HEALTH & BEAUTYscandinavia

WELCOME TO THE HEALTH & BEAUTY SCANDINAVIAN EXHIBITION

7 - 9 februar 2014 i Telenor Arena på Fornebu.

The theme for Health & Beauty 2014 is: ”The key to Health and Beauty”

HEALTH & BEAUTYscandinavia

Trening 2014

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Norway is presently Europe’s strongest and most expansive economical marked.Helse 2014 is the largest meeting place in Scandinavia for the leading suppliers and brands from the health and lifestyle business.Here, the greatest international profiles in the industry are brought together to provide an overview of services, news and trends from home and abroad.

ABOUT THE EXHIBITION

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Helse 2014 place greate emphasis on:

ͻ� Business Eventsͻ� Nordic Network barͻ� VIP and media areaͻ� Several sections and zonesͻ� New organic expressionͻ� Expanded PR and marketing strategiesͻ� Intimate atmosphere

Aided by their ’live’ nature, exhibitions are the only promotional media offering the following benefits:Highly targeted – With their carefully focused profiles, and highly targeted audiences, exhibitions allow you to direct your sales and marketing effort accurately and cost-effectively, with minimum wastage.The buyer comes to you – Exhibition visitors are pro-active buyers. They make a conscious decision to attend, and set aside valuable time to do so. Many are specifiers and influencers who it might otherwise be impossible to identify

WHAT THE EXHIBITION CAN OFFER YOU!

3D sales and promotion – Nothing beats the impact of a live demonstrations. At an exhibition buyers can see, taste, touch and try your products for themselves.Natural sales environment – The buyer feels under no great pressure to buy, while the seller is not intimidated by visiting the buyer on his home territory.Fast marked penetration - You can reach a large proportion of the marked in a short space of time, achieving more in three days than you might otherwise achieved in months.

Exhibitions are proven to generate more sales prospects per spend than almost any other form of marketing and promotional activity. Even in the new age of technology based communication, social media and the mobile internet, face to face interactions are still key to fostering profitable business partners.

HEALTH & BEAUTYscandinavia

Health & Beauty 2014 is launching a new conference and seminar concept integrated into the exhibition. We are building a two story conference area utilizing part of Telenor Arena’s seatings, that will allow for an audience of 50-200 people. The conferences will be held Friday, Saturday and Sunday starting from 11.00 am and ongoing until 17.00 pm, entertaining the best expert speakers on the newest trends in beauty and lifestyle.

The program will be arranged in a way that allows visitors to part take in their chosen topics of interest, and leave to come back for yet another new and interesting showing later on in the program.

Along with the arranged seminars and conferences, there will be special seminars and activities going on at all times in the exhibition area.

All the summits are free of charge, and do not require sign up before hand.

More information on the program list and topics will be published at www.health-beauty.no, and information will be sent out in the newsletter, in good time before the exhibition.

THE CONFERENCE CONCEPT

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A powerful combination – Exhibitions combine the mass reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly,or side by side.

To mention a few, the Tradeshow covers:

ͻ� Fitness and exercise equipmentͻ� Fitness centers and gymsͻ� Sport and leisure clothingͻ� Prevention and rehabilitationͻ� Diet and nutritionͻ� Education and vocationalͻ� Literatureͻ� Studio equipment / architecture /interiorͻ� Consulting and marketing

At the Expert scenes people can book and try treatments by your experts, meet the founders, designers and agents and also have the opportunity to get books signed.

WHY TAKE PART IN THE EXHIBITION?

EXHIBITORS

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To mention a few of the benefits:

ͻ� Increase salesͻ� Test new products on buyers and usersͻ� Launch newest product releases ͻ� Meet former customers and generate newͻ� Make new contactsͻ� Gain a greater insight into the competition in

your fieldͻ� Receive press and work with the different

media, before and after the exhibitionͻ� Have kick-off`sͻ� Build network

What is offered?

ͻ� A new conference conceptͻ� Seminars and workshops in the

exhibition areasͻ� Launch of new productsͻ� Shows and awardsͻ� Activity on the standsͻ� Intimate atmospere ͻ� Media and press from industry related

magazines, daily and weekly press, there to work with and for you

ͻ� Website that offers more marketing and PR: www.health-beauty.no

We encourage exhibitors to arrange their own conferences, seminars and client meetings, to get the absolute most out of the exhibition for you and your company. To take advantage of all the great opportunities the exhibition provides to generate and accelerate your business. Those who wish to book meeting rooms, are kindly asked to make immediate contact to Linda Myrberg, to reserve your meeting room and/or get your conference- seminar listed in the program.

Health & Beauty 2014 is also a great opportunity to arrange dinner’s, kick-off’s and company gatherings in the exhibition area itself or within the Telenor Arena.

YOUR OWN EVENTS

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Marketing/PR The organizer take responsibility for ensuring that as many people as approximately 3/4 are visitors working in the industry. Number of visitors in 2012: 15.300. Expected visitors in 2014: 20.000 To achieve this we use the following means:

ͻ� A comprehensive and targeted marketing campaign, targeting all visiting groups in advance of the exhibition

ͻ� All exhibitors will receive free invitation cards for distribution to customers and partners

ͻ� Advertising in daily and weekly press, magazines in the Nordic countries and relevant websites, social media and blog

ͻ� DM and newsletters to everyone who attended the fairs in 2012

ͻ� Press releases

ͻ� Close collaboration with suppliers and associated organisations

ͻ� Web-based visitor guideͻ� Exhibition catalogue for exhibitors and

visitors

In September 2013 you will be able to order invitation and exhibition cards, information and the technical equipment you need for your stand. Also you can receive information on all the exhibitors and their brands and products, along with tips and relevant links for you as an exhibitor.

PRACTICAL INFORMATION

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PremisisTelenor Arena is located about 10 minutes from downtown Oslo, and is easily accessible by car, bus or train form both downtown Oslo and from Oslo airport Gardermoen. More information at www.health-beauty.no. The rooms have high ceilings and very good exposure to light and sound. Possibilities for renting conference and meeting rooms in various sizes both in the exhibition center and hotel vis-á-vis.

Pricing and signupWe want all our exhibitors to have the best possible spot for their stand. To find just the right placing, shape and size, we do encourage

you to get started planning very soon. Who ever gets there first, gets the spot. You will find a sign up sheat within this presentation. Sign up may also be done through our website at www.health-beauty.no

Where to stayHealth & Beauty 2014 work with many of the nearby hotels close to the exhibition area, along with hotels in central Oslo. Find and choose your hotel at www.health-beauty.no.

Organizer/ Project Manager Kari Tveranger Tlf. +47 21 51 31 00 Mob. +47 93 41 94 00 kari@argusgruppen.no

Project Coordinator Parisa Jahangir Tlf. +47 21 51 31 00 Mob.+47 94 23 16 25 parisa@argusgruppen.no

CONTACT INFO

Where and when? Telenor Arena, Widerøeveien 1, 1360 Oslo.Friday 7. February 2014: 10.00 am -6.00 pm - open for Industry only. Saturday 8. Februay 2014: 10.00 am-6.00 pm – open for the public. Sunday 9. February 2014: 10.00 am- 5.00 pm – open for the public.

Set upWednesday 5 February and Thursday 6 February.

Take downSunday 9 February from 6.00 pm and Monday 10 February.

Eventmanager Linda Myrberg Tlf. DK +45 20 14 45 01 Tlf. SE +46 709 94 77 04 mail@lindamyrberg.com

HEALTH & BEAUTYscandinavia

Trening 2014

health-beauty.no treningsmessen.no helsemessen.no