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Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013...

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Page 1: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.
Page 2: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Welcometo the

Resort Area Parking Strategy’s Public Information Meeting

February 28, 2013

Presentation will begin at 6:15

Please sign-in and meet and visit with your community friends and neighbors!

Page 3: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Purpose of the Public Information Meeting• Provide information on efforts to develop a Resort Parking

Strategy

• Provide Resort Area Parking Committee recommendations

• Provide consultant report summary and recommendations

• Provide an opportunity for public comments and input on the recommendations of the parking strategy

Page 4: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Resort Parking Public Information Meeting Agenda

• Welcome and introductions• History and background• Parking committee recommendation• Consultant report summary• Breakout groups• Next steps

Page 6: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

History and Background…or why are we here? • New Zoning Code was approved for the Resort Area July 2012

• Resolution to develop a Comprehensive Parking Strategy was approved by City Council July 2012

Page 7: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Oceanfront Resort District Form Based Code

• Concern regarding adjustments to parking requirements and types of development

• Concerns regarding impact to residential neighborhoods

Page 8: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Resort Management Parking Operations• Manage over 7,000 parking spaces (Oceanfront, Croatan,

Sandbridge and Town Center)• Oceanfront parking lots and Garages, on-street Parking,

parking meters and enforcement in RPPP• Contributes to Capital Maintenance, Parking Enterprise Fund

and leases such as Croatan Parking Lot• Contributes over $500,000 a year to Tourism Investment

Program through fines and fees

Page 9: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Total Parking Inventory and Usage• 2,887 public fee parking spaces in 11

off-street locations and on-street parking (652 metered)

• 2,050 commercial spaces in 31 private parking lots

• 4,050 +/- on-street spaces in adjacent residential neighborhoods

• Total = 9,000 +/- spaces

Page 10: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Current Oceanfront Parking Policy• On-street parking is free during the day in residential neighborhoods• Residential Permit Parking Program for residents and employees is enforced

daily (8 PM to 6 AM)• Residential Permit Parking Program for residents and employees is enforced

24-hours per day on holiday weekends• Parking for Virginia Beach residents is provided at a discounted rate of $2

after 5 PM in City lots and garages• Parking pays for itself, no General Fund support

Page 11: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

RPPP Area

• Winston Salem Avenue to 29th Street

• Parks Avenue to Pacific Avenue

• Residential area within ½ mile of parking meter

Page 12: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Resort Parking Area Parking CommitteeAppointed September 11, 2012

• One-Year Term• Comprised of 20 Members• Advisor to City Council• Met every 2 weeks through January 2013• Provide Recommendations to City Staff early 2013

Page 13: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Parking Committee Recommendations

Page 14: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Resort Area Parking Committee Recommendations

• Revise RPPP to align with recommendations• Establish standing Parking Committee• Create/identify separate district with unique characteristics

– Criteria for identifying areas to include nature and type of restrictions– Stripe spaces in Districts to more clearly identify no parking areas– Increase parking fines as deterrent to illegal parking– Regulations should correspond to impact time periods

• Direct staff to investigate 24/7 parking in specific areas– 16th Street from Pacific Avenue to Cypress Avenue– 15th Street from Cypress Avenue to mid-block

Page 15: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Resort Area Parking Committee Recommendations

• Employee Permits – No cap on number issued; reduce through other measures– Increase the cost of employee parking permit– Establish accountability procedures for businesses for misuse use of

permits/regulations and impact to neighborhood– Adopt rules of conduct with employee behavior in neighborhoods– Use with businesses to establish punitive measures for employee

behavior in neighborhoods– Create incentives to shift employees out of residential areas

Page 16: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Resort Area Parking Committee Recommendations

• Provide discounted employee parking in designated areas– Designate area in public garages for employee parking– Extend hours in garages/lots for employee permit holders– Work with HRT for discounted transit fares for employees– Explore parking space options for Atlantic Avenue during off-season– Develop unused public properties as temporary employee parking

sites until sites are developed for other uses– Review parking needs north of 31st Street

