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WELCOME TO THE DELEGATES OF 2ND NATIONAL CONCLAVE ON
“CORPORATE SOCIAL RESPONSIBILITY – PUBLIC SECTOR PERSPECTIVE”
1ST FEBRUARY 2012, NEW DELHIPRESENTATION
BY DR. JIBITESH RATH
JT. GENERAL MANAGER (PERS.)&
P. SHYAMASST. GENERAL MANAGER (CSR)
NMDC LIMITED, HYDERABAD
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NMDC - SAGA OF GREAT INDIAN CORPORATE DREAMS
Incorporated in 1958 as the developer ofmineral base (Iron ore, Copper, Manganese,Phosphate etc.)for modern developingIndia.
Presently a Navaratna Company & largestIron Ore producer with coveted status ofNumero-uno PSU with highest gross marginto turnover.
Current thrust on “Value Addition” inboth Greenfield projects (Steel, Pellets,Sponge Iron) and Brownfield expansion(new Mines & JVs)
Around 6000 dedicated human resourceengaged in mining activities in Projects ofmost backward and sensitive areas locatedin Chhattisgarh, Karnataka & MadhyaPradesh
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CSR IN NMDC – TESTING CASE OF INNOVATION
A Pioneer before CSR concept wasformally formalized
Challenging conditions of socio-economic deprivation at Projectlocations of Bailadila (Bastar), Donimalai(Bellary) & Panna (MP).
Formulation of CSR policies in 2008
Not limited to operational areaalone
Partnership with Local, District &State administration
Integrated with draft DPEguidelines, 2008
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CSR IN NMDC
Major focus areas
Literacy & EducationNMDC Siksha Sahayog Yojana (SSY)NMDC Balika Siksha Yojana (BSY)NMDC Kaushal Vikas Yojana (KVY)NMDC Self-employment Scheme (SES)NMDC Danteswari Siksha Kosh (DSK)
Employable skillHealth CareInfrastructureDrinking WaterIntegrated Village Development
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NMDC SIKSHA SAHAYOG YOJANA (SSY) –POTENTIAL TOOL IN ACADEMIC & CULTURAL
RESURGENCE IN BASTAR (C.G.)
Salient Points :
1. Started during 2007-08 in all the five districtsof Bastar Division ofC.G. State (area wisebigger than KeralaState) Kanker,Dantewada, Bijapur,Narayanpur & Bastar(Jagdalpur)
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NMDC SIKSHA SAHAYOG YOJANA (SSY) –POTENTIAL TOOL IN ACADEMIC & CULTURAL
RESURGENCE IN BASTAR (C.G.)
2. Covers all SC/ST students from IX thclass to Graduation in any streamfulfilling three conditions:Parents income < Rs. 6000/- permonthDomicile of Bastar50% marks in qualifying exam(relaxable subject to condition)
3. Minimum no. of Scholarships –10,000 (can be increased )
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NMDC SIKSHA SAHAYOG YOJANA (SSY) –CONTD…
Salient Points :
4. In-house computerized managementstarting from conceptualization toimplementation & feedback.
5. Unique ID number to each student
6. Direct payment through SBI/PostOffice saving account in the name ofthe student.
7. Philosophy of the scheme is not“Charity” but giving “Pride” to eachdeprived student.
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NMDC SIKSHA SAHAYOG YOJANA (SSY)
•Scholarship Amount & No. of beneficiaries
Class Amount/PM in Rs.
IX 250
X 300
XI 350
XII 400
Diploma / Graduation
500
Engineering 750
Medicine 1000
YEAR NO. OF SCHOOL
S
NO. OF STUDENTS
BENEFITTED
GRANT AMOUNT IN RS.
