WelcomeWelcometo the world to the world of…of…

The foundersThe founders

0) Structure0) Structure

1)1) IntroductionIntroduction

2)2) HistoryHistory DorotaDorota

3)3) FactsFacts NataschaNatascha

4)4) ServicesServices AnnikaAnnika

5)5) CriticismCriticism FarinaFarina

6)6) ConclusionConclusion

7)7) BibliographyBibliography

1) 1) IntroductionIntroduction

- Use Google… -- Use Google… -

2) History2) History- By Dorota -- By Dorota -

The foundersThe founders

Sergey BrinSergey Brin

Sergey Brin was born in August 1973 in Sergey Brin was born in August 1973 in MoscowMoscow

At the age of five he emigrated with his At the age of five he emigrated with his family to California, in the USAfamily to California, in the USA

He was interested in computers and He was interested in computers and mathematics from early in his childhood mathematics from early in his childhood onon

Sergey studied Computer Science and Sergey studied Computer Science and Mathematics at the University of Mathematics at the University of Maryland and he received his Bachelor Maryland and he received his Bachelor Degree with high honors.Degree with high honors.

He studied for his masters degree in He studied for his masters degree in Computer Science at the Standford Computer Science at the Standford UniversityUniversity

Lawrence PageLawrence Page

Lawrence Page, also known as Larry Lawrence Page, also known as Larry Page, was born in March 1973 in Page, was born in March 1973 in MichiganMichigan

Computers played an important part in Computers played an important part in his lifehis life

Larry has a Bachelor of Science Larry has a Bachelor of Science Degree in computer engineering from Degree in computer engineering from the University of Michiganthe University of Michigan

He received his Masters Degree at the He received his Masters Degree at the Standford UniversityStandford University

19951995:: The history of Google began when The history of Google began when Lawrence Page and Sergey Brin met each Lawrence Page and Sergey Brin met each other at the Stan+ford Universityother at the Stan+ford University

19961996: The founders began to work on a : The founders began to work on a research program the search engine, a research program the search engine, a project for their studies. They wanted to project for their studies. They wanted to develop a search engine that is based on develop a search engine that is based on relationships between websites.relationships between websites.

19971997: Google became an independant : Google became an independant website, after it originally used to be the website, after it originally used to be the Stanford website→ Stanford website→ google.stanford.edugoogle.stanford.edu

1998: 1998: The founders found an investor, The founders found an investor, Andy Bechtolsheim, who helped them Andy Bechtolsheim, who helped them to accomplish their aim and gave the to accomplish their aim and gave the company Google Inc. $100,000.company Google Inc. $100,000.

19991999: The company moved into offices : The company moved into offices in Palo Alto, California.in Palo Alto, California.

20002000: Google became the best search : Google became the best search engine on the market!engine on the market!

2003:2003: The company moved into a The company moved into a complex of buildings in Mountain View, complex of buildings in Mountain View, CaliforniaCalifornia

20042004: Google on the stock exchange: Google on the stock exchange

Googleplex

3) Facts3) Facts- By Natascha -- By Natascha -

Where does the name come from?Where does the name come from?

Interesting FactsInteresting Facts

Where does the Where does the name come from?name come from?

Googol= a number with a one and Googol= a number with a one and one hundred zerosone hundred zeros

10 000 000 000 000 000 000 000000 000 000 000 000 000 000 000000 000 000 000 000 000 000 000000 000 000 000 000 000 000 000000 000

Interesting FactsInteresting Facts

Google exists in over a Google exists in over a hundred languages hundred languages

IndonesianIndonesian JapaneseJapanese KoreanKorean LatinLatin LatvianLatvian MacedonianMacedonian Maltese Maltese MongolianMongolian SomaliSomali SwedishSwedish ThaiThai UkrainianUkrainian Vietnamese Vietnamese WelshWelsh YiddishYiddish

AfrikaansAfrikaans AlbanianAlbanian ArabicArabic BosnianBosnian BulgarianBulgarian CambodianCambodian Chinese Chinese CroatianCroatian DanishDanish DutchDutch EstonianEstonian EsperantoEsperanto FinnishFinnish HindiHindi IcelandicIcelandic

For example:For example:

Google is the 5th biggest websiteGoogle is the 5th biggest website Over 8 billion websites Over 8 billion websites

(December 2004)(December 2004) Most visited search engine Most visited search engine

worldwide worldwide

Google has over 300 employee, Google has over 300 employee, the so-called “Googler”the so-called “Googler”