Page 17: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Resort Area Parking Committee Recommendations

• Encourage alternative transportation options (trolley-like system)– Provide a connectivity link for off-site parking for employees– Evaluate alternative transportation options for visitors during peak

weekends and for event use

• Increase lighting in neighborhoods

Page 18: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

• Ensure tow truck drivers adhere to laws, especially in neighborhoods– Review and enforce code compliance with tow companies in

neighborhood– Consider removal of towing for RPPP offense– Implement scalable fines

• Develop construction parking plan to manage impacts in neighborhood– Review plan through Site Plan Review process– Consider parking plan for construction worker as part of the process

Resort Area Parking Committee Recommendations

Page 19: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Resort Area Parking Committee Recommendations

• Develop Branding Program for Virginia Beach Parking– Wayfinding “brand” for locating parking lots/facilities– Develop a master signage plan to be branded as a wayfinding system– Include static and dynamic signage to guide people to parking– Adopt consistent signage– Incorporate a phone application to assist visitors– Use information flyers to issue with tickets– Continue to evaluate new technology for parking– Require all special event host organization to post available parking

Page 20: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Resort Area Parking Committee Recommendations

• Revise Ordinance for Commercial Lots– Work with commercial lot operators to bring code up to date– Bring “informal” lots into compliance– Encourage consistent enforcement of all lots

Page 21: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Consultant Report Summary

Page 22: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Study Process• Data collection

– Core Area inventory/occupancy/turnover– Review on-street system– Review off-street system– Commercial lots for public use

• Citizen and property owner input• Public Information Meeting in November 2012 to obtain

citizen input• Intercept surveys with Resort Area parking users• Future parking supply and demand assessment

Page 23: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Study Process (continued)• Evaluate parking data• Evaluate the existing RPPP

– Review current policies and programs– Review data from current program– Review current program issues and challenges– Data collection/field observations– Review fees– Review impacts of employee parking in neighborhoods– Review non-employee/non-residential neighborhood parking impacts

• Develop parking strategy recommendations

Page 24: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Resort Area Parking District Map

Page 25: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Central Beach District Study Area

Page 26: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Recommendations Overview • Recommendations are a strategy, not the parking plan• Broad based with a focus on 10 key areas, or Guiding Principles• Serve as the framework for City staff and the community to

develop the appropriate parking plan• Development and implementation of a parking plan is a

process• There is no magic fix-all

Page 27: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Parking Strategy Recommendations• Strategy Framework

– Define characteristics of a well designed plan– Develop Resort Area Parking Strategic Plan

• Define the Guiding Principles and revisit Vision, Mission & Objectives– Develop Resort Area Parking Management Plan– Develop District Parking Management Plans– Develop Facilities Development and Implementation Plan

Develop Resort Area Parking Strategic Plan

Resort Area Parking Strategy

Define Characteristics

Define Guiding Principles, Vision, Mission & Objectives

Develop Resort Area Parking Management Plan

ParkingStrategicPlan

ParkingManagementPlans

North Beach

Laskin Gateway Old Beach Central

Beach Lakes Rudee Marina Convention

Page 28: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Parking Strategic Plan• Vision, Mission, and Objectives

Vision Statement:

The City will develop proactive and effective public parking policies and provide management oversight of City owned public parking assets. The City will manage parking to be responsive to Resort Area stakeholders and strategically leverage parking as a tool for economic development. The City will develop and operate a parking program that supports the overall growth and economic development of the Resort Area community. The parking program should enhance the Resort Area experience and provide support to the Resort Area business community.

Page 29: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Parking Strategic Plan• Vision, Mission, and Objectives

Mission Statement:

The mission of the City is to develop and maintain a comprehensive and “Best in Class" parking program. The City will be an active partner in promoting community development, and creating sustainable parking and transportation options. The City Parking program has an ultimate goal to support and enhance the resort area vitality.

The City will provide exemplary customer service for the Resort Area community. The parking program will provide a central resource for the planning, development and management of public parking. Key goals will be to simplify and improve the parking experience for Resort Area patrons. This will be accomplished through the creation of a vertically integrated parking management system that will provide enhanced planning and investments in new parking technology and strategic parking asset development. The program will work toward a goal of being a self-supporting enterprise fund.

