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ITA Business Trend Survey 2012 1
Welcome to
The Industrial Truck Association
2012 Business Trends Survey
ITA 2012 Annual Fall MeetingWilliamsburg Lodge
Williamsburg, VA
2012 Business Trends Survey Task Group
Frank Russo, TCM America Inc.
Dave Norton, The Raymond Corporation
Jeff Mueller, MCFA
Bill DeVries, Nissan Forklift Company North America
Ken Sanders, East Penn Manufacturing
Kevin Crowe, ECCO
Ed Artuso, Bolzoni - Auramo
Ed Dailey, Thyssen Krupp
ITA Staff
ITA Business Trend Survey 2012 2
ITA Business Trend Survey 2012 3
2012 Business Trends SurveyPanel Members
Paul Laroia (Nacco Materials Handling Group)
Scott Johnson (Clark Material Handling)
Moderator
Aurelio Carinci (GNB Industrial Power)
ITA Business Trend Survey 2012 4
5.5 55.4 5.8
0
1
2
3
4
5
6
7
8
9
10
2009 2010 2011 2012
2009 2010 2011 2012
On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance of India as a market to US Forklift Manufacturers by 2017, as a location for local forklift manufacturing for the local India marketplace?
ITA Business Trend Survey 2012 5
6.65.8 5.6
7.3
0
1
2
3
4
5
6
7
8
9
10
2009 2010 2011 2012
2009 2010 2011 2012
On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance of India as a market to US Forklift Manufacturers by 2017, as a location for parts suppliers?
ITA Business Trend Survey 2012 6
On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance of South America as a market to US Forklift Manufacturers by 2017, as a market for US Exports?
7.2
8.1
7.4
8.2
0
1
2
3
4
5
6
7
8
9
10
2009 2010 2011 2012
2009 2010 2011 2012
ITA Business Trend Survey 2012 7
On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance of South America as a market to US Forklift Manufacturers by 2017, as a location for local forklift manufacturing partnerships (forklift production the in Brazil) marketplace?
5.5 5.9
7.6 7.9
0
1
2
3
4
5
6
7
8
9
10
2009 2010 2011 2012
2009 2010 2011 2012
ITA Business Trend Survey 2012 8
On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance South America as a market to US Forklift Manufacturers by 2017, as a location for parts suppliers?
4.75.2 5.5
7.9
0
1
2
3
4
5
6
7
8
9
10
2009 2010 2011 2012
2009 2010 2011 2012
ITA Business Trend Survey 2012 9
On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance of South America as a market to US Forklift Manufacturers by 2017, Brazil as a location for local forklift manufacturing for the local South American marketplace?
5.55.9
7.6 8
0
1
2
3
4
5
6
7
8
9
10
2009 2010 2011 2012
2009 2010 2011 2012
On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance of Africa as a market to US
Forklift Manufacturers by 2017, as a location for local forklift manufacturing partnerships (forklift production the in Africa)
marketplace?
ITA Business Trend Survey 2011 10
On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance Africa as a market to US Forklift Manufacturers by 2017, as a location for parts suppliers?
ITA Business Trend Survey 2011 11
On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all, please rate the importance of Africa as a market to US Forklift Manufacturers by 2017, Africa as a location for local forklift
manufacturing for the local marketplace?
ITA Business Trend Survey 2011 12
ITA Business Trend Survey 2012 13
Which global market do you see with the greatest economic growth in the next five years?
Canada, Mexico, Russia and Rest of Asia were added for
2012 Survey
ITA Business Trend Survey 2012 14
With greater focus on lean manufacturing and lean operations do you feel that forklift trucks is an area where companies look to eliminate or reduce their fleet sizes?
ITA Business Trend Survey 2012 15
Do you foresee the duties imposed on imported US manufactured forklifts will be eliminated into the following Countries by 2017?
ITA Business Trend Survey 2012 16
On a scale of 1 to 10, with 10 indicating very significant and 1 indicating no impact, with the current value of the US Dollar do you expect increased exports of US manufactured forklift trucks?
