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BA Marketing Management

JH Marketing.

Welcome to the University of Northampton.

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BSc Marketing Management.

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BSc Marketing Management course overview.

Learning and Teaching atWaterside.

Our Learning Hub, the heart of Waterside Campus

combines resources, staff and learning spaces that

would traditionally be separate.

You’ll study in small interactive group sessions,

enhanced by the latest developments in technology.

Waterside has been designed to give you a personalized

learning experience, excellent opportunities to develop

your academic experience and life skills.

4.* Valid for 2021/22 entry. For 2020/21 academic year, please refer to our website for the latest information: https://www.northampton.ac.uk/about-us/situation-updates/

Stage one.*

Core modules.

• Foundations of Marketing

• Introduction to Marketing Communications

• Understanding Consumers

• Professional Skills for Marketing Practice

• Digital Marketing Essentials

*Module information is quoted for 20/21 entry. Modules are subject to change for 21/22 entry.

Optional modules.

• Foundations of Advertising Media

• Reflections of Work

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Stage two.*

Core modules.

• Tactical & Strategic Marketing

• Information for Marketing Decisions

• Services Marketing

• E-Marketing

• International Market Tactics

*Module information is quoted for 20/21 entry. Modules are subject to change for 21/22 entry.

Optional modules.

• Brand Management

• New Ventures

• Career Development and Employability

• Integrated Marketing Communications

• Public Relations Management and Practice

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Year in industry.

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Stage three.*

Core modules.

• Strategic Marketing Management

• Consumerism and Sustainability

• International Marketing

*Module information is quoted for 20/21 entry. Modules are subject to change for 21/22 entry.

Optional modules.

• Marketing Dissertation

• Research Project

• Campaign Planning

• Customer Relationship Management

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Integrated Foundation Year.

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The Integrated Foundation Year at the University of Northampton is an opportunity for you to successfully study a four-year version of the three-year degree without the standard entry qualifications, whilst gaining critical study skills.

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Joint honours.

For 2020 entry can be taken with:

A B C D

Education Studies Business Accounting

Economics English Drama Entrepreneurship

History Law Education Studies Criminology

Popular Music Marketing** Events Management Human Geography*

Psychology Creative Film, Television and Digital Media

Production

Film and Screen Studies* Human Resource Management

International Tourism Management

Sport Studies*** Health Studies International Politics

Risk Management* Management Multimedia Journalism***

Sociology Applied Social Care

Digital Marketing**

*Risk Management, Film and Screen Studies and Human Geography are not available for September 2020 entry.

**Digital Marketing cannot be combined with Marketing.

***Sports Studies cannot be combined with Multimedia Journalism

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Market Researcher.

Social Media Manager.

Business Adviser.

Web Content Manager.

Marketing Executive.

UX Designer.

Public Relations Account Executive.

Media Buyer. Media Planner.

Event Manager.

Advertising Account Executive.

Advertising Account Planner.

Advertising Art Director.

Marketing Manager.

Public Relations Officer.

Sales Promotion Account Executive.

Publishing Rights Manager.

Campaign Manager.

Product Manager.

Brand Manager.

Careers.

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Personal Tutor.

• You will be allocated a personal tutor at the start of the year

• They are there to help you with every aspect of university life

• They’ll be in touch at various point in the academic year

• You can arrange to meet them at any time

Money Matters.

• A range of scholarships and bursaries to support you

• Financial Guidance Team on hand to help you with any money queries from student loans to financial hardship, and budgeting to loans

Accommodation.

• Halls of Residence on campus, in the town centre and Scholar’s Green

• Private Sector Officer to give advice and guidance if you’re looking to go into private sector accommodation

Health.

• Doctor’s surgery on campus

• Counselling and Mental Health Team

• Additional Needs and Disability Support (ASSIST)

• Residential Life Team are there to support and advise students living in halls

Support.

We are here for you.

Thank you.Any questions?

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