Page 30: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Parking Strategic Plan• Vision, Mission, and Objectives

Strategic Plan Objectives

To implement strategic parking action plan recommendations based on community developed Guiding Principles for the Resort Area that supports the development of vibrant, healthy and accessible resort districts. The plan recognizes the existence of unique districts within the Resort Area and the need for different parking management plans for each district.

Page 31: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Parking Strategic Plan• Guiding Principles

1. Economic Development2. Planning/Urban Design Policy3. Customer Service4. Integrated Access/Mobility Management5. Sustainability6. Leveraging Technology7. Communications/Marketing/Promotion8. Accountability & Financial Management9. Effective Management10.Organizational Leadership

Page 32: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

• Residential Permit Parking Program• Parking Inventory Recommendations• Future Parking Recommendations

Central Beach District - Parking Management Plan

Page 33: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

• Residential Permit Parking Program (RPPP)– Regulation should correspond to the impact times– 24-hour RPPP - Should it be implemented?– Install clear, identifiable on-street parking signs for RPPP regulations– Reevaluate penalties for parking citations

• Stripe on-street parking spaces within RPPP– Evaluate “hot spot” locations first– Number parking spaces to assist with towing functions

Central Beach District – RPPP Recommendations

Page 34: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Central Beach District – RPPP Recommendations• Reassess policy & regulations for business employee permits

– Cap number of permits issued until new inventories are created– Assign permits to areas to balance demand and use– Identify proximity zones to correlate with business locations– Increase permit fees– Public & private sector to collaborate on new space inventories– Require new businesses to develop an employee parking plan to

lessen impacts– Parking rates for employees in public and private facilities should be

maintained at market rates

Page 35: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Central Beach District – Parking Inventory Recommendations

• Collaborate with private owners and operators– Improve operations support – Hold meetings to develop joint efforts

• Create additional off-street parking for short-term needs– Create added inventory from current underutilized area– Explore short-term, off-season adjustments for on-street inventory to

encourage year round use

• Reassess parking rates– Meter space rates are too low and not balanced with off-street rates– Parking rates need to encourage off-street use for long-term parking

Page 36: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

• Install wayfinding to improve use of parking facilities– Provide advanced static & dynamic signage to improve parking

utilization and reduce traffic congestion– Install parking space inventory systems (monument and level-by-level)– Develop parking brand for identification and recognition of parking

facilities

Central Beach District – Parking Inventory Recommendations

Page 37: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

• Improve 19th Street corridor to “unlock” Convention Center parking space inventory– Create a strategy to unlock this unused parking inventory– Sidewalks, bike-lanes, street lighting, etc. to create “connection”– Promote use of bicycle “Park-and-Ride” to regional residents– Incentivize this parking inventory for employee use– Create consistency with future vision of the corridor

Central Beach District – Parking Inventory Recommendations

Page 38: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Central Beach District – Future Parking Recommendations

• Reassess minimum parking requirements as Form-Based Code and Resort Area Parking Strategy parking recommendations are implemented

• Maintain and update parking demand model to evaluate changes and ongoing modifications for each district

Page 39: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Breakout Groups• 4 stations

– RPPP Recommendations– Parking Inventory Recommendations– Future Parking Recommendations– Resort Area Parking Committee Recommendations

• To do:– Ask Questions– Provide input– Fill out comment sheet

• At stations• At home

– Please sign-in

Page 40: Welcome to the Resort Area Parking Strategy’s Public Information Meeting February 28, 2013 Presentation will begin at 6:15 Please sign-in and meet and.

Next Steps

• Presentation will be posted on the Resort Area Parking Strategy Web Page

• Comments from the breakout session will be collated and posted on the Resort Parking Strategy Web Page

• Additional comments or questions can be directed to email at [email protected], or directly to Barry Frankenfield or Mike Eason

• City staff recommendations to City Council April 2013


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