2008-09 310 7523 2,52,49,500
2009-10 365 11478 3,91,57,000
2010-11 326 4241 1,54,27,000
2011-12 334 6245
(as on date)
2,17,84,500
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NMDC SIKSHA SAHAYOG YOJANA (SSY)ADVERTISEMENT & BROCHURE
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WHAT IS UNIQUE IN NMDC SSY
In - house Monitoring Team Mechanism:Visits of teams to all the schools for directinteraction with students / teachersFeedback format covering progress of thestudents
Cultural & Sports activities among ScholarshipholdersStudy tour of meritorious “NMDC Scholars”both in education & extra-curricular activitiesDirect rapport with Principals & Scholarship inCharges of the Schools / CollegesIn addition to other scholarship received bystudentsTo create “Feel Good” atmosphere in theSchool
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NMDC SSY – PARADIGM SHIFTPast :Development of existing schools infrastructure likebuilding, boundary walls, mid-day meal shedsProviding of tables / chairs, hostels etc in Bastar
Present:Focus on academic & personality development throughscholarship schemeEducation improvement programmeEstablishment & operation of high quality educationinstitutions in Bastar
Future:Education index value of Bastar is low at 0.413 againstState average of 0.711To enable deprived Bastar Students (80% belong toweaker sections) competing successfully at State & Nationallevel by retaining them in the Schools
Analysis and reduction in dropout rate
Possibility of more affirmative action to take care of needs of selective poor scholarship holders
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NMDC SIKSHA SAHAYOG YOJANA (SSY)FEEDBACK SESSIONS AT VARIOUS SCHOOLS BY
MONITORING COMMITTEE
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,u,eMhlh f’k{kk lg;ksx ;kstuk ds ckjs esa fofHkUu fo|ky;ksa@egkfo|ky;ksa ds Nk=&Nk=kvksa }kjk O;Dr fopkj@vfHker%& (FEEDBACK FROM VARIOUS
SCHOOLS/ILLUSTRATIVE ONLY)
^^,u,eMhlh Nk=o`fRr ds ek/;e ls eq>s tks Nk=o`fRr feyh gS] mlls eSus vius Ldwy dh i<+kbZ ds fy, lHkh vko’;d lkexzh [kjhn yh gS A esjs ek¡&firkth xjhc gksus ds dkj.k [kpZ mBk ugha ldrs A ,u,eMhlh izca/ku }kjk ge tSls xjhc Nk=&Nk=kkvksa dks Nk=o`fRr nsus ds fy, eSa cgqr cgqr /kU;okn nsrh gw¡A
dq0 vufl;k e.Mkoh] d{kk &12 oha ] 'kk0 m0 ek0 fo|ky;] cksjxkao] ftyk& cLrj
,u,eMhlh dh tks Nk=o`fRr eq>s feyh gS] mlls eq>s cgqr vkfFkZd lg;ksx feykA esjh vkfFkZd fLFkfr [kjkc Fkh] ftlds dkj.k esjh i<+kbZ esa ck/kk mRiUu gks jgh Fkh A vc ,u,eMhlh dh enn ls eSa viuh i<+kbZ dj ik jgh gw¡ rFkk cgqr [kq’k gw¡ A ,u,eMhlh dks g`n; ls /kU;okn nsrh gw¡A
dq0 dhfrZ jkeVsds] d{kk &11 oha ] 'kk0 m0 ek0 fo|ky;] yksg.MhxqM+k] ftyk& cLrj
^^ eq>s ,u,eMhlh dh vksj ls tks jkf’k izkIr gqbZ Fkh ml jkf’k ls eSus dkyst esa ,Meh’ku Qhl] ijh{kk Qhl rFkk dksfpax ds fy, [kpZ fd;kA blfy, eSa fny ls ,u,eMhlh laLFkk dks /kU;okn nsrk gw¡A eq>s i<+kbZ esa dkQh lg;ksx feyk vkSj vis{kk j[krk gw¡ fd vkxkeh o"kksZa esa Hkh bl laLFkk ls lg;ksx feysxkA**
lqjs’k dqekj mbds] ch0,0&II ] Lokeh vkRekuan egkfo|ky;] ukjk;.kiqj] ftyk& ukjk;.kiqj
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NMDC SIKSHA SAHAYOG YOJANA (SSY)SONG BY STUDENTS OF DIMRAPAL SCHOOL
(BASTAR)
pyks pysa cLrk ysa ge Hkh pysa rqe Hkh pyks],u,eMhlh ;kstuk gS vkbZ] pyks pysa lHkh cguHkkbZAA 2AAIk<+rs gh jguk gS] vkxs c<+rs tkuk gS ]f'k{kk lg;ksx ;kstuk gS ge lHkh ds lkFk A A[kpsZ dh fpUrk ?kVh] psgjksa is NkbZ [kq’kh]vkvks cPpksa vius lius djsa lkdkjAA
ik¡p ftyksa esa Nk=o`fRr ck¡Vus vkbZ] ,u,eMhlh Nk=o`fRRk ;kstuk gS ukeAANk=o`fRr Hkstuk vkSj QhMcSd ys tkuk]I;kjs ,u,eMhlh deZpkfj;ksa dk dkeAA
esgur Hkh djuk gS] QtZ Hkh fuHkkuk gS]pyks pysa Ldwy ge iqLrd ysa gkFk AAekrk :de.kh vkJe fMejkiky uke ]xk jgs ge cPps bl ;kstuk dk xku AA
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Prize distribution at the District Athletic Meet for Scholarship holders-2010