ITA Business Trend Survey 2012 17
Do you anticipate a change in the source of supply for any of the components listed by 2017? If you anticipate changing the sourcing location by 2017, indicate if the change will locate manufacturing to North America, from North America or elsewhere.
From 2010 Business Survey From 2011 From 2012 Business Survey
Change Source Change Source Change Source If yes, change will be…..
2010 2010 2011 2011 2012 2012 To North From North Elsewhere
Components No Yes No Yes No Yes America America
Electrical Systems 38% 62% 50% 50% 8% 92% 47% 33% 20%
Mast and Attachments 62% 38% 69% 31% 77% 23% 33% 67% 0%
Hydraulic Components 46% 54% 50% 50% 36% 74% 44% 33% 23%
Drive Trains 46% 54% 53% 47% 50% 50% 33% 56% 11%
Engines / Power Sources 38% 62% 44% 56% 50% 50% 80% 20% 0%
Assembly 77% 23% 59% 41% 31% 69% 72% 0% 28%
Other Component Systems 38% 62% 31% 69% 17% 83% 30% 10% 60%
Structural Weldments 69% 31% 44% 56% 38% 72% 50% 13% 37%
On a scale of 1 to 10, with 10 indicating very likely and 1 indicating not likely at all, with consolidation or your company’s supplier base, which of the following areas best describes the importance of your supplier base
selections by 2017?
ITA Business Trend Survey 2012 18
ITA Business Trend Survey 2012 19
What percentage of North American industry forklift shipments, currently use “add on aftermarket produced” data management systems?
ITA Business Trend Survey 2012 20
What percentage of North American industry forklift shipments, will incorporate OEM produced data management systems in 2017?
ITA Business Trend Survey 2012 21
What percentage of North American industry forklift shipments, will use LED lights display in 2017?
ITA Business Trend Survey 2012 22
What percentage of North American industry forklift shipments, will recover energy from regenerative braking in 2017?
ITA Business Trend Survey 2012 23
What percentage of North American industry forklift shipments, will recover energy from lowering loads in 2017?
ITA Business Trend Survey 2012 24
On a scale of 1 to 10, with 10 indicating very important and 1 indicating not important at all, please rate the importance of implementing optical or visual aids mounted on forks or masts by 2017?
ITA Business Trend Survey 2012 25
In 2017, of the total fuel cell powered forklift shipments, what will percentage be for each of the following truck class?
ITA Business Trend Survey 2012 26
On a scale of 1 to 10, with 10 indicating very important and 1 indicating not important at all, please rate the importance of the following factors regarding fuel cell technology.
7.4
8.8 9 8.8 8.78.3
7.7 7.6
5.36
7
5.3
0123456789
10
Initial Cost Lifecycle Cost Delivery &Distribution ofHydrogen Fuel
CustomerAcceptance
Reduce CarbonFootprint
Increased Safetyby Eliminating
Battery Handling
2011 2012
ITA Business Trend Survey 2012 27
What percent of the market will be garnered with opportunity charging (where the charger start rate is 21 – 25% of the battery’s rated capacity) by 2017?
ITA Business Trend Survey 2012 28
What percent of the market will be garnered with fast charging (where the charger start rate is 26 – 60% of the battery’s rated capacity) by 2017?
ITA Business Trend Survey 2012 29
What sources of energy technology (other than lead-acid batteries) will be used in forklift trucks by 2017?
ITA Business Trend Survey 2012 30
On a scale of 1 to 10, with 10 indicating very likely and 1 indicating not likely at all, what will be the market demand for the following types of Internal Combustion Engine forklifts in 2017?
ITA Business Trend Survey 2012 31
On a scale of 1 to 10, with 10 indicating very likely and 1 indicating not likely at all, please rate the likelihood of the following types of Hybrid powered forklift trucks being available for sale by the year 2017?
ITA Business Trend Survey 2012 32
On a scale of 1 to 10 what form of social media network do you see becoming more influential as a communication and marketing tool to reach out to customers within your organization in the next five years?
ITA Business Trend Survey 2012 33
Results of 2012 Business Trend Survey
Thank you for your attention and participation.
ITA 2012 Annual Fall MeetingWilliamsburg Lodge
Williamsburg, VA