Possible income 2003: betweenPossible income 2003: between

100 - 350 Million dollars100 - 350 Million dollars Nominated forNominated for

Big Brother Award 2003 Big Brother Award 2003

Visited by half of the German Visited by half of the German Internet Users every monthInternet Users every month

More than one half of the Google More than one half of the Google users are non - Americanusers are non - American

116,6 billion dollars is Google 116,6 billion dollars is Google worth worth

4) Services4) Services- By Annika -- By Annika -

Google SearchGoogle Search

What(ever) happened to George W. BushWhat(ever) happened to George W. Bush

Google: more than a search engine provides more than 30 services, tools

and functions for its users (e.g the search for definitions, the “I'm feeling lucky“search, Froogle, Google Earth)

The bread-and-butter service: Google Search

Google Google SearchSearch

Basis: PageRank system examines the number and relative

popularity of each website linked to another one

every link counts as a vote “important“ sites have a strong vote

for other sites

Google combines PageRank with a complex text retrieval in order to find sites thata. are importantb. AND fit the query

Google analyzes the number and closeness of search keys (and the content of the linked sites) to do the whole PageRank

What(ever) What(ever) happened to happened to George W. BushGeorge W. Bush

Entering the query “failure“ or “miserable failure“ plus using the “I'm feeling lucky“ search leads directly to George W. Bush's official websites

2 reasons The other one refers to the PageRank

system A number of webmasters use the

phrase “failure“ or “miserable failure“ to describe and link to Bush's websites

Site ranks on top of Google's result list due toa. its importance and popularityb. the descriptions on pages connected

to this site Influencing the ranking of a given page

in results returned by the Google search engine is called Googlebombing

5) Criticism5) Criticism- By Farina -- By Farina -

protection of data privacy is not protection of data privacy is not transparent for the usertransparent for the usera.a. Cookies: data about the user and Cookies: data about the user and user's user's activities onlineactivities onlineb.b. E-mail: can be read through for E-mail: can be read through for

advertisementadvertisement Google Earth: detailed maps are easier Google Earth: detailed maps are easier

to accessto access

Screening of information: editors and Screening of information: editors and user decide on what search result turns user decide on what search result turns upup

Copying of books: some authors regard Copying of books: some authors regard as dismissive of their rights and illegalas dismissive of their rights and illegal

Google Base: takes over the classifieds Google Base: takes over the classifieds in newspapersin newspapers

Google for everything: you can even Google for everything: you can even plan a murder with this search engineplan a murder with this search engine

6) 6) ConclusionConclusion

... and also I will be critical and open for other sources.

Thank you Thank you for your for your attention!attention!

7) 7) BibliographyBibliography

Mayer, Marissa. “Googlebombing'failure'.“ http://googleblog.blogspot.com/2005/09/googlebombing-failure.html. (Visited on Oct, 20 2005)

http://en.wikipedia.org/wiki/Google_bomb http://www.google.de/why_use.html Dr Jens E. Wolf. “Vorlesung Information Retrieval.”

http://www.informatik.uni-bonn.de/III/lehre/vorlesungen/InformationRetrieval/WS04/Vorlesung-041207.pdf. (visited on Jan, 09 2006)

http://www.pressrelations.de/MATERIAL/605.pdf (visited on Jan, 09 2006)

Florian Luther, Jochen Felsner, Yuexin Huang. “Google - Eine ökonomische Analyse.” http://ig.cs.tu-berlin.de/oldstatic/w2003/ir1/uebref/LutherEtAl-Referat-G9-012004.pdf (visited on Jan, 09 2006)

http://www.google.de/intl/de/press/funfacts.html (visited on Jan, 09 2006)

“Google Corporate Information.” URL: http://www.google.com/corporate/history.html. (Visited on Jan. 4, 2006.)

“History.”URL: http://en.wikipedia.org/wiki/Google. (Visited on Dec. 29, 2005.)

"Lawrence Page."URL:http://en.wikipedia.org/wikit/Lawrence_E._Page (Visitedon Jan. 3, 2006.)

Schüller, Thorsten. “Die Google Geschichte.” URL: http://www.suchmaschinentricks.de/forum/thread.php?thread=3251&forum=1. (Visited on Jan. 4, 2006.)

"Sergey Brin."URL:http://en.wikipedia.org/wiki/Sergey.Brin (Visited on Jan.3, 2006.)

Wolff, Jens E. “Google.”URL:http://www.informatik.uni-bonn.de/ІІІ/lehre/Vorlesungen/InformationRetrieval/WS04/Vorlesung-041207.pdf. (Visited on Dec. 28, 2005.)