Welcome to the VFNSocial Media Workshop

A Dance Party

Bit.ly/dancingmanvideo

Today, Social Media Is…

A Simple Recipe

• Being social isn’t new

• Goes back 150 years ago to shopkeeper days

• Small + Localized = Micro Marketing

Influence• 91% say consumer reviews are the #1 aid to

buying decisions

• 87% trust a friend’s recommendation over acritic’s review

• 3 times more likely to trust peer opinionsover advertising for purchasing decisions

• 1 word-of-mouth conversation has impact of200 TV ads

Usage

• 73% of active online users read blogs

• 57% have joined a social network

• 83% have watched video clips

Small is Powerful

• Tweets trump television

• Facebook inspires buyers more thannewspaper FSIs

• Relationships speak louder than radio

• Advocacy beats advertising

• We’re all our own media moguls

Welcome to the Foodiesphere!

10 Ingredients for a Social Media Smörgåsbord

#10: Leverage What’s Already Out There

• Use social media personally first

• Try a variety of tools - B2C, B2B

• Be yourself, make friends, and

share

• Know what’s out there

Food News & Info

Finding Fellow Foodies

Drool Over Food

Finding Ingredients

Buying Food

Making Food

Eating Food

#9: Listen

The Dirtiest Pizza Ever Made CEO's Worst Nightmare

#8: Tap Into the Crowd

#7: Control What You Can

#6: Own Your Owned Channels

#5: Solve a Business Need

#4: Offer Incentives

#3: Integrate Efforts

#2: Build Relationships

#1: Do Good

#1: Do Good

#1: Do Good

Watch for What’s on The Horizon

Foodspotting

http://www.foodspotting.com/guides/2124-vrai-vermont