Milliken Cruise ships Sun shades Mayo Clinic Theme parks Cell phones Pencil manufacturer Tea company
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Answers
Spend 45 minutes to come up with potential innovations.
Debrief in round robin—one idea per group—until you have covered the ideas
Don’t be surprised if the debrief triggers more ideas
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Final Thoughts
Innovation at the verge is a great place to play because it is mostly ignored
Great place to start doing innovations because you don’t have to risk your main business to try it
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“At the intersection of differences lies the opportunity for innovation.” -Joel Barker
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Vertical Farms
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Scientific American
November 2009
GeneratorShock Absorber
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Moteur Development International
Ben Baileyof “Cash Cab”
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Klymit ArgonInsulation Vests
Home wine preservation system
Bike pump Medical-grade IV
valves Reebok Pump
basketball shoes $100 cost
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