Welcome to the University of Northampton.BSc Digital Business.

1.

2.

BSc (Hons) Digital Business.

Why study at Northampton?

Digital technologies have profoundly changed the ways we do business, buy, work and live. They have even altered society and continue impacting virtually all business functions and industries. Since the introduction of the first Business to Customer (B2C) digital business model in the 1990’s (Amazon in 1997), numerous other business models have emerged.

*Modules available subject to staffing and student numbers

3.

BSc Digital Business.

• Small group lectures• Seminars• Tutorials• Workshops• Independent and group study• One-to-one supervisions

Entry criteria.• Standard entry requirements apply. A typical offer is BTEC qualifications of

DMM, or A level grades of BCC.

Teaching style

Learning and Teaching atWaterside.

Our Learning Hub, the heart of Waterside Campus combines resources, staff and learning spaces thatwould traditionally be separate.

You’ll study in small interactive group sessions,enhanced by the latest developments in technology.

Waterside has been designed to give you a personalisedlearning experience, excellent opportunities to develop your academic experience and life skills.

4.

Stage one.

Introduction to Digital Business Environment Business Environment

StakeholdersCustomer OrientationRequirementsTechniques and Frameworks

Systems Analysis Business Analysis TechniquesSystem Analysis TechniquesDigital Change Management

5.

Information Management Data, Information, Knowledge, WisdomDigital EconomyE-Commerce SystemsCritical Issues in Information Management

Introduction to Digital Marketing Principles of digital marketing campaignsE-ToolsUsing digital marketing campaign toolsApplication of alternative promotional activities availableApplication of different viral marketing activities availableMonitoring digital marketing campaignsGDPR and related privacy topics

Digital Organisations The Digital WorkplaceDigital Business ModelsCritical Discussions on e-Commerce typesIssues in Global Digital Environment

Introduction to Accounting and Finance Key terms and concepts of Accounting and FinanceInterpretation of Financial StatementsManagement Accounting and Decision MakingAccounting and Financial Management TechniquesDigital Financial ReportingFinancial Strategy.

Stage two.Global Trade Finance

Introduction to Financial RisksMethods and Practices of International Trade PaymentsCurrency Risk ManagementHedging Strategies

E-Supply Chains

Insight Analytics Introduction to tools and techniquesFundamentals of Market and Business IntelligenceConsumer InsightsSocial MediaWeb AnalyticsDecision Making within the Context

People Management in a Digital Environment

Project Management: Planning & ControlProject SelectionProject Planning TechniquesLeading and Performing in TeamsProject Risk Management

Information Systems ManagementIS Strategy and Competitive AdvantageSecure Systems DesignIT Risk ManagementInfrastructure PlanningAlignment, Outsourcing and OffshoringEnterprise Applications and Business SystemsRelated Policy and Governance of Digital Systems

Accounting and Financial Information SystemsAIS for SME’s and MNE’sFinancial systems and models within ERPManagement accounting control systemsFinTech Fundamentals.

6.

Stage three.Risk, Resilience and Cyber Security Management

Business Resilience and SustainabilityTheory of Risk, Decision Making under uncertaintyRisk Management as a ProcessIntroduction to Cyber Security; cyber and cyber-enabled crimeCyber-criminologyCyber-policing (ACPO)Threats to Digital Business ModelsConsumer Trust and Security Management techniquesSecurity Investment Policies and Legal Frameworks

Emerging Technologies (20 Credits) Innovation and Technology AdoptionResponsible InnovationIP, Social and Ethical FrameworksIntroduction to technologies such as AI, Big Data, Cloud Computing, IoT, Digital Twins, Cryptocurrency and Blockchain. Further discussions on FinTech, etc.

7.

Risk, Resilience and Cyber Security Management Business Resilience and SustainabilityContent Creation for Marketing Key communications theory of still & moving imagesRegulations and royalty free music & Imagery in the public domainContent production for social mediaCreating on-brand messages in a variety of digital settingsProfessional identity for online careersCopywriting for search and hashtags

Digital Entrepreneurship The web-enabled Business Start-upE-Tools for innovation and collaborationOnline Infographics and Business PlansCrowdfunding, Angel Investors and IncubatorsSocial Media for Networking and Brand BuildingEntrepreneurial Risk Assessment.

Business Dissertation (40 Credits)

Foundation StudyFramework.The Foundation Study Framework at the University of Northampton is an opportunity for you to successfully studya four-year version of the three-year degree without the standard entry qualifications, whilst gaining critical study skills.

8.

9.

Web Content Manager

Digital Marketing Officer

Accounting Information Systems

Officer

Digital Product Owner

Digital Analytics Executive

Digital Business Analyst

Risk ManagerFinance Systems Analyst

Digital Marketing Manager

UX Researcher

Information Systems Auditor (Finance)

Business Development

ManagerProject Manager

Penetration Tester

E-Commerce Manager Supply Chain Service Lead

Digital Business Services Consultant

Digital Strategist

Digital Merchandiser

Buisness Intelligence Officer

Careers.

14.

Personal Tutor.

• You will be allocated a personal tutor at the start of the year

• They are there to help you with every aspect of university life

• They’ll be in touch at various point in the academic year

• You can arrange to meet them at any time

Money Matters.

• A range of scholarships and bursaries to support you

• Financial Guidance Team on hand to help you with any money queries from student loans to financial hardship, and budgeting to loans

Accommodation.

• Halls of Residence on campus, in the town centre and BoughtonGreen Road

• Private Sector Officer to give advice and guidance if you’re looking to go into private sector accommodation

Health.

• Doctor’s surgery on campus

• Counselling and Mental Health Team

• Additional Needs and Disability Support (ASSIST)

• Residential Life Team are there to support and advise students living in halls

Support.

We are here for you.

Thank you.Any questions?

15.